Sanofi
Associate Director, Consumer Marketing – US Rare Hematology
Sanofi, Cambridge, Massachusetts, us, 02140
Associate Director, Consumer Marketing – US Rare Hematology
Job Title:
Associate Director of Consumer Marketing – Rare Hematology Location:
Cambridge, MA About the Job This role will drive consumer digital marketing efforts with the primary focus on rilzabrutinib. Rilzabrutinib is an innovative BTK inhibitor and a ‘pipeline in a pill’ with its anticipated first launch in Immune Thrombocytopenia (ITP), an autoimmune rare blood disorder. This individual will partner with multiple cross-functional teams and agencies to drive the creation and ongoing optimization of digital campaigns, aligning digital plans and strategies with brand objectives, goals, and budgets. This individual will also manage the execution and implementation of digital marketing tactics inclusive of personalization and audience-driven segmentation. Depending on need, this person may also collaborate on HCP digital efforts with the HCP marketing team. This position is based in Cambridge, MA and will report into the consumer marketing lead for rare hematology. Main Responsibilities: Familiarity with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to support the execution of digital engagement activities to drive desired behavior change. Possess an understanding of the multiple channels to reach consumers including how channels can be effectively integrated to deliver cross-channel customer journeys. Constant focus on enabling the best customer experience in every interaction. Familiar with actionable digital measurement plans, selecting KPIs and setting goals, targets and measurement milestones that directly relate to business objectives. Increase key performance metrics to attract and move audiences with content, including organic prospect traffic, time on page, click-through rates, subscribers, form fills, and registrations. Active pursuit of data & insight-based steering of digital investments; Shares insights and shape recommendations based on behavioral and performance data to assess campaign lift and ROI. This could apply across consumer and HCP customer types. Act as the key point person for high-profile Sanofi digital initiatives (e.g. Digital Accelerator) & pilots. Ability to adapt to the ever-changing digital landscape to identify areas of opportunity delivering the most impact for the brand. Works well in a highly matrixed environment to successfully partner with cross-functional teams, and agency partners. Self-starter, proactive in nature with strong communication and presentation skills. About You Bachelor’s degree and 5+ years’ experience in the pharmaceutical or biopharmaceutical industries. Brand/Digital marketing
and customer experience planning. Strategic digital planning and execution. Building cross functional consensus. In-depth understanding of digital marketing channels
and the key benefits that each achieve at driving enhanced customer relationships. Strong understanding of digital marketing trends and innovations. Strong understanding of how to interpret digital marketing insights and provide optimization recommendations based on insights. Agency management. Regulatory review experience. Identifies and solves digital marketing challenges proactively. Demonstrates solution-oriented approach and proficient problem-solving skills. Why Choose Us? Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
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Job Title:
Associate Director of Consumer Marketing – Rare Hematology Location:
Cambridge, MA About the Job This role will drive consumer digital marketing efforts with the primary focus on rilzabrutinib. Rilzabrutinib is an innovative BTK inhibitor and a ‘pipeline in a pill’ with its anticipated first launch in Immune Thrombocytopenia (ITP), an autoimmune rare blood disorder. This individual will partner with multiple cross-functional teams and agencies to drive the creation and ongoing optimization of digital campaigns, aligning digital plans and strategies with brand objectives, goals, and budgets. This individual will also manage the execution and implementation of digital marketing tactics inclusive of personalization and audience-driven segmentation. Depending on need, this person may also collaborate on HCP digital efforts with the HCP marketing team. This position is based in Cambridge, MA and will report into the consumer marketing lead for rare hematology. Main Responsibilities: Familiarity with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to support the execution of digital engagement activities to drive desired behavior change. Possess an understanding of the multiple channels to reach consumers including how channels can be effectively integrated to deliver cross-channel customer journeys. Constant focus on enabling the best customer experience in every interaction. Familiar with actionable digital measurement plans, selecting KPIs and setting goals, targets and measurement milestones that directly relate to business objectives. Increase key performance metrics to attract and move audiences with content, including organic prospect traffic, time on page, click-through rates, subscribers, form fills, and registrations. Active pursuit of data & insight-based steering of digital investments; Shares insights and shape recommendations based on behavioral and performance data to assess campaign lift and ROI. This could apply across consumer and HCP customer types. Act as the key point person for high-profile Sanofi digital initiatives (e.g. Digital Accelerator) & pilots. Ability to adapt to the ever-changing digital landscape to identify areas of opportunity delivering the most impact for the brand. Works well in a highly matrixed environment to successfully partner with cross-functional teams, and agency partners. Self-starter, proactive in nature with strong communication and presentation skills. About You Bachelor’s degree and 5+ years’ experience in the pharmaceutical or biopharmaceutical industries. Brand/Digital marketing
and customer experience planning. Strategic digital planning and execution. Building cross functional consensus. In-depth understanding of digital marketing channels
and the key benefits that each achieve at driving enhanced customer relationships. Strong understanding of digital marketing trends and innovations. Strong understanding of how to interpret digital marketing insights and provide optimization recommendations based on insights. Agency management. Regulatory review experience. Identifies and solves digital marketing challenges proactively. Demonstrates solution-oriented approach and proficient problem-solving skills. Why Choose Us? Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
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