Tapestry, Inc.
VP, NA Marketing, Kate Spade
Tapestry, Inc., New York, New York, us, 10261
VP, NA Marketing, Kate SpadeKate Spade, New York, NY, USSince its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit
Our People
page to learn more about Tapestry's commitment to equity, inclusion, and diversity.Primary Purpose:The Vice President, North America (NA) Marketing will help create and execute Kate Spade NA retail, outlet and wholesale strategic marketing initiatives in support of the global marketing strategy and with a key focus on consumers. They must put strong focus on preparing the organization for the future from a marketing perspective, helping build a consumer-centric, digital first NA Marketing team. They will build innovative marketing and consumer strategies that elevate brand positioning, communications strategies, and personalization across all touch points – ultimately driving customer acquisition, retention and engagement.As a senior member of the Marketing and North America leadership teams, the VP will be responsible for developing the strategic direction of the Marketing function and supporting the overall growth strategy for Kate Spade NA. They will help elevate the brand and drive customer engagement. This person will play a crucial role in driving a consistent brand proposition, defining the marketing strategy for the future and making sure the organization is digitally ready for the next phase of growth, with a strong focus on a consumer-centric approach. They will contribute thought leadership to the organization, demonstrating a strong sense of brand, product, and unwavering customer focus – fostering a progressive spirit of innovation in the team.This position requires building critical partnerships with Kate Spade Global Marketing, NA E-Commerce, Global Customer Experience, Visual Experience, Channel (Retail, Outlet and Wholesale) Leadership and the Tapestry Digital Center of Excellence. Close collaboration, alignment and communication with international marketing peers will also be expected.The successful individual will possess:The ideal candidate is a proven innovator in marketing with an ability to strategize and execute compelling brand marketing initiatives. They must have a deep understanding of customer profile and segmentation, and the ability to develop brand elevating contact strategy/marketing programs that focus investment against high-impact segments and acquisition.This leader has had experience setting and implementing marketing strategies that incorporate a holistic, cross-channel (Retail, Outlet, Wholesale) marketing view across all touch points with an ability to leverage customer insight and business intelligence to drive results in a brand enhancing way and empirically measure effectiveness.The role requires demonstrated strategy development, leadership, ability to establish positive relationships, influencing, strong analytical skills, and communication skills, along with a passion for results.Experience Profile:15+ years in marketing roles, preferably with lifestyle brandsStrong leadership experience managing a broad range of teamsExperience with the range of marketing/media vehicles, including digital and social media, event marketing, and CRM programs including direct mail and emailEvent and experiential marketing background, with oversight or close partnership with PR and Brand events teamsExceptional quantitative skills and a track record of driving and measuring results across channelsProven ability to assess talent, build talent capabilities, and coach/mentor and motivate/inspire a high-performing teamExposure to a global brand and matrixed environmentCharacter and Personal Attributes:Adept at building and nurturing relationships at multiple levels across the organizationProactive in identifying and chasing growth opportunitiesTrend focused and culturally curiousComfortable with ambiguityAction oriented, scrappy self-starter with an obsessive attention to detailBelieves in risk-taking and testing ideas, iterating & learning – both from successes and failuresTakes ownership and drives accountability across the organizationPassionate about customer experienceKate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.Americans with Disabilities Act (ADA)Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.comBASE PAY RANGE
$270,000.00
TO
$300,000.00
Annually
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Our People
page to learn more about Tapestry's commitment to equity, inclusion, and diversity.Primary Purpose:The Vice President, North America (NA) Marketing will help create and execute Kate Spade NA retail, outlet and wholesale strategic marketing initiatives in support of the global marketing strategy and with a key focus on consumers. They must put strong focus on preparing the organization for the future from a marketing perspective, helping build a consumer-centric, digital first NA Marketing team. They will build innovative marketing and consumer strategies that elevate brand positioning, communications strategies, and personalization across all touch points – ultimately driving customer acquisition, retention and engagement.As a senior member of the Marketing and North America leadership teams, the VP will be responsible for developing the strategic direction of the Marketing function and supporting the overall growth strategy for Kate Spade NA. They will help elevate the brand and drive customer engagement. This person will play a crucial role in driving a consistent brand proposition, defining the marketing strategy for the future and making sure the organization is digitally ready for the next phase of growth, with a strong focus on a consumer-centric approach. They will contribute thought leadership to the organization, demonstrating a strong sense of brand, product, and unwavering customer focus – fostering a progressive spirit of innovation in the team.This position requires building critical partnerships with Kate Spade Global Marketing, NA E-Commerce, Global Customer Experience, Visual Experience, Channel (Retail, Outlet and Wholesale) Leadership and the Tapestry Digital Center of Excellence. Close collaboration, alignment and communication with international marketing peers will also be expected.The successful individual will possess:The ideal candidate is a proven innovator in marketing with an ability to strategize and execute compelling brand marketing initiatives. They must have a deep understanding of customer profile and segmentation, and the ability to develop brand elevating contact strategy/marketing programs that focus investment against high-impact segments and acquisition.This leader has had experience setting and implementing marketing strategies that incorporate a holistic, cross-channel (Retail, Outlet, Wholesale) marketing view across all touch points with an ability to leverage customer insight and business intelligence to drive results in a brand enhancing way and empirically measure effectiveness.The role requires demonstrated strategy development, leadership, ability to establish positive relationships, influencing, strong analytical skills, and communication skills, along with a passion for results.Experience Profile:15+ years in marketing roles, preferably with lifestyle brandsStrong leadership experience managing a broad range of teamsExperience with the range of marketing/media vehicles, including digital and social media, event marketing, and CRM programs including direct mail and emailEvent and experiential marketing background, with oversight or close partnership with PR and Brand events teamsExceptional quantitative skills and a track record of driving and measuring results across channelsProven ability to assess talent, build talent capabilities, and coach/mentor and motivate/inspire a high-performing teamExposure to a global brand and matrixed environmentCharacter and Personal Attributes:Adept at building and nurturing relationships at multiple levels across the organizationProactive in identifying and chasing growth opportunitiesTrend focused and culturally curiousComfortable with ambiguityAction oriented, scrappy self-starter with an obsessive attention to detailBelieves in risk-taking and testing ideas, iterating & learning – both from successes and failuresTakes ownership and drives accountability across the organizationPassionate about customer experienceKate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.Americans with Disabilities Act (ADA)Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.comBASE PAY RANGE
$270,000.00
TO
$300,000.00
Annually
#J-18808-Ljbffr