Cotton & Company
Marketing Manager, Salesforce
Cotton & Company, Alexandria, Virginia, us, 22350
Salesforce Marketing Manager - Remote
About Sikich: Sikich's national technology consultancy helps companies across industries -including health care, finance, manufacturing, distribution and professional services -improve productivity and performance with innovative digital strategies and technology solutions. Sikich is a leader in cloud and emerging technologies, and has one of the deepest, most diverse solution portfolios in the middle market. Sikich is a premier Microsoft, NetSuite and Salesforce partner.Sikich is seeking a Marketing Manager for our Salesforce practice. This position's priority is to drive demand for the practice and create opportunities from Salesforce. The Marketing Manager will help leadership position Sikich as a go-to partner for Salesforce in select industries with the goal of securing joint opportunities.Qualifications
5 years of relevant work experience in technology services, preferably with marketing Salesforce Products or ServicesPrevious Marketing experience for a Salesforce Partner a strong plusBachelor's Degree in marketing or related field (or equivalent experience)Extensive experience in the development of multi-touch campaigns and execution of email marketing, digital advertising, content creation, SEM, sales enablement and Account Based Marketing with proven resultsExperience with Marketing Automation platforms such as MarketoResponsibilities
Create, manage and implement impactful marketing and sales enablement programs to increase visibility and drive new business opportunities.Determine and execute appropriate cross-media marketing mix based on target audience, anticipated reach, required tracking and follow-up.Develop and execute demand generation strategies including content creation through multiple stages of client acquisition (new prospect, stalled in the sales funnel, etc.)Manage multiple marketing programs simultaneously and on tight deadlines.Collaborate with Digital Marketing team for PPC campaigns, digital ads, landing pages and website content as needed.Write campaign content, including email, and landing page copy, build email templates and modify existing templates that drive audience engagement.Develop and implement marketing strategies to drive awareness and sales growth through the Salesforce ecosystem.Create nurture programs while employing best practices using marketing automation.Use analytics tools to track and measure the effectiveness of marketing programs.Analyze data and key performance indicators (KPIs) to identify areas for improvement and make data-driven decisions.Plan and carry out events to support marketing plans and goals - both virtual and live.Execute Account Based Marketing programs for both prospects and existing clients to increase revenue and sales pipeline.Deliver campaign reporting, measure effectiveness, and pipeline contribution.Benefits
Expansive benefit offerings, ranging from wellness programs to flexible time off policy.Flexible time off policy encourages every full-time employee to take off at least four weeks for personal, vacation or sick leave.Health, dental, vision, life and accident/death/disability insurance options.HSA employer contribution.9 paid holidays annually.12 weeks of paid parental leave for the birth of your child or the placement of an adopted child within your home.3 weeks of paid paternity leave for fathers for the birth of their child.401(k) with employer contributions.Tuition Reimbursement.Employee referral bonus program.FORCE - community volunteer program (each employee may use up to 4 hours of paid time annually to volunteer).
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About Sikich: Sikich's national technology consultancy helps companies across industries -including health care, finance, manufacturing, distribution and professional services -improve productivity and performance with innovative digital strategies and technology solutions. Sikich is a leader in cloud and emerging technologies, and has one of the deepest, most diverse solution portfolios in the middle market. Sikich is a premier Microsoft, NetSuite and Salesforce partner.Sikich is seeking a Marketing Manager for our Salesforce practice. This position's priority is to drive demand for the practice and create opportunities from Salesforce. The Marketing Manager will help leadership position Sikich as a go-to partner for Salesforce in select industries with the goal of securing joint opportunities.Qualifications
5 years of relevant work experience in technology services, preferably with marketing Salesforce Products or ServicesPrevious Marketing experience for a Salesforce Partner a strong plusBachelor's Degree in marketing or related field (or equivalent experience)Extensive experience in the development of multi-touch campaigns and execution of email marketing, digital advertising, content creation, SEM, sales enablement and Account Based Marketing with proven resultsExperience with Marketing Automation platforms such as MarketoResponsibilities
Create, manage and implement impactful marketing and sales enablement programs to increase visibility and drive new business opportunities.Determine and execute appropriate cross-media marketing mix based on target audience, anticipated reach, required tracking and follow-up.Develop and execute demand generation strategies including content creation through multiple stages of client acquisition (new prospect, stalled in the sales funnel, etc.)Manage multiple marketing programs simultaneously and on tight deadlines.Collaborate with Digital Marketing team for PPC campaigns, digital ads, landing pages and website content as needed.Write campaign content, including email, and landing page copy, build email templates and modify existing templates that drive audience engagement.Develop and implement marketing strategies to drive awareness and sales growth through the Salesforce ecosystem.Create nurture programs while employing best practices using marketing automation.Use analytics tools to track and measure the effectiveness of marketing programs.Analyze data and key performance indicators (KPIs) to identify areas for improvement and make data-driven decisions.Plan and carry out events to support marketing plans and goals - both virtual and live.Execute Account Based Marketing programs for both prospects and existing clients to increase revenue and sales pipeline.Deliver campaign reporting, measure effectiveness, and pipeline contribution.Benefits
Expansive benefit offerings, ranging from wellness programs to flexible time off policy.Flexible time off policy encourages every full-time employee to take off at least four weeks for personal, vacation or sick leave.Health, dental, vision, life and accident/death/disability insurance options.HSA employer contribution.9 paid holidays annually.12 weeks of paid parental leave for the birth of your child or the placement of an adopted child within your home.3 weeks of paid paternity leave for fathers for the birth of their child.401(k) with employer contributions.Tuition Reimbursement.Employee referral bonus program.FORCE - community volunteer program (each employee may use up to 4 hours of paid time annually to volunteer).
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