Targetbase
Copywriter
Targetbase, Irving, Texas, United States, 75084
JOB SCOPE &
PURPOSE
The Copywriter creates communication solutions by developing concepts and copy treatments with an art director partner that are on strategy and motivate desired consumer behavior.
MAIN
RESPONSIBILITIES
Regularly attends and participates in kickoffs, team meetings, and client presentationsCollaborates fully with art director and print/digital production to develop solid conceptual ideas and formats that implement strategy and direction from the briefMeets with the group creative director, along with art director, to discuss concepts and creative strategy, ensuring that they deliver against the objectivesWorks with the library, researchers, or interview subjects as the project demandsSynthesizes key project information and applies the resulting knowledge in developing effective and imaginative copy concepts that support the project's objectivesPresents layouts of concepts to Client Service team and then to client for discussion and approval, compellingly and with an authoritative mannerSupports creative concepts by providing verbal and written rationales as requestedExecutes creative in multiple mediums by writing innovative copy using vivid language and examples appropriate to the client's needsWrites economically, including a complete, benefit-oriented selling message without extraneous embellishmentsExamines copy consistently throughout a project to ensure it is cohesive, including proofing mechanicals and proofsOrganizes personal work time effectively and work with project manager, ensuring all team members have the necessary time to review copy decks and proofsContributes to building a positive agency culture, building positive working relationships with internal team, other departments, and clientsUtilizes excellent writing and conceptual abilities to consistently develop and execute strategically sound and portfolio-worthy workShows grasp of subject matter and technical proficiency in copyEnsures deliverables integrate with all other tactics within a campaignKeeps group creative director, Creative teammates, and project manager up to date on project statusWorks with Client Service, Technology, and/or SBA to develop and execute accurate solutions for the respective clientDevelops and exhibits strong presentation and negotiation skillsMay work directly with client (in conjunction with internal team)PERFORMANCE
EXPECTATIONSQuality and overall impact of deliverables: Strives to achieve executional excellence. Ensures high-quality deliverables by following established processes. Thorough and comprehensive review of all work through every phase of the project. Copy and content changes/errors/omissions are clearly and effectively communicated. Ensures brand consistency.Team and/or client feedback and satisfaction: Builds strong relationships with internal team. Contributes consistently by delivering work that meets the needs of the project. Receives unsolicited, positive feedback from team.Commitment to vision and guiding principles of agency and competency: Number one focus is on quality and ensuring that quality is achieved at every stage of the projectOrganizational and/or technical knowledge: Has appropriate knowledge of his/her core competency and Targetbase's integrated service offerings. Maintains proficiency in copywriting and editing techniques.
REQUIRED
SKILLS
EXPERIENCE & EDUCATION
1-2 years of agency experience in copywritingOther writing experience is an assetBachelor's Degree in English, Journalism, or Marketing Communications or diploma from copywriting program is an assetKNOWLEDGE & ABILITY
Proven ability to work in a team environmentProficient in the Microsoft Office SuiteCommand of both literate and colloquial EnglishDemonstrated ability to rationalize, judge, and organize ideasWell organized and able to multitaskSolid brainstorming acumen and able to lead ideationWe work a hybrid schedule. 3 days in office and 2 days working from home. Candidates must local to the DFW area and willing to be onsite in the office 3 days a week.
PURPOSE
The Copywriter creates communication solutions by developing concepts and copy treatments with an art director partner that are on strategy and motivate desired consumer behavior.
MAIN
RESPONSIBILITIES
Regularly attends and participates in kickoffs, team meetings, and client presentationsCollaborates fully with art director and print/digital production to develop solid conceptual ideas and formats that implement strategy and direction from the briefMeets with the group creative director, along with art director, to discuss concepts and creative strategy, ensuring that they deliver against the objectivesWorks with the library, researchers, or interview subjects as the project demandsSynthesizes key project information and applies the resulting knowledge in developing effective and imaginative copy concepts that support the project's objectivesPresents layouts of concepts to Client Service team and then to client for discussion and approval, compellingly and with an authoritative mannerSupports creative concepts by providing verbal and written rationales as requestedExecutes creative in multiple mediums by writing innovative copy using vivid language and examples appropriate to the client's needsWrites economically, including a complete, benefit-oriented selling message without extraneous embellishmentsExamines copy consistently throughout a project to ensure it is cohesive, including proofing mechanicals and proofsOrganizes personal work time effectively and work with project manager, ensuring all team members have the necessary time to review copy decks and proofsContributes to building a positive agency culture, building positive working relationships with internal team, other departments, and clientsUtilizes excellent writing and conceptual abilities to consistently develop and execute strategically sound and portfolio-worthy workShows grasp of subject matter and technical proficiency in copyEnsures deliverables integrate with all other tactics within a campaignKeeps group creative director, Creative teammates, and project manager up to date on project statusWorks with Client Service, Technology, and/or SBA to develop and execute accurate solutions for the respective clientDevelops and exhibits strong presentation and negotiation skillsMay work directly with client (in conjunction with internal team)PERFORMANCE
EXPECTATIONSQuality and overall impact of deliverables: Strives to achieve executional excellence. Ensures high-quality deliverables by following established processes. Thorough and comprehensive review of all work through every phase of the project. Copy and content changes/errors/omissions are clearly and effectively communicated. Ensures brand consistency.Team and/or client feedback and satisfaction: Builds strong relationships with internal team. Contributes consistently by delivering work that meets the needs of the project. Receives unsolicited, positive feedback from team.Commitment to vision and guiding principles of agency and competency: Number one focus is on quality and ensuring that quality is achieved at every stage of the projectOrganizational and/or technical knowledge: Has appropriate knowledge of his/her core competency and Targetbase's integrated service offerings. Maintains proficiency in copywriting and editing techniques.
REQUIRED
SKILLS
EXPERIENCE & EDUCATION
1-2 years of agency experience in copywritingOther writing experience is an assetBachelor's Degree in English, Journalism, or Marketing Communications or diploma from copywriting program is an assetKNOWLEDGE & ABILITY
Proven ability to work in a team environmentProficient in the Microsoft Office SuiteCommand of both literate and colloquial EnglishDemonstrated ability to rationalize, judge, and organize ideasWell organized and able to multitaskSolid brainstorming acumen and able to lead ideationWe work a hybrid schedule. 3 days in office and 2 days working from home. Candidates must local to the DFW area and willing to be onsite in the office 3 days a week.