Shutterstock, Inc.
Director, Content Growth
Shutterstock, Inc., New York, New York, us, 10261
Position:
Director Content Growth, Business Solutions Division Reporting to:
Senior Director of Marketing, Business Solutions Division About the Opportunity: We are seeking an innovative Director of Content Growth to lead the marketing strategy for the Content Business within our Business Solutions Division. This role will focus on creating and implementing a growth-oriented marketing strategy, with an emphasis on lead generation, customer acquisition, and retention across multiple customer segments. Working closely with the Revenue Lead for the Content Business and cross-functional teams, including Customer Advocacy, Product Management, and Marketing Operations, this role will play a pivotal part in driving growth and ensuring the effective execution of targeted marketing initiatives. This position requires a strategic thinker with a deep understanding of market dynamics and customer needs, as well as experience in B2B content and digital solutions. The ideal candidate will be comfortable developing high-impact strategies, identifying market opportunities, and working cross-functionally to bring those strategies to life. The Day to Day: Strategic Marketing Development:
Define and drive the overarching marketing strategy for the Content Business Unit, focusing on demand generation, customer growth, and retention across diverse market segments.
Market & Customer Analysis:
Identify opportunities for expansion and growth within the content market by analyzing industry trends, customer needs, and competitive landscapes.
Lead Generation & Growth Initiatives:
Develop and prioritize lead generation, nurturing, and retention strategies, working in close partnership with the Revenue Lead to align marketing goals with revenue objectives.
Cross-Functional Collaboration:
Partner closely with the Marketing Operations, Customer Advocacy, and Events teams, as well as the Senior Director of Marketing and VP of Customer & Market Growth, to ensure effective execution and alignment of marketing activities with divisional goals.
Campaign Planning & Coordination:
Oversee the planning and execution of targeted marketing campaigns that support customer acquisition and engagement goals for the Content Business Unit.
Performance & Optimization:
Use data analytics to measure and optimize campaign performance, leveraging insights to continuously improve and adapt strategies to meet evolving business needs.
Stakeholder Communication:
Act as the primary marketing representative for the Content Business Unit, providing regular updates and insights to senior leadership and cross-functional partners on performance, opportunities, and strategic direction.
What You'll Bring to the Role: Experience:
7-12 years in B2B marketing with a focus on content, technology, or digital media solutions, including experience in lead generation, customer acquisition, and lifecycle management.
Strategic Vision:
Proven experience in developing and executing comprehensive and effective marketing strategies that drive business growth and customer retention.
Analytical Skills:
Proficiency in marketing analytics tools (e.g., Google Analytics, CRM, and marketing automation systems) and a data-driven approach to campaign optimization.
Collaborative Leadership:
Exceptional communication and presentation skills with a track record of successful cross-functional collaboration, particularly with revenue, product, and customer advocacy teams.
Market Insight:
Strong understanding of market dynamics, customer needs, and competitive positioning within the content solutions industry.
Education:
Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
Why Join Us? This is an exciting opportunity for a seasoned marketing leader to make a significant impact on the growth and success of our Content Business Unit. You'll play a vital role in shaping and executing our marketing strategy, collaborating with top talent across the organization, and driving measurable results that fuel our mission and expand our market reach. Why Shutterstock: You have a direct impact on the success of the company. Your team's work matters and is essential to the evolution of our core business!
Executive leadership cares personally. They prioritize growth and planning your career path with your goals and passions in mind.
Flexibility to work between home and office with everything you need to be successful in both.
A generous and competitive benefits package.
Shutterstock Values: We are one team collectively focused on creating an unrivaled experience for our Customers and Contributors. Our Values represent the mindset of the employee who will thrive at Shutterstock. If you are passionate about what you do, and want to become part of a cutting-edge technology company building industry-leading products, please apply. Shutterstock is an Equal Opportunity Employer.
Suitably qualified and eligible candidates are encouraged to apply regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
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Director Content Growth, Business Solutions Division Reporting to:
Senior Director of Marketing, Business Solutions Division About the Opportunity: We are seeking an innovative Director of Content Growth to lead the marketing strategy for the Content Business within our Business Solutions Division. This role will focus on creating and implementing a growth-oriented marketing strategy, with an emphasis on lead generation, customer acquisition, and retention across multiple customer segments. Working closely with the Revenue Lead for the Content Business and cross-functional teams, including Customer Advocacy, Product Management, and Marketing Operations, this role will play a pivotal part in driving growth and ensuring the effective execution of targeted marketing initiatives. This position requires a strategic thinker with a deep understanding of market dynamics and customer needs, as well as experience in B2B content and digital solutions. The ideal candidate will be comfortable developing high-impact strategies, identifying market opportunities, and working cross-functionally to bring those strategies to life. The Day to Day: Strategic Marketing Development:
Define and drive the overarching marketing strategy for the Content Business Unit, focusing on demand generation, customer growth, and retention across diverse market segments.
Market & Customer Analysis:
Identify opportunities for expansion and growth within the content market by analyzing industry trends, customer needs, and competitive landscapes.
Lead Generation & Growth Initiatives:
Develop and prioritize lead generation, nurturing, and retention strategies, working in close partnership with the Revenue Lead to align marketing goals with revenue objectives.
Cross-Functional Collaboration:
Partner closely with the Marketing Operations, Customer Advocacy, and Events teams, as well as the Senior Director of Marketing and VP of Customer & Market Growth, to ensure effective execution and alignment of marketing activities with divisional goals.
Campaign Planning & Coordination:
Oversee the planning and execution of targeted marketing campaigns that support customer acquisition and engagement goals for the Content Business Unit.
Performance & Optimization:
Use data analytics to measure and optimize campaign performance, leveraging insights to continuously improve and adapt strategies to meet evolving business needs.
Stakeholder Communication:
Act as the primary marketing representative for the Content Business Unit, providing regular updates and insights to senior leadership and cross-functional partners on performance, opportunities, and strategic direction.
What You'll Bring to the Role: Experience:
7-12 years in B2B marketing with a focus on content, technology, or digital media solutions, including experience in lead generation, customer acquisition, and lifecycle management.
Strategic Vision:
Proven experience in developing and executing comprehensive and effective marketing strategies that drive business growth and customer retention.
Analytical Skills:
Proficiency in marketing analytics tools (e.g., Google Analytics, CRM, and marketing automation systems) and a data-driven approach to campaign optimization.
Collaborative Leadership:
Exceptional communication and presentation skills with a track record of successful cross-functional collaboration, particularly with revenue, product, and customer advocacy teams.
Market Insight:
Strong understanding of market dynamics, customer needs, and competitive positioning within the content solutions industry.
Education:
Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
Why Join Us? This is an exciting opportunity for a seasoned marketing leader to make a significant impact on the growth and success of our Content Business Unit. You'll play a vital role in shaping and executing our marketing strategy, collaborating with top talent across the organization, and driving measurable results that fuel our mission and expand our market reach. Why Shutterstock: You have a direct impact on the success of the company. Your team's work matters and is essential to the evolution of our core business!
Executive leadership cares personally. They prioritize growth and planning your career path with your goals and passions in mind.
Flexibility to work between home and office with everything you need to be successful in both.
A generous and competitive benefits package.
Shutterstock Values: We are one team collectively focused on creating an unrivaled experience for our Customers and Contributors. Our Values represent the mindset of the employee who will thrive at Shutterstock. If you are passionate about what you do, and want to become part of a cutting-edge technology company building industry-leading products, please apply. Shutterstock is an Equal Opportunity Employer.
Suitably qualified and eligible candidates are encouraged to apply regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
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