Vice President of Marketing - Houston, TX

Job OverviewWe are seeking a dynamic and experienced Vice President of Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, advertising sales, and performance marketing, with a proven track record of developing and executing successful marketing strategies. This leadership role requires a strategic thinker who can inspire teams, analyze market trends, and leverage data to enhance our marketing efforts across multiple channels.ResponsibilitiesDevelop and execute comprehensive national marketing strategies that align with the company's goals to increase patient acquisition, improve referral channels, and support service expansion across different regions.Lead market analysis to identify growth opportunities, assess competitive landscapes, and shape positioning strategies.Oversee branding initiatives to maintain a consistent message and image for the organization across all marketing channels.Build, manage, and mentor a high-performing national marketing team, ensuring alignment with the company's strategic vision.Collaborate with the VP of Business Expansion, VP of Business Development, and other key stakeholders to support national growth and market entry strategies.Work with cross-functional teams, including sales, operations, and HR, to develop cohesive marketing programs that support patient engagement and retention.Manage external agencies, vendors, and consultants to optimize marketing campaigns and branding efforts.Oversee the creation and management of multi-channel marketing campaigns (digital, print, social media, etc.) to boost patient acquisition and referrals.Drive the development and optimization of SEO/SEM strategies, email marketing, social media engagement, and paid advertising campaigns.Implement lead generation and nurturing campaigns in alignment with referral and conversion goals, ensuring effective outreach to potential patients, healthcare providers, and partners.Work closely with regional teams to develop local and national referral programs that strengthen relationships with healthcare providers, specialists, and referral sources.Drive marketing efforts targeted at physicians and clinics, ensuring clear communication about the benefits of referring patients to the organization.Define and track KPIs (Key Performance Indicators) for all marketing initiatives, including patient acquisition rates, referral conversion rates, ROI of marketing spend, and brand reach.Prepare and present performance reports and updates to senior leadership, providing data-driven insights and recommendations for continuous improvement.Shape and elevate the brand's public profile through media relations, press releases, speaking engagements, and thought leadership opportunities.Develop content marketing initiatives such as blogs, case studies, and white papers to position the company as a leader in neurological and medical care.Develop and manage the national marketing budget ensuring the high ROI on all marketing expenditures.ExperienceBachelor's degree in marketing, Business Administration, or a related field required. A master's degree (MBA, MHA, etc.) is preferred.10+ years of progressive experience in healthcare marketing, with at least 15 years in a senior leadership role.Demonstrated experience in managing national marketing efforts within a healthcare company, preferably in neurological services or a medical services company.Proven success in developing multi-channel marketing strategies that drive patient acquisition and revenue growth.Experience managing large marketing budgets and optimizing ROI on marketing expenditures.Strong leadership, communication, and team-building skills, with a demonstrated ability to manage and motivate a national team.Deep understanding of healthcare industry regulations, including HIPAA, and experience ensuring all marketing practices comply with regulatory standards.Proficiency in digital marketing tools and analytics platforms (Google Analytics, CRM systems, SEO/SEM tools, etc.).Ability to work cross-functionally and influence stakeholders at all levels of the organization.Join our team as the Vice President of Marketing and play a pivotal role in shaping our brand's future while driving growth through innovative marketing strategies!

#J-18808-Ljbffr