Dentsu Aegis Network Ltd.
Senior Director, CX Strategy
Dentsu Aegis Network Ltd., New York, New York, us, 10261
Senior Director, Relationship Marketing Strategist
Job Description:Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.As Senior Director, Customer Strategy you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.In this role you will be a key member of our client account team and will ensure that the programs we execute are based on a deep understanding of our client’s business and strategic objectives. You’ll appreciate the importance of strong relationships and become a trusted advisor to the client and Merkle account team. You will be a person who thrives in both analytic as well as creative thinking and will be nimble in solving for client problems.At Merkle, “Strategy” means a key idea that is informed, executable and provides results. As a Senior Director in the Customer Strategy team you will demonstrate experience in planning across media and channels, development and management of campaigns that generate measurable ROI.To be successful in this role you’ll have a strong passion for problem-solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship.Lead the building, development, and delivery of strategic omni-channel marketing plans.Act as a subject matter expert and be able to translate new technology - particularly in the areas of digital marketing and CRM - into new marketing ideas for the client.Show a strong understanding of differences in marketing to customers in different verticals and environments.Develop trusted, long-term relationships with key client contacts and executives.Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans.Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.Qualifications:Bachelor’s Degree required.8-12 years’ experience in data driven marketing – specifically CRM, email, online/offline media and 3-5+ years working in an agency.Proven experience in developing solutions to support the sale of new services to clients.Hands-on skills using data and research to drive decisions – proficiency in Excel and research tools a plus.Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint is a must.Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.Superior multi-tasking, networking, time management and inter-personal skills.Self-starter high intellectual curiosity, drive, determination, and persuasion skills.Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude.20-50% travel required.Additional Information:Work remotely from home or from one of our many offices within the continental US.Flexible Vacation Policy.Generous Medical, Dental and Vision Coverage.401k with company match.19 paid holidays.Career development and learning opportunities.Inclusive work culture and focus on DEI.The anticipated base salary range for this position is $136,000-$219,650. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.Location:
USA - Remote - New YorkBrand:
MerkleTime Type:
Full timeContract Type:
Permanent
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Job Description:Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.As Senior Director, Customer Strategy you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.In this role you will be a key member of our client account team and will ensure that the programs we execute are based on a deep understanding of our client’s business and strategic objectives. You’ll appreciate the importance of strong relationships and become a trusted advisor to the client and Merkle account team. You will be a person who thrives in both analytic as well as creative thinking and will be nimble in solving for client problems.At Merkle, “Strategy” means a key idea that is informed, executable and provides results. As a Senior Director in the Customer Strategy team you will demonstrate experience in planning across media and channels, development and management of campaigns that generate measurable ROI.To be successful in this role you’ll have a strong passion for problem-solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship.Lead the building, development, and delivery of strategic omni-channel marketing plans.Act as a subject matter expert and be able to translate new technology - particularly in the areas of digital marketing and CRM - into new marketing ideas for the client.Show a strong understanding of differences in marketing to customers in different verticals and environments.Develop trusted, long-term relationships with key client contacts and executives.Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans.Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.Qualifications:Bachelor’s Degree required.8-12 years’ experience in data driven marketing – specifically CRM, email, online/offline media and 3-5+ years working in an agency.Proven experience in developing solutions to support the sale of new services to clients.Hands-on skills using data and research to drive decisions – proficiency in Excel and research tools a plus.Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint is a must.Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.Superior multi-tasking, networking, time management and inter-personal skills.Self-starter high intellectual curiosity, drive, determination, and persuasion skills.Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude.20-50% travel required.Additional Information:Work remotely from home or from one of our many offices within the continental US.Flexible Vacation Policy.Generous Medical, Dental and Vision Coverage.401k with company match.19 paid holidays.Career development and learning opportunities.Inclusive work culture and focus on DEI.The anticipated base salary range for this position is $136,000-$219,650. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.Location:
USA - Remote - New YorkBrand:
MerkleTime Type:
Full timeContract Type:
Permanent
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