Content Creator, FloCheer & Varsity TV

FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for sports like hockey, track & field, racing, grappling, wrestling, cheer and more, and we are looking for innovative and passionate people like you to help us!

THE ROLE:

FloSports is looking to bring on a Content Creator for Varsity TV and FloCheer who is dedicated to our mission of providing cheer and dance fans the coverage they deserve. The ideal candidate lives and breathes cheerleading and dance, knows the Varsity brand inside and out, has professional content creation experience and is able to bring their innovative and impactful story ideas to life through written and video content.

Candidates must be passionate about having influence within the School and All Star cheer and dance communities, have a nose for compelling storylines, and understand how to grow your voice as an authority in these communities.

RESPONSIBILITIES:

• Create your own compelling, platform-specific content-video, graphics, and written-that resonates with the target audience and maximizes engagement.
• Work within a team to develop content calendars and program consistent content to keep your audience engaged during the season and in the offseason.
• Spotlight the top athletes and personalities in your sport with interesting stories.
• Travel around the world to create compelling coverage of live events.
• Work with your team in content creation meetings, brainstorming strategies that will grow and engage the community and constantly improve by eliciting and listening to feedback from your audience.
• You'll be capable of handling multiple content projects at once because you're a multi-tasking machine. You can be relied on.
• You'll be a news hound, staying on top of every story and news item unfolding in cheer and dance to ensure you provide comprehensive coverage to your readers.
• You'll make sure the content you create is in line with our unique voice and brand guidelines.
• You'll be a social media influencer. And you'll help find other social media gurus who can help promote your content around the world.

KNOWLEDGE, SKILLS & ABILITIES:

• You are an authority on cheerleading and dance, and you're obsessive about staying on top of the latest developments.
• You are a fantastic writer and editor. Grammar mistakes drive you crazy.
• You love the feeling of breaking news before anyone else, but you also understand that being right is more important than being first.
• You are organized. You know how to prioritize your time. You manage multiple projects with ease.
• You are creative and analytical. You enjoy coming up with unique takes on stories and refuse to do something that has been done before. You thrive on taking an idea and making it a reality.
• You're a social media savant. You know how to write and develop creative and engaging tweets, posts, and updates that burn like fire in your community.
• You work well with management, but you're also capable of doing stuff on your own.
• You wake up each day looking for a win. You can't wait to create new ideas and then execute them to perfection. You are competitive and driven to be the best.

BONUS POINTS:

• A bachelor's degree from a four-year college in a related field.
• Highly organized, self-motivated and adaptable to change.
• Knowledge of video editing tools (Final Cut or Premiere Pro) is a must.
• Strong writing and/or editing skills + knowledge of AP Style is preferred.
• Knowledge of photo and graphics editing tools (Photoshop, Illustrator, etc.)

ABOUT VARSITY:

Varsity Spirit is the worldwide leader in cheerleading and dance team apparel, educational camps and competitions, and has been the driving force behind cheerleading's dynamic transformation into the high-energy, athletic global phenomenon it is today. While Varsity Spirit's heritage is rich and its traditions renowned, it continues to be the innovative global leader in growing cheerleading's influence and profile. The organization's commitment to the health and well-being of the young people who participate is embedded in its high quality educational curriculum and its leadership in promoting safety standards.

OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Flexibility at work - you can take control of your profession and personal schedule
• All-hands events hosted in beautiful Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week

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