Senior Vice President, Marketing

Senior Vice President, MarketingAbout the CompanySeries D-funded SaaS company helping brands to succeed in ecommerceIndustryComputer SoftwareTypePrivately Held, VC-backedFounded2012Employees201-500Funding$101-$200 millionCategoriesInformation Technology & ServicesAnalyticsConsumer GoodsE-CommerceMachine LearningSalesSoftwareE-commerce SolutionsAutomationTechnologyE-Commerce & MarketplacesSupply Chain SolutionsComputer ProgrammingProfessional ServicesComputersSpecialtiesecommerceretailmarketingretail mediamarket shareartificial intelligenceautomationconsumer goodsand food & beverageAbout the RoleThe Company is in search of a Senior Vice President of Marketing with a strong background in SaaS product marketing and digital commerce. This senior leadership role is pivotal in driving the company's growth strategy, brand positioning, and market presence. The successful candidate will be responsible for developing and implementing comprehensive go-to-market strategies, effectively communicating product value propositions, and conducting competitive analysis to ensure the company's products are positioned effectively in the market. Additionally, the role involves content leadership, customer focus and retention, data-driven decision-making, and collaboration with cross-functional teams. The ideal candidate will have a Bachelor's degree in marketing, business, or a related field, with an MBA or advanced degree preferred, and at least 10 years of experience in marketing, including 7 years in a leadership role within the SaaS or digital commerce industry. Applicants for the Senior Vice President of Marketing position at the company should be visionary leaders with a bias for action, capable of inspiring and motivating their teams to achieve ambitious goals. The role requires a candidate with excellent interpersonal and communication skills, a data-driven mindset, and proficiency in marketing automation tools, CRM software, and analytics platforms. A strong understanding of digital commerce and the unique challenges and opportunities it presents is essential. The candidate will be expected to have a proven track record of developing and executing successful marketing strategies that drive growth and brand recognition, as well as experience in managing marketing budgets and making cost-effective decisions. Financial acumen, particularly in understanding how marketing activities impact the company's bottom line, is also a key requirement for this role.Hiring Manager TitleFounder & CEOTravel PercentLess than 10%FunctionsMarketing