Digital Marketing Coordinator

SUMMARY We are seeking a passionate and driven Digital Marketing Coordinator to join our team. This role will play a pivotal part in developing and executing digital marketing strategies to enhance our online presence, drive engagement, and support overall business goals. The ideal candidate is a creative thinker, data-driven, and adept at managing multiple digital channels effectively. KEY RESPONSIBILITIES Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, PPC, SEO, and display advertising. Content Creation and Management: Develop engaging and high-quality creative assets for digital platforms, including website, social media, blogs, and email newsletters. Ensure content aligns with brand voice, values, and objectives. Social Media Management: Oversee social media accounts, create content calendars, schedule posts, engage with the audience, and analyze social media metrics to enhance performance. SEO and SEM: Collaborate on SEO strategies, keyword research, and implementation. Manage PPC campaigns, monitor performance, and optimize for maximum ROI. Analytics and Reporting: Monitor and analyze digital marketing efforts using various analytics tools. Generate regular reports, provide insights, and recommend strategies for improvement. Collaboration: Coordinate with cross-functional teams such as design, sales, and product development to align digital marketing initiatives with overall business objectives. Stay Updated: Keep up with (and share with your team) digital trends and digital marketing tools and best practices. Implement new technologies and strategies to drive innovation and growth. OTHER DUTIES Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of this employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. TRAVEL Some planned and pre-scheduled overnight travel will be expected. MINIMUM REQUIREMENTS Bachelors degree in Marketing, Communications, or a related field. Starter experience (1-2 years) in digital marketing, with a focus on campaign management, content creation, and social media. Proficiency in digital publishing tools (Canva, Illustrator, Photoshop), and general knowledge of digital marketing tools such as Google Analytics, Semsrush, and social media management platforms. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent written and verbal communication skills. Creative thinking and problem-solving abilities. Ability to multitask and manage projects in a fast-paced environment. Certification in digital marketing is a plus. Applicants must be able to pass a pre-employment drug screen. WHAT WE OFFER Flexible schedule: Monday-Thursday in office, Fridays optional to work remote Competitive Base Salary Annual Bonus Generous Paid Time Off and Holidays Employer-matching 401(k) Program Profit Sharing Program Student Debt Program well contribute up to $10,000 towards your student loans Tuition Assistance Program Employee Stock Purchase Program purchase shares at a 15% discount Comprehensive and progressive Medical/Dental/Vision options And much morehttps://welltower.com/newsroom/careers/ ABOUT WELLTOWER Welltower, anSandP500 company headquartered inToledo,Ohio, is driving the transformation of health care infrastructure. The Company invests with leading seniors housing operators, post-acute providers and health systems to fund the real estate and infrastructure needed to scale innovative care delivery models and improve peopl 's wellness and overall health care experience.Welltower, a real estate investment trust ("REIT"), owns interests in properties concentrated in major, high-growth markets inthe United States,Canadaand theUnited Kingdom, consisting of seniors housing, post-acute communities and outpatient medical properties. More information is available atwww.welltower.com Welltower is committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. EOE/AA. Minority/Female/Sexual Orientation/Gender Identity/Disability/Vet Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c) Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity