Teleflex
Sr. Manager, Upstream Product Marketing - Barrigel
Teleflex, New York, New York, us, 10261
As a global provider of medical technologies, Teleflex is driven by our purpose to improve the health and quality of people’s lives. Through our vision to become the most trusted partner in healthcare, we offer a diverse portfolio with solutions in the therapy areas of anesthesia, emergency medicine, interventional cardiology and radiology, surgical, vascular access, and urology. We believe that the potential of great people, purpose-driven innovation, and world-class products can shape the future direction of healthcare.Teleflex is the home of Arrow, Barrigel, Deknatel, QuikClot, LMA, Pilling, Rüsch, UroLift and Weck – trusted brands united by a common sense of purpose.Interventional Urology
– The Interventional Urology business unit of Teleflex is dedicated to developing innovative, minimally invasive and clinically effective devices that address unmet needs in the field of urology. Our flagship product, the UroLift System, is the #1 minimally invasive procedure in the U.S. for treating an enlarged prostate, also called Benign Prostatic Hyperplasia, or BPH.Position Summary
As a key contributor to the Marketing team and the Teleflex IUBU mission, the Sr. Manager Upstream Product Marketing - Barrigel will bring the voice of the physician and patient into marketing and product development. This role involves identifying the market opportunity and high impact customer needs that can be addressed with innovation, partnering with cross-functional groups to develop products and clinical solutions, and enabling product success in the commercialization phase through close collaboration with the Downstream counterpart in preparation for market introduction. This position requires creative problem-solving skills, excellent analytical skills, and the ability to be strategic and agile in a fast-paced, dynamic environment.Key Responsibilities
Portfolio Management:
Developing the product strategy and pipeline roadmap for the entire Barrigel franchise, including new indications over the next five+ years.Developing release plans with specific feature/functionality based on value to the business and speed to market.Performing market assessments and understanding competitive environment for future product portfolio and new market opportunities, including adjacent markets.Developing business plans with projected revenue, profit targets and NPVs for each funded and forthcoming project.Building the business case to help determine funded vs. exploratory project cadence and overall prioritization of projects for the Barrigel franchise.Planning and determining annual OPEX spend related to all Upstream Marketing activities for Barrigel pipeline projects.Determining SKU rationalization projects with the input of the Downstream team to enable optimal planning and execution commercially against defined product lifecycle(s).Voice of Customer Analysis:
Bringing the voice of the customer into product development and identifying customer needs for US and key OUS projects, using best-in-class qualitative and quantitative customer research techniques.Partnering with the Global Portfolio Product Manager and OUS marketing stakeholders to ensure prioritized countries are considered and reflect both the voice of customer and voice of business in key geographies for pipeline projects.Defining and executing market research efforts to gather and synthesize voice of customer feedback with consultants and subject matter experts for both exploratory (pre-Concept / pre-funded) and funded projects.Developing collaborative relationships with key internal and external medical stakeholders, including focus on KOLs clinicians.Product Development and Commercialization:
Collaborating with R&D and core team to ensure Marketing-related deliverables are appropriately completed in each phase of development.Collaborating with PMO and R&D to oversee new product development through ideation to launch.Coordinating, contributing to, and overseeing design validations and real-world market acceptance evaluations to ensure the solution or product that is built addresses key customer needs and can be a winning product before transitioning to the Downstream team.Conducting demand planning and forecasting for new products in the development phase to support Supply Chain capacity and build plans.Supporting S&OP activities during pre-commercialization phase to ensure Supply Chain is planning for appropriate inventory and safety stock levels.Supporting Downstream Product Marketing in development of launch strategy.Providing input to Downstream Product Marketing on pricing and key marketing and educational materials to support product use and adoption during launch plan development.Maintaining project dashboards and determining a structured cadence of project updates to Leadership Team for review and feedback.Education / Experience Requirements
• Bachelor’s Degree or equivalent required. MBA preferred.• More than 5 years of Product Management experience in the medical device industry required.• Proven strong organizational and communication skills.• Ability to build relationships with commercial sales teams and physicians.• Ability to lead and contribute to interdisciplinary teams with demonstrated results.• Demonstrable ability to execute projects within timeline and budget.• Must have working knowledge of Microsoft Office including Word, Excel and PowerPoint.Specialized Skills / Other Requirements
• Knowledge of urological treatments, relevant anatomy, procedures, and clinical needs.• Knowledge of the medical device registration and approval process in the United States, Europe, and other international markets.• Creative problem solving, including excellent analytical skills and the ability to take on complex, ambiguous problems, break them into smaller components and find solutions.• Ownership mentality including the ability to take ownership of projects and drive towards goals in a fast-growing, start-up environment.• Self-motivated and excellent project and time management skills with a passion for learning and making an impact.• Proven ability to act as a business partner and effectively communicate internally and externally at all organizational levels.• Demonstrate a “Field Focused” style by co-traveling with reps, attending and participating in training workshops, etc.• Ability to meet with customers at hospitals and to be a member of a credentialing agency.• Experience with innovative Class II or Class III medical devices a plus.Working Conditions / Physical Demands
TRAVEL REQUIRED: Ability to travel 20-30% of time.
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– The Interventional Urology business unit of Teleflex is dedicated to developing innovative, minimally invasive and clinically effective devices that address unmet needs in the field of urology. Our flagship product, the UroLift System, is the #1 minimally invasive procedure in the U.S. for treating an enlarged prostate, also called Benign Prostatic Hyperplasia, or BPH.Position Summary
As a key contributor to the Marketing team and the Teleflex IUBU mission, the Sr. Manager Upstream Product Marketing - Barrigel will bring the voice of the physician and patient into marketing and product development. This role involves identifying the market opportunity and high impact customer needs that can be addressed with innovation, partnering with cross-functional groups to develop products and clinical solutions, and enabling product success in the commercialization phase through close collaboration with the Downstream counterpart in preparation for market introduction. This position requires creative problem-solving skills, excellent analytical skills, and the ability to be strategic and agile in a fast-paced, dynamic environment.Key Responsibilities
Portfolio Management:
Developing the product strategy and pipeline roadmap for the entire Barrigel franchise, including new indications over the next five+ years.Developing release plans with specific feature/functionality based on value to the business and speed to market.Performing market assessments and understanding competitive environment for future product portfolio and new market opportunities, including adjacent markets.Developing business plans with projected revenue, profit targets and NPVs for each funded and forthcoming project.Building the business case to help determine funded vs. exploratory project cadence and overall prioritization of projects for the Barrigel franchise.Planning and determining annual OPEX spend related to all Upstream Marketing activities for Barrigel pipeline projects.Determining SKU rationalization projects with the input of the Downstream team to enable optimal planning and execution commercially against defined product lifecycle(s).Voice of Customer Analysis:
Bringing the voice of the customer into product development and identifying customer needs for US and key OUS projects, using best-in-class qualitative and quantitative customer research techniques.Partnering with the Global Portfolio Product Manager and OUS marketing stakeholders to ensure prioritized countries are considered and reflect both the voice of customer and voice of business in key geographies for pipeline projects.Defining and executing market research efforts to gather and synthesize voice of customer feedback with consultants and subject matter experts for both exploratory (pre-Concept / pre-funded) and funded projects.Developing collaborative relationships with key internal and external medical stakeholders, including focus on KOLs clinicians.Product Development and Commercialization:
Collaborating with R&D and core team to ensure Marketing-related deliverables are appropriately completed in each phase of development.Collaborating with PMO and R&D to oversee new product development through ideation to launch.Coordinating, contributing to, and overseeing design validations and real-world market acceptance evaluations to ensure the solution or product that is built addresses key customer needs and can be a winning product before transitioning to the Downstream team.Conducting demand planning and forecasting for new products in the development phase to support Supply Chain capacity and build plans.Supporting S&OP activities during pre-commercialization phase to ensure Supply Chain is planning for appropriate inventory and safety stock levels.Supporting Downstream Product Marketing in development of launch strategy.Providing input to Downstream Product Marketing on pricing and key marketing and educational materials to support product use and adoption during launch plan development.Maintaining project dashboards and determining a structured cadence of project updates to Leadership Team for review and feedback.Education / Experience Requirements
• Bachelor’s Degree or equivalent required. MBA preferred.• More than 5 years of Product Management experience in the medical device industry required.• Proven strong organizational and communication skills.• Ability to build relationships with commercial sales teams and physicians.• Ability to lead and contribute to interdisciplinary teams with demonstrated results.• Demonstrable ability to execute projects within timeline and budget.• Must have working knowledge of Microsoft Office including Word, Excel and PowerPoint.Specialized Skills / Other Requirements
• Knowledge of urological treatments, relevant anatomy, procedures, and clinical needs.• Knowledge of the medical device registration and approval process in the United States, Europe, and other international markets.• Creative problem solving, including excellent analytical skills and the ability to take on complex, ambiguous problems, break them into smaller components and find solutions.• Ownership mentality including the ability to take ownership of projects and drive towards goals in a fast-growing, start-up environment.• Self-motivated and excellent project and time management skills with a passion for learning and making an impact.• Proven ability to act as a business partner and effectively communicate internally and externally at all organizational levels.• Demonstrate a “Field Focused” style by co-traveling with reps, attending and participating in training workshops, etc.• Ability to meet with customers at hospitals and to be a member of a credentialing agency.• Experience with innovative Class II or Class III medical devices a plus.Working Conditions / Physical Demands
TRAVEL REQUIRED: Ability to travel 20-30% of time.
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