Orica
Vice President - Marketing, NA
Orica, Centennial, Colorado, United States,
About Orica
At Orica, it's the power of our people that leads change and shapes our futures.
Every day, all around the world, our people help mobilize vital resources essential to progress. Established in 1874, we have grown to become the world leader in mining and civil blasting with a diverse of team of more than 13,000 across the world.
It's an exciting time to join us - we are shaping the future of mining through digital and automated technologies, embracing new ways of thinking, pioneering innovation, and reimagining the way we work.
Orica has been recognized as one of the top companies for women to work for in the transportation industry by the Women in Trucking Association (WIT) in 2023 and 2024.
About The Role - 30612 - Vice President - Marketing, North America
Location - Centennial, Colorado, USA
Orica is seeking a dynamic and visionary Vice President of Marketing & Strategy for its North America business. This senior leadership role will drive the region's strategic marketing initiatives, focusing on growth, market expansion, brand positioning, product architecture, and competitive advantage in the mining and resources sectors. The successful candidate will have a proven track record in strategy formulation and execution, a deep understanding of the industry landscape, and a demonstrated ability to lead cross-functional teams to achieve ambitious objectives. This is a unique opportunity to shape Orica's market presence in North America and make a tangible impact on our business growth.
What you will be doing
Strategic Leadership• Develop and lead Orica's North America marketing strategy, aligning with corporate objectives to ensure market leadership and sustainable growth.• Define and implement strategies that drive competitive positioning, customer value proposition, and brand differentiation.• Identify and evaluate market trends, opportunities, and threats, providing insights to guide business decisions.• Lead the annual strategic planning process, including market analysis, growth strategies, and resource allocation.
Market Expansion & Business Development• Drive regional business development initiatives, exploring and capturing new markets, channels, and product applications.• Collaborate with technology & innovation (T&I), manufacturing, sales, and operations teams to prioritize growth initiatives and implement go-to-market strategies that support new product launches and service offerings.• Foster relationships with key industry stakeholders, partners, and customers to promote Orica's leadership position in the North American market.
Product Category Management & Offer Architecture• Oversee product category management, ensuring optimal product mix and alignment with market demand.• Develop and refine product offer architecture, creating a cohesive and competitive product portfolio that addresses customer needs and market gaps.• Work closely with T&I, sales, and operations to drive product lifecycle management, including introductions, enhancements, and phase-outs to maximize market relevance and profitability.
Competitor Analysis & Market Intelligence• Conduct ongoing competitor analysis, including benchmarking, product comparisons, and pricing strategies to inform Orica's positioning.• Oversee customer research, market intelligence, and data analytics to better understand customer needs, industry trends, and competitor movements.• Ensure actionable insights inform product development, customer experience, and overall strategic direction.• Design and execute programs that enhance customer loyalty and satisfaction, positioning Orica as the preferred partner in the industry.
Brand Management & Communications• Lead the development and execution of brand management strategies, ensuring consistent and compelling messaging across all channels.• Oversee external and internal communications, including media relations, public affairs, and digital marketing to strengthen Orica's brand reputation.• Champion the Orica brand, ensuring alignment with corporate values and standards across the region.
Team Leadership & Development• Build, mentor, and inspire a high-performing marketing and strategy team, fostering a culture of innovation, collaboration, and accountability.• Drive talent development, succession planning, and performance management within the marketing organization.• Ensure team alignment with Orica's values, strategic priorities, and performance expectations.
What you will bring• Bachelor's degree in Business, Marketing, Strategy, or a related field; MBA or advanced degree preferred.• 15+ years of experience in marketing, strategy, or business development roles, ideally within the industrial, mining, or resources sectors.• Proven experience in strategic planning, market analysis, product category management, and offer architecture.• Strong leadership and interpersonal skills with the ability to influence and collaborate across functions.• Analytical mindset, with proficiency in utilizing data and insights to drive decision-making.• Exceptional communication skills, with expertise in brand management, public relations, and stakeholder engagement.• Ability to thrive in a fast-paced, dynamic environment with a strong results orientation.
Why Orica?
Orica is a global leader in providing innovative blasting and mining solutions, and North America is a critical growth market. Joining Orica offers the opportunity to shape an influential business segment, collaborate with industry experts, and drive transformative growth in one of the most dynamic industries. We offer a competitive compensation package, professional development, and a culture that values integrity, diversity, and safety.
What we offer
As part of a truly global company, you will have the ability to grow and learn in a diverse, collaborative culture. We foster relationships and learning through connected global and local teams, promote flexible and diverse career paths and support the development of your knowledge and skills.
You will be paid a competitive salary, learn from talented individuals across multiple disciplines and be able to thrive in a safe workplace within a collaborative culture. Ignite your career at a place where your distinct potential can find its home.
Compensation Range• $190,000 - $240,000 USD• Eligible for annual short-term incentive plan
(Salary to be determined by the applicant's experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data.)
Benefits• Medical/Prescription Drug - Three (3) plans to choose from• Dental - Two (2) plans to choose from• Vision - Two (2) plans to choose from• Health Savings Account• Flexible Spending Accounts• Basic Employee Life and Accidental Death & Dismemberment Insurance• Voluntary Employee/Dependent Life and Accidental Death & Dismemberment Insurance• Company provided Short-Term and Long-Term Disability• Company provided Employee Assistance Program• Voluntary Hospital Indemnity, Critical Illness & Accident Plans• Voluntary Identity Theft Protection• Voluntary Legal Plan• 401(k) + Company Match• Company provided Maternity Leave• Company provided Bonding Leave• Accrued Paid Time Off• Paid Sick & Safe Time• Nine (9) Scheduled Holidays + Two (2) Floating Holidays
We respect and value all
Orica is an Equal Opportunity Employer and we are a Drug-free workplace.
Orica promotes and fosters a culture of inclusion and Equal Opportunity Employment everywhere we operate. We treat our people and applicants with fairness, dignity, and respect, getting the best of everyone's contributions. All qualified applicants will receive consideration for employment without regard to race, religion, sexual orientation, gender perception or identity, nationality, age, military or veteran, marital or disability status.
We have been made aware that some individuals have received scam emails which include false and invalid offers of employment from Orica. Please note that Orica will not offer employment to any candidate without first undertaking a formal application and recruitment process. All candidates are required to actively participate in the recruitment process applicable to the specific role and location where the role is based, prior to any offer of employment being made. Please also be advised that Orica will never request payment or require candidates to deposit a check during the recruitment and onboarding processes.
At Orica, it's the power of our people that leads change and shapes our futures.
Every day, all around the world, our people help mobilize vital resources essential to progress. Established in 1874, we have grown to become the world leader in mining and civil blasting with a diverse of team of more than 13,000 across the world.
It's an exciting time to join us - we are shaping the future of mining through digital and automated technologies, embracing new ways of thinking, pioneering innovation, and reimagining the way we work.
Orica has been recognized as one of the top companies for women to work for in the transportation industry by the Women in Trucking Association (WIT) in 2023 and 2024.
About The Role - 30612 - Vice President - Marketing, North America
Location - Centennial, Colorado, USA
Orica is seeking a dynamic and visionary Vice President of Marketing & Strategy for its North America business. This senior leadership role will drive the region's strategic marketing initiatives, focusing on growth, market expansion, brand positioning, product architecture, and competitive advantage in the mining and resources sectors. The successful candidate will have a proven track record in strategy formulation and execution, a deep understanding of the industry landscape, and a demonstrated ability to lead cross-functional teams to achieve ambitious objectives. This is a unique opportunity to shape Orica's market presence in North America and make a tangible impact on our business growth.
What you will be doing
Strategic Leadership• Develop and lead Orica's North America marketing strategy, aligning with corporate objectives to ensure market leadership and sustainable growth.• Define and implement strategies that drive competitive positioning, customer value proposition, and brand differentiation.• Identify and evaluate market trends, opportunities, and threats, providing insights to guide business decisions.• Lead the annual strategic planning process, including market analysis, growth strategies, and resource allocation.
Market Expansion & Business Development• Drive regional business development initiatives, exploring and capturing new markets, channels, and product applications.• Collaborate with technology & innovation (T&I), manufacturing, sales, and operations teams to prioritize growth initiatives and implement go-to-market strategies that support new product launches and service offerings.• Foster relationships with key industry stakeholders, partners, and customers to promote Orica's leadership position in the North American market.
Product Category Management & Offer Architecture• Oversee product category management, ensuring optimal product mix and alignment with market demand.• Develop and refine product offer architecture, creating a cohesive and competitive product portfolio that addresses customer needs and market gaps.• Work closely with T&I, sales, and operations to drive product lifecycle management, including introductions, enhancements, and phase-outs to maximize market relevance and profitability.
Competitor Analysis & Market Intelligence• Conduct ongoing competitor analysis, including benchmarking, product comparisons, and pricing strategies to inform Orica's positioning.• Oversee customer research, market intelligence, and data analytics to better understand customer needs, industry trends, and competitor movements.• Ensure actionable insights inform product development, customer experience, and overall strategic direction.• Design and execute programs that enhance customer loyalty and satisfaction, positioning Orica as the preferred partner in the industry.
Brand Management & Communications• Lead the development and execution of brand management strategies, ensuring consistent and compelling messaging across all channels.• Oversee external and internal communications, including media relations, public affairs, and digital marketing to strengthen Orica's brand reputation.• Champion the Orica brand, ensuring alignment with corporate values and standards across the region.
Team Leadership & Development• Build, mentor, and inspire a high-performing marketing and strategy team, fostering a culture of innovation, collaboration, and accountability.• Drive talent development, succession planning, and performance management within the marketing organization.• Ensure team alignment with Orica's values, strategic priorities, and performance expectations.
What you will bring• Bachelor's degree in Business, Marketing, Strategy, or a related field; MBA or advanced degree preferred.• 15+ years of experience in marketing, strategy, or business development roles, ideally within the industrial, mining, or resources sectors.• Proven experience in strategic planning, market analysis, product category management, and offer architecture.• Strong leadership and interpersonal skills with the ability to influence and collaborate across functions.• Analytical mindset, with proficiency in utilizing data and insights to drive decision-making.• Exceptional communication skills, with expertise in brand management, public relations, and stakeholder engagement.• Ability to thrive in a fast-paced, dynamic environment with a strong results orientation.
Why Orica?
Orica is a global leader in providing innovative blasting and mining solutions, and North America is a critical growth market. Joining Orica offers the opportunity to shape an influential business segment, collaborate with industry experts, and drive transformative growth in one of the most dynamic industries. We offer a competitive compensation package, professional development, and a culture that values integrity, diversity, and safety.
What we offer
As part of a truly global company, you will have the ability to grow and learn in a diverse, collaborative culture. We foster relationships and learning through connected global and local teams, promote flexible and diverse career paths and support the development of your knowledge and skills.
You will be paid a competitive salary, learn from talented individuals across multiple disciplines and be able to thrive in a safe workplace within a collaborative culture. Ignite your career at a place where your distinct potential can find its home.
Compensation Range• $190,000 - $240,000 USD• Eligible for annual short-term incentive plan
(Salary to be determined by the applicant's experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data.)
Benefits• Medical/Prescription Drug - Three (3) plans to choose from• Dental - Two (2) plans to choose from• Vision - Two (2) plans to choose from• Health Savings Account• Flexible Spending Accounts• Basic Employee Life and Accidental Death & Dismemberment Insurance• Voluntary Employee/Dependent Life and Accidental Death & Dismemberment Insurance• Company provided Short-Term and Long-Term Disability• Company provided Employee Assistance Program• Voluntary Hospital Indemnity, Critical Illness & Accident Plans• Voluntary Identity Theft Protection• Voluntary Legal Plan• 401(k) + Company Match• Company provided Maternity Leave• Company provided Bonding Leave• Accrued Paid Time Off• Paid Sick & Safe Time• Nine (9) Scheduled Holidays + Two (2) Floating Holidays
We respect and value all
Orica is an Equal Opportunity Employer and we are a Drug-free workplace.
Orica promotes and fosters a culture of inclusion and Equal Opportunity Employment everywhere we operate. We treat our people and applicants with fairness, dignity, and respect, getting the best of everyone's contributions. All qualified applicants will receive consideration for employment without regard to race, religion, sexual orientation, gender perception or identity, nationality, age, military or veteran, marital or disability status.
We have been made aware that some individuals have received scam emails which include false and invalid offers of employment from Orica. Please note that Orica will not offer employment to any candidate without first undertaking a formal application and recruitment process. All candidates are required to actively participate in the recruitment process applicable to the specific role and location where the role is based, prior to any offer of employment being made. Please also be advised that Orica will never request payment or require candidates to deposit a check during the recruitment and onboarding processes.