Digital Marketing Manager

Cybex Job Position: Digital Marketing Manager Reports To: VP of Marketing Location: Downtown Boston As a digital marketing manager, you will develop and implement digital marketing strategies, including social media advertising and display ads across variety of channels. In addition, you will be responsible for country specific digital channels including Instagram, Facebook and Tik Tok. As a member of the US marketing team, you will work closely with the Ecomm teams based in US and Munich. The successful candidate should demonstrate strong program results, consumer marketing expertise, business acumen and communication skills. This role works cross-functionally with a wide variety of stakeholders, including product marketing, digital sales, data analytics and external agency partners. The role will sit within our existing Marketing team, who hold a driven aspiration to be the most revered marketing operators in the sector, while working closely with our local and global Ecomm Teams who are driven to grow the brand exponentially in the US. We are looking for someone to bring ideas and passion, as well as having sound technical digital skills to come on this journey with us. Consumer Journey: deeply understand CYBEX’s target audience to develop comprehensive digital journeys that acquire, nurture, and convert consumers. Collaborate with VP of Marketing on go-to-market campaign plans for new products and promotions. Build and Maintain the US ‘Brand’ presence across multiple social media channels. Create upper and mid-funnel campaigns across a diverse media portfolio that includes META, Tik Tok, Pinterest, YouTube, Google Display, and Outdoor Manage marketing spend across a wide variety of digital retail channels including Amazon and National Retailers such as Nordstrom, Bloomingdales, Kohls, Target, Babylist, Pottery Barn Kids, Crate & Barrel and more. Collaborate closely with global performance marketing team to ensure display campaigns and initiatives align with greater strategy. Establish and drive test and learn processes to scale our advertising budgets significantly over the next several years Understand and help drive sophisticated multi-touch analytics and reporting capabilities to measure progress towards LTV, CAC, and ROAS goals Possess understanding of current consumer privacy practices, 1P data Partner with product team, marketing and digital sales teams to optimize direct marketing funnel through A/B testing (copy, creative, behavioral UX, audience segmentation) Work closely with affiliate marketing manager from Global Ecomm Team to support PR team and affiliate marketing efforts Creating, executing and monitoring marketing campaign budgets Manage third party partners responsible for digital media buys, creative optimization and graphic design. Coordinate with global digital marketing team to identify innovative growth strategies Preparing reports on the performance of marketing campaigns Collaborating with Management to improve marketing results The ideal candidate will demonstrate: A commitment to keeping in touch with current trends and innovation within the market place Excellent Adobe Creative Suite Skills Ability to work under pressure and manage various projects Excellent organizational skills: able to prioritize workload according to ever- changing business needs Excellent verbal and written communication skills Good time management skills Experience collaborating with others on digital marketing campaigns Proven ability to establish targets and manage budgets Required Experience: Bachelor’s Degree required Minimum of 4 years of marketing experience Experience within consumer-packaged goods industry or a market agency preferred Proven ability to shape customer acquisition and sales growth through paid and organic marketing strategies. Expertise in SEO, SEM, social media, content marketing, CRM, and emerging growth tools Track record of developing and executing successful performance marketing strategies that drive customer acquisition and ROAS. Strategic thinker capable of developing and executing long-term plans, with hands-on execution ability as needed EEO M/F/D