Campbell Soup Company
Brand Manager, Beverage - V8
Campbell Soup Company, Camden, New Jersey, United States, 08100
Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.Why Campbell's...Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.Campbell's offers unlimited sick time along with paid time off and holiday pay.If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.How you will make history here...The Brand Manager, Marketing - Beverage role will sharpen your leadership, strategic & execution skills. You will be responsible for driving growth for the brand by building and executing plans to meet annual brand, finance & share objectives. Responsibilities include the development of insight-driven marketing strategies, brand positioning, innovation, communication & long-term category vision.The Brand Manager will also support their Director, Marketing in developing the vision and strategic long-range planning for the V8 portfolio.What you will do...Brand Strategy
- Develop and deliver a compelling and achievable vision for the V8 100% Fruit and Veg and V8 Splash portfolio. Develop holistic view of macro trends, category & competitive landscape, and a deep understanding of consumer motivations to identify key opportunities for growth.
P&L Management
- Partner with cross-functional teams (H2 Innovation, Finance, Supply Chain, R&D and Sales Strategy & Planning) to effectively commercialize and execute plans with excellence and proactively look for opportunities to improve margins
Business Analysis/Planning -
Lead business analytics (share, competitive, consumption drivers), monitor performance against business objectives and recommend course corrections as needed. Manage monthly consumption analysis and volume forecast, working with demand planning & sales strategy to deliver accurate forecast. Identify risks and opportunities to deliver on annual operating plan.
Innovation/Commercialization
- Develop innovation pipeline (line extensions, renovation, new pack/format) from concept development to in-market execution. Lead cross-functional teams through stage gate and commercialization process. Collaborate with key partners across sales & insights teams to develop compelling sell-in story and materials.
Activation
- Develop and execute creative strategies / big ideas, marketing programs, and corresponding tactics. Work with agency partners to develop tactics consistent with the brand positioning and consumer target.
Team Building
- Provide guidance, mentorship, and support for two direct reports, fostering their professional growth and ensuring alignment with team goals and company values.
Who will you work with...Reporting to the Marketing Director you will manage a team of two
Brand Teams, Beverage
Consumer Experience Teams (Insights, Innovation, Integrated Marketing)
Cross functional teams including Finance, Sales, R&D
What you will bring to the table...Bachelor's Degree
Minimum 5 years experience with heavy emphasis of experience in product/brand marketing
People leadership experience
It would be great if you have... (Nice to Have)MBA strongly preferred
Beverage experience preferred
Experience managing a portfolio of products
Experience with brand turnaround
Compensation and Benefits:The target base salary range for this full-time, salaried position is between$144,200-$207,200
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
- Develop and deliver a compelling and achievable vision for the V8 100% Fruit and Veg and V8 Splash portfolio. Develop holistic view of macro trends, category & competitive landscape, and a deep understanding of consumer motivations to identify key opportunities for growth.
P&L Management
- Partner with cross-functional teams (H2 Innovation, Finance, Supply Chain, R&D and Sales Strategy & Planning) to effectively commercialize and execute plans with excellence and proactively look for opportunities to improve margins
Business Analysis/Planning -
Lead business analytics (share, competitive, consumption drivers), monitor performance against business objectives and recommend course corrections as needed. Manage monthly consumption analysis and volume forecast, working with demand planning & sales strategy to deliver accurate forecast. Identify risks and opportunities to deliver on annual operating plan.
Innovation/Commercialization
- Develop innovation pipeline (line extensions, renovation, new pack/format) from concept development to in-market execution. Lead cross-functional teams through stage gate and commercialization process. Collaborate with key partners across sales & insights teams to develop compelling sell-in story and materials.
Activation
- Develop and execute creative strategies / big ideas, marketing programs, and corresponding tactics. Work with agency partners to develop tactics consistent with the brand positioning and consumer target.
Team Building
- Provide guidance, mentorship, and support for two direct reports, fostering their professional growth and ensuring alignment with team goals and company values.
Who will you work with...Reporting to the Marketing Director you will manage a team of two
Brand Teams, Beverage
Consumer Experience Teams (Insights, Innovation, Integrated Marketing)
Cross functional teams including Finance, Sales, R&D
What you will bring to the table...Bachelor's Degree
Minimum 5 years experience with heavy emphasis of experience in product/brand marketing
People leadership experience
It would be great if you have... (Nice to Have)MBA strongly preferred
Beverage experience preferred
Experience managing a portfolio of products
Experience with brand turnaround
Compensation and Benefits:The target base salary range for this full-time, salaried position is between$144,200-$207,200
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.