ServiceNow
VP, Talent Brand Marketing
ServiceNow, New York, New York, us, 10261
Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.Job Description
In this influential position, you are a creative marketer and brand builder who will lead and execute comprehensive marketing strategies and storytelling for three key global brand functions:Our employer brand strategy--aimed at positioning ServiceNow as an employer of choiceOur learning platform, ServiceNow University—aimed at significantly increasing our 500,000 person community of developers and system administrators to 3 million.ServiceNow.org—including telling the stories of some of our most important customers who help us fulfill our purpose every day.This executive leadership role will partner closely with senior leadership across the People Team (HR, talent acquisition and management, learning and development as well as equity and inclusion), and our marketing teams to define, articulate and communicate our unique employee value proposition for those considering a future with ServiceNow. These roles will be both inside the company (In 2023, we were #3 on Glassdoor Best Places to Work and we had over 1.1M inbound applicants) as well as within our broader ecosystem—the community of people who make their living on the ServiceNow platform but work for customers and partners. You will also be the integrated Marketing leader for ServiceNow.org, our business aligned to non-profit organizations.In this role, you will be responsible for creating and implementing strategies to attract, engage, and retain top talent by building a strong employer brand that resonates with potential candidates. You will lead and oversee marketing efforts to tell our purpose story, enhance the company's reputation and promote programs across the employee’s journey, connecting broader brand strategies to the talent ecosystem and communities.The ideal candidate will have a proven track record of integrated brand marketing, of building and enhancing employer brands, an understanding of global talent marketing, a passion for non-profit organizations and the ability to influence and inspire across all levels of the organization. To excel in this role, strong leadership, strategic thinking, and exceptional communication skills are essential. A successful VP of Talent Brand Marketing should possess a deep understanding of brand building and integrated marketing strategies for talent acquisition, community building and purpose storytelling.Key Responsibilities:Strategic Leadership:
Develop and execute integrated marketing strategies that align with the company’s overall vision, mission, and values. Ensure each plan supports talent acquisition and retention goals, growing our skilled workforce community and building our ServiceNow.org business, demonstrating how we fulfill our purpose every day.Brand Development:
Define and communicate our employer value proposition (EVP) to attract, engage, and retain top talent. Continuously assess and refine the EVP based on employee feedback, market trends, and competitive analysis.Talent Acquisition:
Collaborate with the recruitment team to create innovative marketing campaigns and initiatives that drive candidate engagement and increase the quality of hires.Content Creation:
Oversee the creation and distribution of compelling creative content across various channels, including social media, careers website, and employee testimonials. Ensure consistency in messaging and adherence to brand guidelines.Metrics and Analytics:
Establish and monitor key performance indicators (KPIs) to measure the effectiveness of employer brand initiatives. Use data-driven insights to optimize strategies and report on progress to senior leadership.Team Leadership:
Build, lead, and mentor a high-performing team of employer brand marketing professionals. Foster a collaborative and results-oriented environment.Partnerships and External Relations:
Develop relationships with industry influencers, media, and external partners to enhance the company’s employer brand presence and reputation.Employee Experience:
Collaborate with HR and internal employee communications teams to ensure a seamless alignment between the employer brand and the actual employee experience. Drive initiatives that promote a positive and engaging work environment.Qualifications
Bachelor’s degree in marketing, Communications, Business Administration, or any related field is a plus. MBA or advanced degree preferred.12+ years of experience in brand marketing, employer branding, talent marketing, or related fields, with a minimum of 5 years in a senior leadership role.Proven track record of successfully developing and executing brand strategies and campaigns.Strong understanding of talent acquisition processes and best practices in recruitment marketing.Exceptional communication, storytelling, and presentation skills.Ability to think strategically and execute effectively in a fast-paced, dynamic environment.Expertise with digital marketing, social media, and analytics tools.Demonstrated leadership abilities and experience managing and developing high-performing teams.
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It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.Job Description
In this influential position, you are a creative marketer and brand builder who will lead and execute comprehensive marketing strategies and storytelling for three key global brand functions:Our employer brand strategy--aimed at positioning ServiceNow as an employer of choiceOur learning platform, ServiceNow University—aimed at significantly increasing our 500,000 person community of developers and system administrators to 3 million.ServiceNow.org—including telling the stories of some of our most important customers who help us fulfill our purpose every day.This executive leadership role will partner closely with senior leadership across the People Team (HR, talent acquisition and management, learning and development as well as equity and inclusion), and our marketing teams to define, articulate and communicate our unique employee value proposition for those considering a future with ServiceNow. These roles will be both inside the company (In 2023, we were #3 on Glassdoor Best Places to Work and we had over 1.1M inbound applicants) as well as within our broader ecosystem—the community of people who make their living on the ServiceNow platform but work for customers and partners. You will also be the integrated Marketing leader for ServiceNow.org, our business aligned to non-profit organizations.In this role, you will be responsible for creating and implementing strategies to attract, engage, and retain top talent by building a strong employer brand that resonates with potential candidates. You will lead and oversee marketing efforts to tell our purpose story, enhance the company's reputation and promote programs across the employee’s journey, connecting broader brand strategies to the talent ecosystem and communities.The ideal candidate will have a proven track record of integrated brand marketing, of building and enhancing employer brands, an understanding of global talent marketing, a passion for non-profit organizations and the ability to influence and inspire across all levels of the organization. To excel in this role, strong leadership, strategic thinking, and exceptional communication skills are essential. A successful VP of Talent Brand Marketing should possess a deep understanding of brand building and integrated marketing strategies for talent acquisition, community building and purpose storytelling.Key Responsibilities:Strategic Leadership:
Develop and execute integrated marketing strategies that align with the company’s overall vision, mission, and values. Ensure each plan supports talent acquisition and retention goals, growing our skilled workforce community and building our ServiceNow.org business, demonstrating how we fulfill our purpose every day.Brand Development:
Define and communicate our employer value proposition (EVP) to attract, engage, and retain top talent. Continuously assess and refine the EVP based on employee feedback, market trends, and competitive analysis.Talent Acquisition:
Collaborate with the recruitment team to create innovative marketing campaigns and initiatives that drive candidate engagement and increase the quality of hires.Content Creation:
Oversee the creation and distribution of compelling creative content across various channels, including social media, careers website, and employee testimonials. Ensure consistency in messaging and adherence to brand guidelines.Metrics and Analytics:
Establish and monitor key performance indicators (KPIs) to measure the effectiveness of employer brand initiatives. Use data-driven insights to optimize strategies and report on progress to senior leadership.Team Leadership:
Build, lead, and mentor a high-performing team of employer brand marketing professionals. Foster a collaborative and results-oriented environment.Partnerships and External Relations:
Develop relationships with industry influencers, media, and external partners to enhance the company’s employer brand presence and reputation.Employee Experience:
Collaborate with HR and internal employee communications teams to ensure a seamless alignment between the employer brand and the actual employee experience. Drive initiatives that promote a positive and engaging work environment.Qualifications
Bachelor’s degree in marketing, Communications, Business Administration, or any related field is a plus. MBA or advanced degree preferred.12+ years of experience in brand marketing, employer branding, talent marketing, or related fields, with a minimum of 5 years in a senior leadership role.Proven track record of successfully developing and executing brand strategies and campaigns.Strong understanding of talent acquisition processes and best practices in recruitment marketing.Exceptional communication, storytelling, and presentation skills.Ability to think strategically and execute effectively in a fast-paced, dynamic environment.Expertise with digital marketing, social media, and analytics tools.Demonstrated leadership abilities and experience managing and developing high-performing teams.
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