Marketing Campaign Manager

About us The American Health Information Management Association (AHIMA) is a global nonprofit, membership association for health professionals involved in the health information management needed to deliver quality health care to the public. We do this by providing education, certification, professional development, and advocacy. We have more than 60,000 members and credential more than 100,000 AHIMA health information professionals. In our mission to empower people to impact health, our core values guide our business and our actions. We have integrity in our work and relationships. Our passion for doing the right thing and sharing knowledge and resources makes us trustworthy, credible, and accountable leaders. We act boldly with intention. We go after big ideas and big challenges with purpose because we recognize the influence and impact our work on people's health, safety, and well-being. We are inclusive so that humans are at the center of everything we do. We see the whole person and respect the inherent dignity of every human. We make space for different voices and opinions to help us get the best results. Diversity and equal opportunity AHIMA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, gender identity, race, color, religious creed, national origin, age, sexual orientation, physical or mental health disability, or protected veteran status. At AHIMA, we come to work every day to help make healthcare better through the trusted use of health information - from the operating room to a smartwatch - no matter when or where it is accessed. We are seeking a talented Marketing Campaign Manager to join our growing team and lead strategic marketing campaigns that will drive our company's success to new heights. What does this role do at AHIMA? The Marketing Campaign Manager will have ownership in overseeing the end-to-end campaign process, including campaign planning, customer segment identification, creative asset management, deployment, monitoring, and performance reporting. This role will play a pivotal role in partnering with product marketing and other business stakeholders to design data-driven, targeted omni-channel campaigns across the customer lifecycle to achieve business objectives. The ideal candidate will be able to manage multiple programs at one time and will have a proven track record executing campaign development from ideation through launch. They will also be able to clearly outline strategy, tactics, goals, best practices, and performance for campaigns. This is an ideal position for someone who wants to be part of something transformative, and it will play a critical role in driving future success at AHIMA. What are some of the responsibilities? Campaign Strategy & Planning (60%) Develop and execute marketing campaign strategies that align with overall company goals. Utilize customer buyer's journey to architect innovative multi-channel engagement programs. Create comprehensive campaign plans, including target audience, messaging, channels, and budget allocation. Design and oversee the implementation of automated marketing workflows to increase conversion and drive customer retention. Omni-Channel Marketing (20%) Oversee campaign deployment across various marketing channels, including digital advertising, social media, email marketing, and events. Identify areas of opportunity for strategic optimizations that grow revenue, increase conversion, boost retention, and create opportunities for incremental sales and transactions while supporting the overall brand experience. Data analysis & Reporting (20%) Dive deep into data with reports and dashboards in HubSpot to provide visibility into marketing campaign results, Measure campaign effectiveness and drive strategic decision making focused on campaign optimization. Monitor campaign performance, analyze key performance indicators, and adjust strategies accordingly. Provide regular reports on campaign results to stakeholders, highlighting successes and areas for improvement. Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns. Collaboration Work closely with the product marketing team, project manager, channel owners, content creators, and other departments to ensure campaign alignment and success. Collaborate with cross-functional teams to ensure campaign alignment with product launches and sales initiatives. What are the knowledge and skills requirements? At least 5 years of experience and proficiency in marketing automation software such as HubSpot or Marketo required. Bachelor's degree in marketing, business, or a related field (master's degree is a plus). Strong understanding of digital marketing, SEO, SEM, and social media. Proven experience in digital marketing strategy and execution, demand generation, lifecycle marketing, or similar role. Excellent communication and interpersonal skills. Creative thinking and problem-solving abilities. Strong project management skills and the ability to multitask effectively. Knowledge of marketing best practices and industry trends. Ability to work in a fast-paced, dynamic environment. What you'll get from AHIMA Opportunities to work remotely A mission-driven culture A collaborative and open environment where everyone's ideas are appreciated and welcomed Great benefits, competitive compensation, and generous time-off policy