Amgen
Sr Manager, UPLIZNA Omnichannel Marketing (Rare Disease)
Amgen, Washington, District of Columbia, us, 20022
HOW MIGHT YOU DEFY IMAGINATION?
If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.
Senior Marketing Manager - UPLIZNA
Live
What you will do
Let’s do this. Let’s change the world. UPLIZNA is currently indicated for the treatment of Neuromyelitis Spectrum Disorder (NMOSD) and is in development for other autoimmune diseases, including IgG4-Related Disease (IgG4-RD) and Generalized Myasthenia Gravis (gMG). In this important position, you will play a key role in driving Amgen’s mission by leading omnichannel strategy and tactical executions supporting UPLIZNA across all indications in the U.S.. The Marketing Senior Manager will be a critical leader within the brand team, tasked with driving above indication executions and leading the development and support of the UPLIZNA patient educator function. This role will impart cross-functional leadership, strong teamwork and communication skills, a passion for patients, and a commitment to excellence in carry-through.
Purpose-Driven Campaign: Lead the development and deployment of purpose-driven campaign supporting the UPLIZNA above indication strategy. Collaborate with internal stakeholders to identify and articulate the purpose in a compelling manner. Ensure campaigns align with overall brand strategy and resonate with the target audience.
Drive strategic planning and execution supporting the UPLIZNA patient educator function. Ensure strong partnership and collaboration with patient educator stakeholders to develop appropriate resourcing for UPLIZNA patient community.
Media Activations: Support development of comprehensive media activation strategies. Collaborate with cross-functional teams to ensure seamless development and execution of highly impactful media plans. Stay abreast of industry trends and leverage innovative ways to improve the impact of media activations.
Contribute to the Lead refinement and expansion of robust, data-driven marketing plan to engage and activate consumers at critical moments in patient journey.
Work closely with Communications and Media lead to ensure activations support campaign messaging and are reaching the right consumers across the journey.
Lead day-to-day oversight of agency as well as publisher relationships.
Champion continuous innovation and learning while sharing standard processes across the organization.
Collaborate with key partners including HCP marketing, Corporate Communications, Advocacy, Operational teams, and Business Analytics
Handle the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications.
Run individual budget and give necessary inputs to overall consumer budget management and closely monitor performance, ensuring cost-effective delivery of all programs.
Domestic travel up to 20%.
Win
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborator with these qualifications.
Basic Qualifications:
Doctorate degree and 2 years of Marketing and/or Sales Management experience
OR
Master’s degree and 4 years of Marketing and/or Sales Management experience
OR
Bachelor’s degree and 6 years of Marketing and/or Sales Management experience
OR
Associate’s degree and 10 years of Marketing and/or Sales Management experience
OR
High school diploma / GED and 12 years of Marketing and/or Sales Management experience
Preferred Qualifications:
Critical thinking, leadership, collaboration, and the ability to serve as a true champion for the consumer.
Strong marketing competence with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
Experience developing and driving a wide range of successful consumer directed initiatives across multiple channels such as website, display, video, mobile, CRM, and social.
Demonstrated strength in analytics to translate data into insights and indicated actions.
Experience working with agencies and publishers to develop and produce engaging creative.
Exhibiting passion and empathy to build strong experiences with consumers by understanding their needs and desires.
Strong bias for action and ability to prioritize in a fast-paced environment.
Ability to exercise excellent judgment and live up to the highest ethical standards.
Excellent communication skills and self-awareness of leadership style
Ability to build positive relationships and collaborate effectively in a matrix organization.
Experience marketing directly to consumers, with a preference for regulated products and/or services.
Thrive
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.
Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible
Apply now
for a career that defies imagination
Objects in your future are closer than they appear. Join us.
careers.amgen.com
Application deadline
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.
Senior Marketing Manager - UPLIZNA
Live
What you will do
Let’s do this. Let’s change the world. UPLIZNA is currently indicated for the treatment of Neuromyelitis Spectrum Disorder (NMOSD) and is in development for other autoimmune diseases, including IgG4-Related Disease (IgG4-RD) and Generalized Myasthenia Gravis (gMG). In this important position, you will play a key role in driving Amgen’s mission by leading omnichannel strategy and tactical executions supporting UPLIZNA across all indications in the U.S.. The Marketing Senior Manager will be a critical leader within the brand team, tasked with driving above indication executions and leading the development and support of the UPLIZNA patient educator function. This role will impart cross-functional leadership, strong teamwork and communication skills, a passion for patients, and a commitment to excellence in carry-through.
Purpose-Driven Campaign: Lead the development and deployment of purpose-driven campaign supporting the UPLIZNA above indication strategy. Collaborate with internal stakeholders to identify and articulate the purpose in a compelling manner. Ensure campaigns align with overall brand strategy and resonate with the target audience.
Drive strategic planning and execution supporting the UPLIZNA patient educator function. Ensure strong partnership and collaboration with patient educator stakeholders to develop appropriate resourcing for UPLIZNA patient community.
Media Activations: Support development of comprehensive media activation strategies. Collaborate with cross-functional teams to ensure seamless development and execution of highly impactful media plans. Stay abreast of industry trends and leverage innovative ways to improve the impact of media activations.
Contribute to the Lead refinement and expansion of robust, data-driven marketing plan to engage and activate consumers at critical moments in patient journey.
Work closely with Communications and Media lead to ensure activations support campaign messaging and are reaching the right consumers across the journey.
Lead day-to-day oversight of agency as well as publisher relationships.
Champion continuous innovation and learning while sharing standard processes across the organization.
Collaborate with key partners including HCP marketing, Corporate Communications, Advocacy, Operational teams, and Business Analytics
Handle the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications.
Run individual budget and give necessary inputs to overall consumer budget management and closely monitor performance, ensuring cost-effective delivery of all programs.
Domestic travel up to 20%.
Win
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborator with these qualifications.
Basic Qualifications:
Doctorate degree and 2 years of Marketing and/or Sales Management experience
OR
Master’s degree and 4 years of Marketing and/or Sales Management experience
OR
Bachelor’s degree and 6 years of Marketing and/or Sales Management experience
OR
Associate’s degree and 10 years of Marketing and/or Sales Management experience
OR
High school diploma / GED and 12 years of Marketing and/or Sales Management experience
Preferred Qualifications:
Critical thinking, leadership, collaboration, and the ability to serve as a true champion for the consumer.
Strong marketing competence with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
Experience developing and driving a wide range of successful consumer directed initiatives across multiple channels such as website, display, video, mobile, CRM, and social.
Demonstrated strength in analytics to translate data into insights and indicated actions.
Experience working with agencies and publishers to develop and produce engaging creative.
Exhibiting passion and empathy to build strong experiences with consumers by understanding their needs and desires.
Strong bias for action and ability to prioritize in a fast-paced environment.
Ability to exercise excellent judgment and live up to the highest ethical standards.
Excellent communication skills and self-awareness of leadership style
Ability to build positive relationships and collaborate effectively in a matrix organization.
Experience marketing directly to consumers, with a preference for regulated products and/or services.
Thrive
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.
Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible
Apply now
for a career that defies imagination
Objects in your future are closer than they appear. Join us.
careers.amgen.com
Application deadline
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.