Digital Marketing Specialist

Typhoon HIL, Inc. is seeking a dynamic Digital Marketing Specialist to join our global marketing team.As a Digital Marketing Specialist, you’ll play a vital role in creating, managing, and analyzing integrated marketing campaigns to enhance awareness of Typhoon HIL, Inc., and its product offerings. We’re seeking an experienced digital marketing professional with a proven track record in marketing automation, demand generation, and inbound marketing. The ideal candidate will lead and execute multi-channel campaigns to drive engagement, leveraging data analytics to enhance our digital presence and drive strategic market growth.Responsibilities:Develop and execute digital marketing strategies aligned with KPIs and overarching business goals.Develop and implement email marketing campaigns, newsletters, webinars, and customer engagement strategies using HubSpot.Utilize data-driven insights to identify opportunities for continuously optimizing marketing strategies for lead nurturing.Collaborate with sales leads to strategize and implement targeted marketing campaigns aimed at generating MQL to SQL.Plan, execute, and optimize paid search and social advertising campaigns across platforms such as Google Ads, LinkedIn Ads, and other relevant channels to enhance brand visibility.Implement SEO strategies and optimize website content to improve organic rankings and drive traffic effectively.Collaborate with the content team to maintain, update, and align website content with digital marketing goals.Analyze and enhance website performance using tools like Google Analytics examining user pathways and monitoring conversion flows within web traffic.Regularly monitor and report on KPIs related to website, paid social, and HubSpot CRM performance.Formulate and execute market research to craft a competitive digital strategy, while identifying emerging trends and meeting customer needs.Stay up to date with industry trends and platform updates to implement best practices.Qualifications:Bachelor’s degree in marketing, communication, or related field.2-3 years of hands-on experience in digital marketing.Proficient in HubSpot CRM.A deep understanding of email marketing tools and strategies.Proficient in managing Google Analytics, AdWords, Tag Manager, and Data Studio, as well as various paid social media platforms.Strong analytical abilities to interpret data and measure campaign success and identify opportunities for optimization.Creative problem-solving skills for solution-based approaches.Exceptional organizational and time management skills.Experience in WordPress, with optional knowledge of basic HTML and CSS is a plus but not required.Adobe experience is advantageous but not required.

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