Argodata
Junior Website Analytics Analyst - Google Analytics (Richardson, TX)
Argodata, Richardson, Texas, United States, 75080
ARGO is a leading provider of software and analytics solutions for both the financial services and healthcare industries. ARGO transforms business processes for financial service providers and healthcare organizations using proven business models and software innovation informed by real customer challenges, breakthrough technology, and rich analytics.
JOB SUMMARYAs a
Junior Website Analytics Analyst
at ARGO, you will play a crucial role in analyzing and optimizing the performance of our digital platforms. With a focus on Google Analytics, you will help us measure website traffic, user behavior, and key performance indicators (KPIs) to drive data-informed decisions across the organization. This is an excellent opportunity for someone with 1-2 years of IT experience, and a passion for website analytics, looking to expand their skill set and make a tangible impact on ARGO’s business strategies.TIME ALLOCATION
30% :
Google Analytics Management & Reporting
– Regular tracking, reporting, and analysis of website performance.25% :
Data Tagging & Tracking
– Implementing and maintaining tracking tags using
Google Tag Manager .20% :
Data Analysis & Insights Generation
– Identifying trends, actionable insights, and optimization opportunities.15% :
Collaboration
– Working with cross-functional teams (marketing, IT, product) to support digital initiatives.10% :
Professional Development
– Learning new skills, staying up to date with the latest analytics trends and tools.OUTCOME / VALUE ADDThe primary outcome of this role is to enable ARGO to make informed, data-driven decisions through precise web analytics. Your contributions will:
Provide actionable insights
to optimize digital marketing campaigns, website features, and user experience.Ensure accurate tracking
of website data, enabling the organization to monitor and improve KPIs effectively.Support the digital strategy
with regular reports and recommendations based on user behavior analysis and performance metrics.EXPECTED WORK AND PERFORMANCE (ESSENTIAL FUNCTIONS)
Google Analytics Reporting & Monitoring:
Regularly track and report key metrics including website traffic, engagement, and conversion rates.Build and maintain customized reports and dashboards in
Google Analytics
to provide visibility into website performance.Analyze trends and identify areas for optimization, providing actionable insights to stakeholders.
Data Tagging & Implementation:
Support the setup and management of
Google Tag Manager
for tracking code implementation.Ensure that all relevant interactions (e.g., button clicks, form submissions) are tracked accurately on the website.Troubleshoot and resolve any tagging or tracking issues across digital assets.
Data Analysis & Insight Generation:
Analyze user behavior and site performance to uncover actionable insights and optimization opportunities.Monitor and report on the effectiveness of ongoing digital campaigns (e.g., traffic sources, user flows).Support A/B testing and experimentation efforts to assess the impact of site changes on key performance indicators.
Cross-Functional Collaboration:
Work closely with the marketing team to measure the performance of digital marketing campaigns.Collaborate with the product and IT teams to ensure data accuracy and reporting integrity.Participate in meetings with stakeholders to discuss analytics findings and strategy adjustments.
Learning & Growth:
Stay current with best practices in web analytics and data tracking tools.Pursue professional development opportunities, including certifications (e.g., Google Analytics) and industry knowledge.
QUALIFICATIONS
Education : Bachelor’s degree in IT, Computer Science, Marketing, Data Science, or a related field.Experience : 1-2 years of hands-on experience with web analytics, preferably in an IT, marketing, or analytics role.Certification : Google Analytics Individual Qualification (GAIQ) or other relevant certification preferred.REQUIRED SKILLS / EXPERIENCE / KNOWLEDGE
Google Analytics Expertise : Experience setting up and analyzing reports in
Google Analytics . Ability to monitor and optimize key metrics such as conversion rates, bounce rates, and traffic sources.Tagging & Tracking : Familiarity with
Google Tag Manager
for implementing and troubleshooting tracking tags.Basic Data Analysis : Ability to analyze website data and generate insights. Knowledge of Excel or Google Sheets for basic data manipulation (e.g., pivot tables, VLOOKUP).Technical Understanding : Basic knowledge of web technologies such as HTML and JavaScript, and their impact on website tracking.Communication Skills : Strong written and verbal communication skills to convey findings and insights to both technical and non-technical audiences.PREFERRED SKILLS / EXPERIENCE / KNOWLEDGE
A/B Testing : Experience with
A/B testing
tools (e.g., Google Optimize, Optimizely) and analyzing experiment results.Website analysis tools : including Looker Studio, and Microsoft Clarity.E-commerce Analytics : Experience analyzing e-commerce performance metrics such as transaction data, product views, and conversion funnels.Data Visualization : Proficiency in tools like
Google Data Studio ,
Tableau , or
Power BI
to create dynamic reports and dashboards.Advanced Analytics : Exposure to programming languages like Python or SQL for more advanced data analysis.SEO/SEM Knowledge : Understanding of SEO, paid search, and how they intersect with web analytics.
ATTENDANCE/WORK LOCATIONThe position is based in our Richardson, TX office. Daily physical presence in the office is required for interaction with co-workers, attending meetings, and for collaboration on projects.
PHYSICAL DEMANDSWhile performing the duties of this job, the employee is regularly required to stand, walk; sit stationary; constantly operate computer keyboarding and office equipment. talk or hear, to communicate with employees, and/ or customers (must be able to exchange accurate information in various situations). The employee is required to regularly communicate with other employees, confer or coordinate with other employees. The employee is required to evaluate, edit, revise, update, and provide solutions to critical data development and solutions.
DISCLAIMERNothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.#J-18808-Ljbffr
JOB SUMMARYAs a
Junior Website Analytics Analyst
at ARGO, you will play a crucial role in analyzing and optimizing the performance of our digital platforms. With a focus on Google Analytics, you will help us measure website traffic, user behavior, and key performance indicators (KPIs) to drive data-informed decisions across the organization. This is an excellent opportunity for someone with 1-2 years of IT experience, and a passion for website analytics, looking to expand their skill set and make a tangible impact on ARGO’s business strategies.TIME ALLOCATION
30% :
Google Analytics Management & Reporting
– Regular tracking, reporting, and analysis of website performance.25% :
Data Tagging & Tracking
– Implementing and maintaining tracking tags using
Google Tag Manager .20% :
Data Analysis & Insights Generation
– Identifying trends, actionable insights, and optimization opportunities.15% :
Collaboration
– Working with cross-functional teams (marketing, IT, product) to support digital initiatives.10% :
Professional Development
– Learning new skills, staying up to date with the latest analytics trends and tools.OUTCOME / VALUE ADDThe primary outcome of this role is to enable ARGO to make informed, data-driven decisions through precise web analytics. Your contributions will:
Provide actionable insights
to optimize digital marketing campaigns, website features, and user experience.Ensure accurate tracking
of website data, enabling the organization to monitor and improve KPIs effectively.Support the digital strategy
with regular reports and recommendations based on user behavior analysis and performance metrics.EXPECTED WORK AND PERFORMANCE (ESSENTIAL FUNCTIONS)
Google Analytics Reporting & Monitoring:
Regularly track and report key metrics including website traffic, engagement, and conversion rates.Build and maintain customized reports and dashboards in
Google Analytics
to provide visibility into website performance.Analyze trends and identify areas for optimization, providing actionable insights to stakeholders.
Data Tagging & Implementation:
Support the setup and management of
Google Tag Manager
for tracking code implementation.Ensure that all relevant interactions (e.g., button clicks, form submissions) are tracked accurately on the website.Troubleshoot and resolve any tagging or tracking issues across digital assets.
Data Analysis & Insight Generation:
Analyze user behavior and site performance to uncover actionable insights and optimization opportunities.Monitor and report on the effectiveness of ongoing digital campaigns (e.g., traffic sources, user flows).Support A/B testing and experimentation efforts to assess the impact of site changes on key performance indicators.
Cross-Functional Collaboration:
Work closely with the marketing team to measure the performance of digital marketing campaigns.Collaborate with the product and IT teams to ensure data accuracy and reporting integrity.Participate in meetings with stakeholders to discuss analytics findings and strategy adjustments.
Learning & Growth:
Stay current with best practices in web analytics and data tracking tools.Pursue professional development opportunities, including certifications (e.g., Google Analytics) and industry knowledge.
QUALIFICATIONS
Education : Bachelor’s degree in IT, Computer Science, Marketing, Data Science, or a related field.Experience : 1-2 years of hands-on experience with web analytics, preferably in an IT, marketing, or analytics role.Certification : Google Analytics Individual Qualification (GAIQ) or other relevant certification preferred.REQUIRED SKILLS / EXPERIENCE / KNOWLEDGE
Google Analytics Expertise : Experience setting up and analyzing reports in
Google Analytics . Ability to monitor and optimize key metrics such as conversion rates, bounce rates, and traffic sources.Tagging & Tracking : Familiarity with
Google Tag Manager
for implementing and troubleshooting tracking tags.Basic Data Analysis : Ability to analyze website data and generate insights. Knowledge of Excel or Google Sheets for basic data manipulation (e.g., pivot tables, VLOOKUP).Technical Understanding : Basic knowledge of web technologies such as HTML and JavaScript, and their impact on website tracking.Communication Skills : Strong written and verbal communication skills to convey findings and insights to both technical and non-technical audiences.PREFERRED SKILLS / EXPERIENCE / KNOWLEDGE
A/B Testing : Experience with
A/B testing
tools (e.g., Google Optimize, Optimizely) and analyzing experiment results.Website analysis tools : including Looker Studio, and Microsoft Clarity.E-commerce Analytics : Experience analyzing e-commerce performance metrics such as transaction data, product views, and conversion funnels.Data Visualization : Proficiency in tools like
Google Data Studio ,
Tableau , or
Power BI
to create dynamic reports and dashboards.Advanced Analytics : Exposure to programming languages like Python or SQL for more advanced data analysis.SEO/SEM Knowledge : Understanding of SEO, paid search, and how they intersect with web analytics.
ATTENDANCE/WORK LOCATIONThe position is based in our Richardson, TX office. Daily physical presence in the office is required for interaction with co-workers, attending meetings, and for collaboration on projects.
PHYSICAL DEMANDSWhile performing the duties of this job, the employee is regularly required to stand, walk; sit stationary; constantly operate computer keyboarding and office equipment. talk or hear, to communicate with employees, and/ or customers (must be able to exchange accurate information in various situations). The employee is required to regularly communicate with other employees, confer or coordinate with other employees. The employee is required to evaluate, edit, revise, update, and provide solutions to critical data development and solutions.
DISCLAIMERNothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.#J-18808-Ljbffr