Adler Planetarium
Digital Marketing Specialist
Adler Planetarium, Chicago, Illinois, United States, 60290
This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12287607
The Adler Planetarium is seeking a Digital Marketing Specialist to join our dynamic team located on Chicago\'s Museum Campus.
An ambitious candidate who is passionate about marketing and thrives in a mission-driven environment. Primarily focused on revenue generating efforts, this position works collaboratively with the Digital Marketing Manager to guide and implement digital strategies that effectively promote the Adler brand leveraging various digital channelslike web, search engines, and email marketingto drive traffic, engage future and returning guests, and ultimately increase conversions and ticket sales.
Someone who is able to communicate the Adlers voice and brand values to a variety of audiences and the ability to translate data analytics into action items. They possess a deep understanding of digital marketing dynamics, including paid search, SEO, email, and social media strategies. A strategic and creative thinker with excellent analytical skills who has the ability to create persuasive content and has experience with various digital marketing trends and best practices.
This individual will also be responsible for:
Planning, executing, and managing all aspects of SEO and PPC campaigns on Google and Meta to help grow and scale our digital advertising efforts.Conducting in-depth SEO audits and implementing improvements that enhance search visibility and organic traffic that leads to conversions.Collaborating with the Digital Marketing Manager and Content Marketing Specialist to identify target audiences and understand their online behavior and preferences. Find creative ways to reach new audiences through digital channels.Assisting with growing and maintaining email lists, and creating and implementing persuasive email campaigns in service of organizational goals and objectives.Monitoring and analyzing online advertising campaigns to ensure theyre aligned with the established strategy, gathering insights and data to identify strategic KPIs.Working with internal system administrator(s) to leverage the newly implemented CRM system to help grow our marketing specific, revenue-generating pipelines.Exploring other digital revenue generation opportunities (e.g. SMS, YouTube monetization, etc.) and recommend an adoption plan accordingly.Ensuring all web content is up-to-date and relevant, SEO optimized, and ADA compliant. Continue to improve the UX of our website to drive engagement and action.Working with outside partner(s) to implement updates and enhancements as part of monthly web maintenance work.Tracking and reporting on website analytics, working with the Digital Marketing Manager to develop a plan for continuous improvement through strategic SEO and website content optimization.Supporting community engagement strategies by responding to reviews received on a variety of digital communication channels.Supporting the Digital Marketing Manager in maintaining consistent branding standards across all digital platforms.Continuing to stay up-to-date on emerging technology and trends and provide relevant recommendations that could benefit the organization when necessary.Other duties as assigned
The Adler Planetarium is seeking a Digital Marketing Specialist to join our dynamic team located on Chicago\'s Museum Campus.
An ambitious candidate who is passionate about marketing and thrives in a mission-driven environment. Primarily focused on revenue generating efforts, this position works collaboratively with the Digital Marketing Manager to guide and implement digital strategies that effectively promote the Adler brand leveraging various digital channelslike web, search engines, and email marketingto drive traffic, engage future and returning guests, and ultimately increase conversions and ticket sales.
Someone who is able to communicate the Adlers voice and brand values to a variety of audiences and the ability to translate data analytics into action items. They possess a deep understanding of digital marketing dynamics, including paid search, SEO, email, and social media strategies. A strategic and creative thinker with excellent analytical skills who has the ability to create persuasive content and has experience with various digital marketing trends and best practices.
This individual will also be responsible for:
Planning, executing, and managing all aspects of SEO and PPC campaigns on Google and Meta to help grow and scale our digital advertising efforts.Conducting in-depth SEO audits and implementing improvements that enhance search visibility and organic traffic that leads to conversions.Collaborating with the Digital Marketing Manager and Content Marketing Specialist to identify target audiences and understand their online behavior and preferences. Find creative ways to reach new audiences through digital channels.Assisting with growing and maintaining email lists, and creating and implementing persuasive email campaigns in service of organizational goals and objectives.Monitoring and analyzing online advertising campaigns to ensure theyre aligned with the established strategy, gathering insights and data to identify strategic KPIs.Working with internal system administrator(s) to leverage the newly implemented CRM system to help grow our marketing specific, revenue-generating pipelines.Exploring other digital revenue generation opportunities (e.g. SMS, YouTube monetization, etc.) and recommend an adoption plan accordingly.Ensuring all web content is up-to-date and relevant, SEO optimized, and ADA compliant. Continue to improve the UX of our website to drive engagement and action.Working with outside partner(s) to implement updates and enhancements as part of monthly web maintenance work.Tracking and reporting on website analytics, working with the Digital Marketing Manager to develop a plan for continuous improvement through strategic SEO and website content optimization.Supporting community engagement strategies by responding to reviews received on a variety of digital communication channels.Supporting the Digital Marketing Manager in maintaining consistent branding standards across all digital platforms.Continuing to stay up-to-date on emerging technology and trends and provide relevant recommendations that could benefit the organization when necessary.Other duties as assigned