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Simon & Schuster

Audience Insights Manager, Simon & Schuster Corporate Marketing

Simon & Schuster, New York, NY, United States

Audience Insights Manager, Simon & Schuster Corporate Marketing

1230 Ave of the Americas, New York, NY 10036, USAReq #375

Monday, November 18, 2024

Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.

Position Overview:

The Audience Insights Manager will support the Director of Audience Insights in building a comprehensive understanding of consumer behavior and cultural trends. In this role, you will use a variety of data tools to gather insights on audiences, monitor social media, analyze search and sales data, and help drive actionable insights to support corporate marketing and the imprints.

Key Responsibilities:

  • Perform cultural trend analysis and track consumer behavior to support content development and marketing strategies.

  • Collaborate with imprints to provide author deep dives, category analysis, market and consumer trends, and audience insights to inform marketing, editorial, and publicity efforts.

  • Monitor social media and perform sentiment analysis, providing insights to inform campaign decisions.

  • Analyze engagement metrics for online platforms and blogs.

  • Leverage sales and readership data to provide insights on market performance and consumer preferences.

  • Support in the development of a reader segmentation program to help drive a consumer-led mindset at S&S and to give marketing teams a common language around audiences.

  • Present audience insights and research findings to internal stakeholders, ensuring data-driven decision-making in both corporate marketing and the imprints.

  • Collaborate with various teams to provide real-time insights that influence marketing strategies, content development, and author engagement.

Qualifications:

  • 5+ years of experience in consumer insights, market research, or audience analysis.

  • Familiarity with tools such as Audiense, Crowdtangle, Helium10, Meltwater, Buzzsumo, Moz, Circana, Bookstat, and Edelweiss.

  • Strong analytical skills with the ability to derive actionable insights from diverse data sets.

  • Excellent storytelling and communication skills, with the ability to present complex data to non-technical stakeholders.

  • Experience with social media listening, market trend analysis, and consumer behavior research.

  • Interest in the publishing industry or experience in a media-related field is a plus.

Simon & Schuster US is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster US is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable. Additionally, employees have access to our industry-first, Broad Based Ownership program, which makes all employees partners in our shared success.

Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies, including the Workplace Privacy Notice (https://www.simonandschuster.com/p/workplace-privacy-notice) , and eligible solely for the benefits plans thereof.

Other details

  • Job FamilyDigital / Social Media Marketing

  • Job FunctionData & Research

  • Pay TypeSalary

  • Employment IndicatorRegular

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  • 1230 Ave of the Americas, New York, NY 10036, USA

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