Principal Product Marketing- Digital Media Services

Sabre Corporation is a leading technology provider to the global travel and tourism industry. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world. At Sabre, we make travel happen. Positioned at the center of the business of travel, our platform connects people with experiences that matter in their lives. Today, Sabre is creating a new marketplace for personalized travel. It is our people who develop and deliver powerful solutions that meet the current and future needs or our airline, hotel and travel agency customers. Join our journey!Principal, Product Marketing, Digital Media ServicesThe product marketing principal, digital media services role provides marketing support to help drive the hotel B2B strategy; product awareness and adoption; operational readiness; and on-going campaign and sales enablement support. This role will focus on advertising technology and digital media services in the travel industry, including products for Sabre’s hotel supplier customers.This position requires close interaction with Sabre product managers, third-party partners, marketing communications and sales to drive market-led priorities. Strong communication skills, including the ability to articulate and simplify complex, technical concepts related to advertising technology and digital media services, are a must.Duties include building messaging and positioning, sales enablement materials, launching products into market, growing existing products and, in select cases, sunsetting products. While this is an individual contributor role, the principal product marketer is held accountable for business results and is expected to lead projects and influence stakeholders to achieve his or her goals.Role ResponsibilitiesDrive market awareness and product adoption of Sabre’s digital media services products.Define and drive the product campaign and go-to-market plans from internal communications and awareness to sales enablement through external market promotion. This may include collaboration with third-party partners in the fin tech and travel domains.Support and enable sales to articulate key messages and market problems, identify target prospect lists, leverage value-based collateral, presentations or integrated demonstrations (utilizing relevant personas), and support strategic sales pursuitsCollect testimonials or case studies and identify key customer references to advance Sabre’s stature.Position Sabre as a thought leader with customer-centric positioning and messaging targeted to segment and buying role, through a multi-channel approach including (e.g. webinars, whitepapers, speaking engagements, events, and updates to Sabre.com)Understand market dynamics and business buyers/influencers to target, define buyer personas, and participate in relevant industry, trade and community eventsMonitor market adoption of products through the full lifecycle, and identify areas for new sales (e.g., consulting, cross-sell or up-sell opportunities, etc.)Preferred Qualifications & Education RequirementsBachelor’s degree in marketing, business, or equivalentAt least 4+ years of advertising technology, digital media management, business-to-business technology, or product marketing experienceEssential to understanding the digital advertising ecosystem, including programmatic advertising, DSPs/SSPs, and standard digital advertising KPIsProactively stay informed about new, relevant industry advances and how to market those developments relevant to our business goalsStrong, proven leadership skills in a cross-functional, matrixed team environment with executive presenceSelf-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environmentExcellent communication skills, written and verbalProficiency with Microsoft Office applications, Salesforce, and Salesforce PardotFluency in EnglishOpen to working in a flexible, hybrid work environment that includes in-person from Sabre’s Southlake office at least 3 days per weekNice to Have SkillsExperience with marketing or managing hotel distribution across the product life cycleProficiency with Google Analytics, Demandbase, and TableauExperience with Account Based Marketing (ABM) tacticsLanguage fluency in other languages besides EnglishSabre Offers The Following Outstanding BenefitsVery competitive compensationGenerous Paid Time Off (25 PTO days)4 days (one day/quarter) Volunteer Time Off (VTO)5 days off annually for Year-End BreakWe offer a comprehensive medical, dental and Wellness Program12 weeks paid parental leaveAn infrastructure that allows flexible working arrangementsFormal and informal reward, recognition and acknowledgement programsLots of fun and engaging employee development eventsReasonable Accommodation Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre's Compliance Office at compliance.office@sabre.comAffirmative Action Sabre is an equal employment opportunity/affirmative action employer and is committed to providing equal employment opportunities to minorities, females, veterans, and disabled individuals. EEO IS THE LAW Stay connected with Sabre Careers