Senior Media Specialist

Job SummaryThis position's primary responsibility will be to support API's digital and paid media marketing efforts. The ideal candidate will be a creative, multidisciplined and self-motivating marketer with experience ensuring messaging consistency, benchmarking ad performance, managing content calendars, and driving the day-to-day maintenance on digital paid campaigns. The position will also support API's integrated communications and advocacy efforts such as list building, rapid response, internal communications, market research, and social media optimizations.Duties/ResponsibilitiesExecute day-to-day marketing campaigns, including drafting and reviewing content, updating ad plans and trackers, supporting vendors and partners in upholding API standards, and keeping a pulse on ad performance trendsProvide optimization and messaging recommendations to the digital and issues teams based on ad performance trendsSupport integrated campaigns as liaison to departments outside of CommunicationsHelp track growth benchmarks and KPIs; and create analytics and insights reports on editorial content and audience growthEnsure that best practices are applied to achieve standards of quality, efficiency and overall alignment of content, targeting and KPIsSupport outside vendors in the creation and production of assetsPropose new ideas and concepts to improve campaignsSupport budget managementSupport contract managementServe as primary liaison with mobilization departmentSupport in the production of all campaign video ads, including on-set direction and recommendationExecute and optimize the internal review process among Legal and Policy departments for all paid media contentProvide support for Media Room usage, including assisting with lighting/sound/and technical support.Manage all paid media campaigns and projects, ensuring necessary approvals are secured and deadlines are metKey RelationshipsStrong cross-divisional relationships at all levels of the organizationQualificationsRequires 3-5 years of experience in a similar role and subject matter expertiseBachelor's degree in relevant area, or other related field equivalent work experienceExperience supporting digital, social marketing campaigns with trade associations, government, industry or other related experienceStrong marketing, analytical and research skills, work ethic, independence, problem solving ability, and overall positive attitudeAbility to prioritize (and juggle) projects in a fast-paced environmentStrong computer knowledge and skills, including in-depth knowledge and proficiency with the Microsoft Office Suite (Word, Excel, Access, and PowerPoint) and other relevant softwareWorking knowledge and proficiency with digital and social marketing tools and platforms such as Facebook, Twitter, LinkedIn, Salesforce, KnowWho, etc.High attention to detailPassionate, curious self-starter who pursues thorough data analysis to spot new content-related and business opportunitiesExcellent verbal and written communications skillsPossess working knowledge of Adobe Premiere Pro and other Adobe Creative Cloud SoftwarePhysical RequirementsAble to remain in a stationary position working on a computerMove about the office to access office machinery, meeting rooms, etc.Operate a computer and other office machinery such as printers and copy machinesTransport items and equipment up to 25 lbs. on occasionTravel RequirementsUp to 25%This job outline describes the typical accountabilities and requirements of the position and should not be construed as an all-encompassing description of every duty performed by or expected of the incumbent.

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