Ipsen Pharma
Director, Patient Marketing, IQIRVO
Ipsen Pharma, Cambridge, Massachusetts, us, 02140
Title:
Director, Patient Marketing, IQIRVO
Company: Ipsen Biopharmaceuticals Inc.
Job Description:
The Director of Patient Marketing will be responsible for developing and executing patient-centric marketing strategies to drive awareness, education, and engagement for Iqirvo, a newly approved product in Primary Biliary Cholangitis (PBC).
This role requires a deep understanding of the consumer marketing landscape, patient needs, and the ability to collaborate with cross-functional teams to deliver impactful marketing initiatives. The ideal candidate will have a strategic mindset, strong leadership skills, and a passion for making a difference in the lives of patients. Ideal candidate should also have experience with product differentiation in a competitive market place.
Main Responsibilities & Job Expectations Strategic Planning:
Develop and implement comprehensive patient marketing strategies to support the launch and growth of Iqirvo, ensuring alignment with overall brand objectives and business goals. Patient Engagement:
Lead marketing driven patient engagement initiatives to foster a strong sense of community and support among patients and caregivers. Cross-Functional Collaboration:
Work closely with medical, regulatory, commercial and advocacy teams to ensure all patient marketing activities are compliant and aligned with company standards and regulations. Content Creation:
Oversee the creation and management of patient-focused content across various channels, including digital, print, and social media, ensuring messaging is clear, empathetic, and informative. Media Planning & Management:
Manage agency partners to develop and execute comprehensive media strategy that aligns with overall brand objectives Relationship Building:
Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of patient marketing efforts. Market Analysis:
Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies. Budget Management:
Manage the patient marketing budget, ensuring effective allocation of resources to maximize the impact of marketing initiatives. Performance Measurement:
Measure and report on the effectiveness of patient marketing campaigns and initiatives, using data-driven insights to optimize future efforts. Educational Outreach:
Create and deliver educational materials and programs that inform patients and healthcare providers about Iqirvo, its benefits, and its proper use. Advocacy and Awareness:
Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with the specific rare disease treated by Iqirvo Knowledge, Abilities and Education
Knowledge:
In-depth understanding of the rare disease landscape and patient needs. Comprehensive knowledge of pharmaceutical marketing principles and practices. Familiarity with regulatory requirements and compliance in pharmaceutical marketing.
Skills:
Strong strategic planning and project management skills. Excellent communication and interpersonal skills, with the ability to convey complex information clearly and empathetically. Proficiency in digital marketing tools and platforms. Strong analytical skills with the ability to interpret data and make informed decisions.
Abilities:
Lead and inspire cross-functional teams. Build and maintain strong relationships with internal and external stakeholders. Manage multiple projects simultaneously and meet deadlines. Adapt to changing market conditions and patient needs. Travel up to 25%, including domestic and international
Requirements:
Bachelor's degree is required; MBA preferred Minimum of 8-10 years of experience in pharmaceutical marketing, with a focus on patient marketing in competitive spaces Proven track record of developing and executing successful patient marketing strategies. Strong understanding of the rare disease landscape and patient needs. Excellent communication, leadership, and project management skills. Ability to work collaboratively in a cross-functional team environment. Proficiency in digital marketing tools and platforms.
The annual base salary range for this position is $180,000 - $260,000
This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.
IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
Company: Ipsen Biopharmaceuticals Inc.
Job Description:
The Director of Patient Marketing will be responsible for developing and executing patient-centric marketing strategies to drive awareness, education, and engagement for Iqirvo, a newly approved product in Primary Biliary Cholangitis (PBC).
This role requires a deep understanding of the consumer marketing landscape, patient needs, and the ability to collaborate with cross-functional teams to deliver impactful marketing initiatives. The ideal candidate will have a strategic mindset, strong leadership skills, and a passion for making a difference in the lives of patients. Ideal candidate should also have experience with product differentiation in a competitive market place.
Main Responsibilities & Job Expectations Strategic Planning:
Develop and implement comprehensive patient marketing strategies to support the launch and growth of Iqirvo, ensuring alignment with overall brand objectives and business goals. Patient Engagement:
Lead marketing driven patient engagement initiatives to foster a strong sense of community and support among patients and caregivers. Cross-Functional Collaboration:
Work closely with medical, regulatory, commercial and advocacy teams to ensure all patient marketing activities are compliant and aligned with company standards and regulations. Content Creation:
Oversee the creation and management of patient-focused content across various channels, including digital, print, and social media, ensuring messaging is clear, empathetic, and informative. Media Planning & Management:
Manage agency partners to develop and execute comprehensive media strategy that aligns with overall brand objectives Relationship Building:
Build and maintain strong relationships with healthcare professionals, and key opinion leaders to enhance the reach and impact of patient marketing efforts. Market Analysis:
Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies. Budget Management:
Manage the patient marketing budget, ensuring effective allocation of resources to maximize the impact of marketing initiatives. Performance Measurement:
Measure and report on the effectiveness of patient marketing campaigns and initiatives, using data-driven insights to optimize future efforts. Educational Outreach:
Create and deliver educational materials and programs that inform patients and healthcare providers about Iqirvo, its benefits, and its proper use. Advocacy and Awareness:
Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with the specific rare disease treated by Iqirvo Knowledge, Abilities and Education
Knowledge:
In-depth understanding of the rare disease landscape and patient needs. Comprehensive knowledge of pharmaceutical marketing principles and practices. Familiarity with regulatory requirements and compliance in pharmaceutical marketing.
Skills:
Strong strategic planning and project management skills. Excellent communication and interpersonal skills, with the ability to convey complex information clearly and empathetically. Proficiency in digital marketing tools and platforms. Strong analytical skills with the ability to interpret data and make informed decisions.
Abilities:
Lead and inspire cross-functional teams. Build and maintain strong relationships with internal and external stakeholders. Manage multiple projects simultaneously and meet deadlines. Adapt to changing market conditions and patient needs. Travel up to 25%, including domestic and international
Requirements:
Bachelor's degree is required; MBA preferred Minimum of 8-10 years of experience in pharmaceutical marketing, with a focus on patient marketing in competitive spaces Proven track record of developing and executing successful patient marketing strategies. Strong understanding of the rare disease landscape and patient needs. Excellent communication, leadership, and project management skills. Ability to work collaboratively in a cross-functional team environment. Proficiency in digital marketing tools and platforms.
The annual base salary range for this position is $180,000 - $260,000
This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.
IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.