FloSports
Senior Marketing Manager, Integrated Marketing Campaigns
FloSports, Austin, Texas, us, 78716
FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us!
THE ROLE:
FloSports has led the way in establishing a world-class digital streaming experience for millions of fans, families, and athletes of underserved sports. Imagine creating a digital platform that unites the casual fan with the most dedicated spectator, both experiencing thrilling live events from around the world with interactive features, real time analytics, powerful broadcast technology, and more. Combine that with our unique original sports content ranging from breaking news and expert commentary to feature films, documentaries, and multi-episodic series. That's what FloSports is all about. We have successfully revolutionized the global sports media industry- the result of creating a diverse team of technologists and die-hard wrestlers, creators and devoted cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and casual sports fans... united by a shared passion to delight the underrepresented communities we serve. We are creating the essential destination for our sports and we're looking for people like you to help us!
THE ROLE:
We are looking for a dynamic Senior Marketing Manager, Integrated Marketing Campaigns who can help build strategies and drive end-to-end integrated marketing campaigns focused on acquisition and engagement of FloSports subscribers. Your role will be to build and execute a GTM campaign strategy for our sports events, in partnership with growth, lifecycle, content, product marketing and other internal teams. Leveraging your subject matter expertise of current digital streaming and subscription trends, brand positioning, channel marketing insights, and campaign optimization tactics, you will make solid data-driven decisions to build more effective marketing campaigns. A successful candidate will have a thorough understanding of branding and marketing best practices and thrive in campaign and funnel analytics.
RESPONSIBILITIES:
Own and drive key inputs to yearly, season-long, monthly, and ad hoc campaigns from strategy to briefing, planning, executing, and review.Steward the brand look, feel, and tone to ensure all marketing creative lives up to the highest quality of brand standards.Partner closely with growth, lifecycle, and product marketers to ensure proper messaging, timing and execution of marketing programs and campaigns across email, web, app, advertising, and other paid and organic channels.Partner closely with internal stakeholders to collaborate on and execute initiatives to drive acquisition and engagement of FloSports subscribers.Apply consumer insights to campaign approach to deliver effectiveMeasure, analyze, and report event campaign performance and deliver weekly, monthly, and quarterly campaign performance briefs to marketing leadership.Report and provide insights into campaign performance and customer journey progress.Help expand the integrated marketing toolkit through the development of innovative campaign marketing tactics.KNOWLEDGE, SKILLS AND ABILITIES:
7+ years in a digital marketing or brand/content marketing role, managing B2C digital marketing campaignsExperience leading B2C campaign strategy and execution, or brand strategy with internal partnersDemonstrated experience with A/B testing in two or more marketing channels (Email, Push, Display, Partner, Social), including understanding of channel best practicesData-driven, with a passion for metricsExperience using advanced metrics to measure the success of a marketing campaignStrong program management and communication skillsCreative with an eye for brand and design, and able to work effectively with creative teamsAble to work in a fast-paced, tech environment with high autonomyOUR COMMITMENT TO DIVERSITY:
At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.
OUR BENEFITS:
Recognized three years in a row as a Top Workplace by the Austin-American StatesmanFlexibility at work - you can take control of your profession and personal scheduleAll-hands events hosted in beautiful Austin, TexasAnnual equity awards for all top performersCompetitive and comprehensive medical, dental and vision plansPeace of mind through company-paid short-term disability, long-term disability and life insuranceGenerous 401(K) company match vested immediatelyProgressive parental leave policiesFlexible paid time offHack-a-thons and a full calendar of team-building and social eventsCompany donation to youth teams and leagues that our employees coachStocked snack bar, catered lunch and breakfast tacos every week
THE ROLE:
FloSports has led the way in establishing a world-class digital streaming experience for millions of fans, families, and athletes of underserved sports. Imagine creating a digital platform that unites the casual fan with the most dedicated spectator, both experiencing thrilling live events from around the world with interactive features, real time analytics, powerful broadcast technology, and more. Combine that with our unique original sports content ranging from breaking news and expert commentary to feature films, documentaries, and multi-episodic series. That's what FloSports is all about. We have successfully revolutionized the global sports media industry- the result of creating a diverse team of technologists and die-hard wrestlers, creators and devoted cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and casual sports fans... united by a shared passion to delight the underrepresented communities we serve. We are creating the essential destination for our sports and we're looking for people like you to help us!
THE ROLE:
We are looking for a dynamic Senior Marketing Manager, Integrated Marketing Campaigns who can help build strategies and drive end-to-end integrated marketing campaigns focused on acquisition and engagement of FloSports subscribers. Your role will be to build and execute a GTM campaign strategy for our sports events, in partnership with growth, lifecycle, content, product marketing and other internal teams. Leveraging your subject matter expertise of current digital streaming and subscription trends, brand positioning, channel marketing insights, and campaign optimization tactics, you will make solid data-driven decisions to build more effective marketing campaigns. A successful candidate will have a thorough understanding of branding and marketing best practices and thrive in campaign and funnel analytics.
RESPONSIBILITIES:
Own and drive key inputs to yearly, season-long, monthly, and ad hoc campaigns from strategy to briefing, planning, executing, and review.Steward the brand look, feel, and tone to ensure all marketing creative lives up to the highest quality of brand standards.Partner closely with growth, lifecycle, and product marketers to ensure proper messaging, timing and execution of marketing programs and campaigns across email, web, app, advertising, and other paid and organic channels.Partner closely with internal stakeholders to collaborate on and execute initiatives to drive acquisition and engagement of FloSports subscribers.Apply consumer insights to campaign approach to deliver effectiveMeasure, analyze, and report event campaign performance and deliver weekly, monthly, and quarterly campaign performance briefs to marketing leadership.Report and provide insights into campaign performance and customer journey progress.Help expand the integrated marketing toolkit through the development of innovative campaign marketing tactics.KNOWLEDGE, SKILLS AND ABILITIES:
7+ years in a digital marketing or brand/content marketing role, managing B2C digital marketing campaignsExperience leading B2C campaign strategy and execution, or brand strategy with internal partnersDemonstrated experience with A/B testing in two or more marketing channels (Email, Push, Display, Partner, Social), including understanding of channel best practicesData-driven, with a passion for metricsExperience using advanced metrics to measure the success of a marketing campaignStrong program management and communication skillsCreative with an eye for brand and design, and able to work effectively with creative teamsAble to work in a fast-paced, tech environment with high autonomyOUR COMMITMENT TO DIVERSITY:
At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.
OUR BENEFITS:
Recognized three years in a row as a Top Workplace by the Austin-American StatesmanFlexibility at work - you can take control of your profession and personal scheduleAll-hands events hosted in beautiful Austin, TexasAnnual equity awards for all top performersCompetitive and comprehensive medical, dental and vision plansPeace of mind through company-paid short-term disability, long-term disability and life insuranceGenerous 401(K) company match vested immediatelyProgressive parental leave policiesFlexible paid time offHack-a-thons and a full calendar of team-building and social eventsCompany donation to youth teams and leagues that our employees coachStocked snack bar, catered lunch and breakfast tacos every week