Humana
Senior Product Marketer
Humana, Richmond, Virginia, United States, 23214
Become a part of our caring community and help us put health first
Humana's Marketing organization is seeking an experience Senior Product Marketer to join the CenterWell Home Health Marketing team working remote. This team supports patient acquisition, sales engagement, clinical operations, patient experience, recruitment marketing as well as local marketing for the 350+ home health branches. As the Senior Product Marketer, you will:
Support clinical operations and patient experience
Your primary focus will be on supporting clinical operations and patient experience, which entails developing campaigns and programs to promote our advanced clinical programs, clinical services and condition-specific care. You will work closely with the Clinical Operations business leaders to support their initiatives—promoting our deep clinical expertise, strong patient outcomes, and ability to help our patients recover, rehabilitate and live more independently at home. Projects could range from multi-channel paid media and sales engagement campaigns to the development and maintenance of collateral and resources to support clinicians and patients.
Lead SEO content strategy and execution
You will lead our SEO content development strategy and execution, including working with our SEO consultant to identify strategies and projects, then working with our copywriting vendor to execute the final deliverables. Additionally, you will provide the copywriter with specific blog article or webpage topics, the content framework, data and research to include within, and outline exactly how each piece should be developed.
Manage social strategy
You will manage our social strategy and content calendar for two main audiences: B2C (consumer/patient) and B2B (physician/provider) as well as create the quarterly content calendars, including identifying all post topics, CTAs, corresponding blog/webpage/video assets, and work with our in-house creative team to develop the creative and copywriting. Additionally, you will manage the monthly social performance and pivot strategy when needed to improve performance metrics. In this role, you will work alongside other CenterWell Marketing team social partners to align on shared enterprise content and strategies.
Key Role Functions
Manage data-driven marketing campaigns through all aspects of multi-channel direct marketing, including media vendor management, strategizing, planning, identifying target audiences, selecting appropriate channels (i.e., paid search, paid social, direct mail), campaign execution, budget management and results monitoring. This includes managing test and learn pilot initiatives
Define campaign objectives, key performance indicators and other performance metrics, working with the appropriate teams and vendors to track and measure
Maintain campaign-related documentation (i.e., project plans, media briefs, creative executions, performance tracking, etc.)
Make decisions on moderately complex to complex scenarios and/or issues, including campaign strategy and approach, campaign measurement plan, and alignment on all the proper internal approvals
Collaborate autonomously and without direction – keeping business partners, team and leaders apprised of key milestones and performance
Identify, analyze and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence
Utilize problem-solving and organization skills, demonstrates attention to detail and manages multiple high-profile programs
Monitor and report on marketing performance to key business partners
Optimize marketing activities by leveraging analytics
The ideal candidate will have the ability to influence teammates, business partners and shared service team members without formal authority or management control, exhibiting leadership and proactive thought leadership. They must be able to work with teammates, business partners and vendors with respect and integrity, exhibiting strong teamwork skills. Strong project management skills with the ability to effectively manage multiple tasks, timelines, changing priorities and new direction as well as strong oral and written communication skills are also key to success in this role.
Use your skills to make an impact
Required Qualifications
Bachelor’s degree or higher in marketing, advertising, communications or a related field
5+ years of progressive marketing experience, including B2C and/or B2B marketing experience
1+ years of experience in the healthcare and/or health insurance industry
Competency in core marketing soft skills: Communication, creativity, adaptability, organization, prioritization, storytelling
Must be passionate about contributing to an organization focused on continuously improving customer and patient experience
Preferred Qualifications
Located in or near Louisville for in-person collaboration
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$84,600 - $116,300 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
Humana's Marketing organization is seeking an experience Senior Product Marketer to join the CenterWell Home Health Marketing team working remote. This team supports patient acquisition, sales engagement, clinical operations, patient experience, recruitment marketing as well as local marketing for the 350+ home health branches. As the Senior Product Marketer, you will:
Support clinical operations and patient experience
Your primary focus will be on supporting clinical operations and patient experience, which entails developing campaigns and programs to promote our advanced clinical programs, clinical services and condition-specific care. You will work closely with the Clinical Operations business leaders to support their initiatives—promoting our deep clinical expertise, strong patient outcomes, and ability to help our patients recover, rehabilitate and live more independently at home. Projects could range from multi-channel paid media and sales engagement campaigns to the development and maintenance of collateral and resources to support clinicians and patients.
Lead SEO content strategy and execution
You will lead our SEO content development strategy and execution, including working with our SEO consultant to identify strategies and projects, then working with our copywriting vendor to execute the final deliverables. Additionally, you will provide the copywriter with specific blog article or webpage topics, the content framework, data and research to include within, and outline exactly how each piece should be developed.
Manage social strategy
You will manage our social strategy and content calendar for two main audiences: B2C (consumer/patient) and B2B (physician/provider) as well as create the quarterly content calendars, including identifying all post topics, CTAs, corresponding blog/webpage/video assets, and work with our in-house creative team to develop the creative and copywriting. Additionally, you will manage the monthly social performance and pivot strategy when needed to improve performance metrics. In this role, you will work alongside other CenterWell Marketing team social partners to align on shared enterprise content and strategies.
Key Role Functions
Manage data-driven marketing campaigns through all aspects of multi-channel direct marketing, including media vendor management, strategizing, planning, identifying target audiences, selecting appropriate channels (i.e., paid search, paid social, direct mail), campaign execution, budget management and results monitoring. This includes managing test and learn pilot initiatives
Define campaign objectives, key performance indicators and other performance metrics, working with the appropriate teams and vendors to track and measure
Maintain campaign-related documentation (i.e., project plans, media briefs, creative executions, performance tracking, etc.)
Make decisions on moderately complex to complex scenarios and/or issues, including campaign strategy and approach, campaign measurement plan, and alignment on all the proper internal approvals
Collaborate autonomously and without direction – keeping business partners, team and leaders apprised of key milestones and performance
Identify, analyze and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence
Utilize problem-solving and organization skills, demonstrates attention to detail and manages multiple high-profile programs
Monitor and report on marketing performance to key business partners
Optimize marketing activities by leveraging analytics
The ideal candidate will have the ability to influence teammates, business partners and shared service team members without formal authority or management control, exhibiting leadership and proactive thought leadership. They must be able to work with teammates, business partners and vendors with respect and integrity, exhibiting strong teamwork skills. Strong project management skills with the ability to effectively manage multiple tasks, timelines, changing priorities and new direction as well as strong oral and written communication skills are also key to success in this role.
Use your skills to make an impact
Required Qualifications
Bachelor’s degree or higher in marketing, advertising, communications or a related field
5+ years of progressive marketing experience, including B2C and/or B2B marketing experience
1+ years of experience in the healthcare and/or health insurance industry
Competency in core marketing soft skills: Communication, creativity, adaptability, organization, prioritization, storytelling
Must be passionate about contributing to an organization focused on continuously improving customer and patient experience
Preferred Qualifications
Located in or near Louisville for in-person collaboration
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$84,600 - $116,300 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.