Educational Testing Service
Global Head of TOEFL Marketing
Educational Testing Service, Princeton, New Jersey, us, 08543
About ETS:
ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.
Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.
Overall responsibility for organizing and leading the marketing function for TOEFL globally.
Serve as the expert marketer for TOEFL, crafting and executing a comprehensive marketing strategy across digital, MarTech, traditional advertising, PR, & brand dev.
Collaborate cross-functionally with sales, product development, and finance to ensure alignment of marketing strategies with overall business objectives.
Lead digital marketing efforts and marketing automation to enhance online presence and lead generation for both B2C and B2B audiences.
Strategically plan and manage marketing budgets to align with organizational goals.
Spearhead customer acquisition initiatives and devise retention strategies to maximize customer lifetime value.
Supervise pricing, product marketing, marketing communications, advertising, and public relations activities
Leading and building high-performing teams:
Oversee performance marketing, content creation, and Go-To-Market (GTM) teams
Serve as a global marketing thought leader, supporting both global agendas and local business units (Bus)
Build, mentor, and lead a results-driven marketing team, fostering a culture of creativity, innovation, and accountability.
Ensure the marketing department is equipped with the necessary resources and focused on achieving the right goals and objectives for success
Driving strategy and optimizing data:
Drive growth by continuously evolving TOEFL's communication strategy to adapt to changes in the media landscape and consumer behavior, utilizing data-based insights
Lead competitor research efforts and stay informed about macro trends relevant to all business teams
Adhere to ethical standards and comply with the laws and regulations applicable to your job function.
Demonstrated senior leadership experience of at least 3 years and a minimum of 10 years in digital marketing, including extensive expertise in performance marketing. Ideally in a global role
Accountable for managing a substantial marketing budget, ensuring allocation to strategic initiatives supporting TOEFL's commercial growth.
Proficiency in upgrading MarTech stack and tools, showcasing adeptness with modern technologies.
Background in fast-growth, high-volume digital-first businesses or online marketplaces encompassing both B2B and B2C environments.
Track record of leading global marketing strategies.
Strong data proficiency and exceptional analytical skills.
Proven experience in performance marketing disciplines such as PPC, SEO, paid search, social marketing, and digital marketing
Familiarity with lead generation tools including Hubspot, Apollo, Marketo, and Outreach.io.
Outstanding presentation abilities with confidence in addressing senior executives.
Implemented successful programs for ongoing testing and measurement across the department.
Possesses an innovative mindset with an entrepreneurial inclination.
Bachelor’s degree in business or associated concentrations, MBA strongly preferred.
13+ years of demonstrated success leading teams (on-site and remote) both directly and in a matrix-based environment.
#LI-AK1
#LI-REMOTE
ETS believes in a Total Rewards philosophy for our employees, and they include:
Health, Vision, Dental insurance plans to choose from
Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
Generous PTO and vacation time to balance your work and life
Additional 8 hours of PTO for volunteer work
Retirement plan (401(a)) and traditional Roth (403b) with company contribution
Commuter Benefits, Pet Insurance, 1 year subscription to Calm App
ETS is mission driven and action oriented
Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.
ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.
ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.
Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.
Overall responsibility for organizing and leading the marketing function for TOEFL globally.
Serve as the expert marketer for TOEFL, crafting and executing a comprehensive marketing strategy across digital, MarTech, traditional advertising, PR, & brand dev.
Collaborate cross-functionally with sales, product development, and finance to ensure alignment of marketing strategies with overall business objectives.
Lead digital marketing efforts and marketing automation to enhance online presence and lead generation for both B2C and B2B audiences.
Strategically plan and manage marketing budgets to align with organizational goals.
Spearhead customer acquisition initiatives and devise retention strategies to maximize customer lifetime value.
Supervise pricing, product marketing, marketing communications, advertising, and public relations activities
Leading and building high-performing teams:
Oversee performance marketing, content creation, and Go-To-Market (GTM) teams
Serve as a global marketing thought leader, supporting both global agendas and local business units (Bus)
Build, mentor, and lead a results-driven marketing team, fostering a culture of creativity, innovation, and accountability.
Ensure the marketing department is equipped with the necessary resources and focused on achieving the right goals and objectives for success
Driving strategy and optimizing data:
Drive growth by continuously evolving TOEFL's communication strategy to adapt to changes in the media landscape and consumer behavior, utilizing data-based insights
Lead competitor research efforts and stay informed about macro trends relevant to all business teams
Adhere to ethical standards and comply with the laws and regulations applicable to your job function.
Demonstrated senior leadership experience of at least 3 years and a minimum of 10 years in digital marketing, including extensive expertise in performance marketing. Ideally in a global role
Accountable for managing a substantial marketing budget, ensuring allocation to strategic initiatives supporting TOEFL's commercial growth.
Proficiency in upgrading MarTech stack and tools, showcasing adeptness with modern technologies.
Background in fast-growth, high-volume digital-first businesses or online marketplaces encompassing both B2B and B2C environments.
Track record of leading global marketing strategies.
Strong data proficiency and exceptional analytical skills.
Proven experience in performance marketing disciplines such as PPC, SEO, paid search, social marketing, and digital marketing
Familiarity with lead generation tools including Hubspot, Apollo, Marketo, and Outreach.io.
Outstanding presentation abilities with confidence in addressing senior executives.
Implemented successful programs for ongoing testing and measurement across the department.
Possesses an innovative mindset with an entrepreneurial inclination.
Bachelor’s degree in business or associated concentrations, MBA strongly preferred.
13+ years of demonstrated success leading teams (on-site and remote) both directly and in a matrix-based environment.
#LI-AK1
#LI-REMOTE
ETS believes in a Total Rewards philosophy for our employees, and they include:
Health, Vision, Dental insurance plans to choose from
Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
Generous PTO and vacation time to balance your work and life
Additional 8 hours of PTO for volunteer work
Retirement plan (401(a)) and traditional Roth (403b) with company contribution
Commuter Benefits, Pet Insurance, 1 year subscription to Calm App
ETS is mission driven and action oriented
Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.
ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.