New Waterloo
Marketing Coordinator
New Waterloo, Fredericksburg, TX, United States
Job Details
Job Location
Albert Hotel - Fredericksburg, TX
Salary Range
$22.00 - $23.00 Hourly
Job Category
Marketing
Description
ALBERT HOTEL is hiring for a MARKETING COORDINATOR
Albert Hotel is located on a three-acre site from 242 to 248 East Main Street, Fredericksburg, TX. The hotel itself is tucked away from Main Street located behind the original historic buildings, creating a peaceful escape offering quiet sophistication just off bustling Main Street. The hotel has 110 guest rooms, including bunkrooms, suites, and a private house, and each room will have tailored amenities, custom-designed furniture, and little extras to make guests feel at home. The property has three restaurants, one bar, a private dining room, and will offer in-room dining. Guests can enjoy the inviting outdoor lagoon-style pool, a fitness center, and a 2,000 sq. foot full-service spa. The property is ideal for hosting events, with a 3,600 square-foot event space and a 1,200 square-foot mezzanine deck and event lawn.
JOB OVERVIEW
Reporting to the hotel's Regional Brand Manager, the Marketing Coordinator will play a critical role in coordinating marketing projects, calendars and deadlines for: Albert Hotel and its F&B outlets. This role requires a brand publisher mindset. You'll create the visual and written content our audience is looking for that aligns with marketing & revenue goals, then optimize the path to conversion. As our Marketing Coordinator, you will be responsible for strategizing, planning, scheduling, communicating, and delivering marketing + programming initiatives that are on-brand, on-time, and on-budget. In other words, you'll get to work with a lot of awesome people, in a fast-paced + fun industry, making really special stuff happen (but still on-time, on-budget, and on-brand).
Of equal importance to the creative side of this role is the technical & administrative side: the Marketing Coordinator is responsible for making sure property information stays updated & accurate across channels; determines key performance metrics, and monitors & adjusts strategy based on those metrics; runs regular marketing meetings with outlet leaders; and is able to confidently provide educated marketing & brand expertise based on changing needs, trends, and goals. The MC will assist in fielding and fulfilling incoming media inquiries for each of our properties, including requests for interviews, photos, on-site shoots and third-party collaborations. You'll create high-quality materials, including copy & photos, for submission to local, national and international media outlets. You'll assist in managing Albert Hotel's physical & online retail shop, including product shoots, keeping e-commerce site updated and promoting products through social media & email campaigns.
What you'll do:
We are proud to offer competitive wages and the following benefits for full-time employees:
ABOUT NEW WATERLOO
New Waterloo is a community-centric independent hospitality company based in Austin, Texas. We use our platform to intentionally empower and get behind the choices of our people and communities - creating environments that sustain lasting social impact. Our team of hospitality experts provide the resources, talent, passion, and collaboration necessary to foster thoughtful places and thriving businesses. Our brands include South Congress Hotel, Revival Hotel, El Capitan Hotel, La Condesa, Sway, Cafe No Se, Manana, Maie Day, Otoko, Watertrade, Il Brutto, Butler Pitch & Putt, Albert Hotel, Fidelity Hotel and Trick Hat Workway.
New Waterloo is an equal-opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Job Location
Albert Hotel - Fredericksburg, TX
Salary Range
$22.00 - $23.00 Hourly
Job Category
Marketing
Description
ALBERT HOTEL is hiring for a MARKETING COORDINATOR
Albert Hotel is located on a three-acre site from 242 to 248 East Main Street, Fredericksburg, TX. The hotel itself is tucked away from Main Street located behind the original historic buildings, creating a peaceful escape offering quiet sophistication just off bustling Main Street. The hotel has 110 guest rooms, including bunkrooms, suites, and a private house, and each room will have tailored amenities, custom-designed furniture, and little extras to make guests feel at home. The property has three restaurants, one bar, a private dining room, and will offer in-room dining. Guests can enjoy the inviting outdoor lagoon-style pool, a fitness center, and a 2,000 sq. foot full-service spa. The property is ideal for hosting events, with a 3,600 square-foot event space and a 1,200 square-foot mezzanine deck and event lawn.
JOB OVERVIEW
Reporting to the hotel's Regional Brand Manager, the Marketing Coordinator will play a critical role in coordinating marketing projects, calendars and deadlines for: Albert Hotel and its F&B outlets. This role requires a brand publisher mindset. You'll create the visual and written content our audience is looking for that aligns with marketing & revenue goals, then optimize the path to conversion. As our Marketing Coordinator, you will be responsible for strategizing, planning, scheduling, communicating, and delivering marketing + programming initiatives that are on-brand, on-time, and on-budget. In other words, you'll get to work with a lot of awesome people, in a fast-paced + fun industry, making really special stuff happen (but still on-time, on-budget, and on-brand).
Of equal importance to the creative side of this role is the technical & administrative side: the Marketing Coordinator is responsible for making sure property information stays updated & accurate across channels; determines key performance metrics, and monitors & adjusts strategy based on those metrics; runs regular marketing meetings with outlet leaders; and is able to confidently provide educated marketing & brand expertise based on changing needs, trends, and goals. The MC will assist in fielding and fulfilling incoming media inquiries for each of our properties, including requests for interviews, photos, on-site shoots and third-party collaborations. You'll create high-quality materials, including copy & photos, for submission to local, national and international media outlets. You'll assist in managing Albert Hotel's physical & online retail shop, including product shoots, keeping e-commerce site updated and promoting products through social media & email campaigns.
What you'll do:
- Coordinate calendars, deadlines and assets for marketing campaigns, promotions and events
- Create high-quality written copy and photo + video content for the hotel's social media, website, online shop, emails, PR communications, and collaborators
- Assist in e-commerce store promotions, including shooting products, writing SEO-optimized product descriptions, pulling & analyzing sales data and driving sales through digital campaigns, in addition to on-site merchandising support
- Manage and respond to guest inquiries on social media & email
- Optimize messaging for audiences across all channels
- Field and fulfill incoming media requests for interviews, photography, brand collaborations, etc.
- Coordinate on-site partner, brand & media photoshoots
- Assist in writing & editing the hotel's campaign + promotional toolkits
- Assist in compiling data, researching, analyzing and monitoring technological, trend + demographic factors for applicable projects in order to develop improved performance across channels (social, search, etc)
- Manage all digital audits, including keeping sales decks, websites, third party sites, menus, etc up to date
- Assist onsite at occasional marketing events
- You can write and edit all types of copy in brand voice, and you have fun doing it.
- Grammar, spelling, and punctuation matter deeply to you, and your secondhand embarrassment is strong when you see a copywriting error online or in print.
- You have a portfolio or strong examples of great on-brand content, including writing samples and photography.
- You're equal parts proficient and flexible on social media platforms and feel comfortable using them as a brand in a professional manner, not just as an individual. You embrace algorithm changes.
- You're a great communicator and a team player, and you believe in providing excellent hospitality and customer service, both in person and online.
- You are knowledgeable and at the forefront of emerging digital and creative trends.
- You're excellent with time management and can prioritize efficiently in a fast-paced and ever-changing environment. Being flexible is critical.
- You have a strong work ethic and the ability to work both autonomously and in a team. You take direction well, but also know how to self-direct and problem solve.
- You have an intuitive sense of how to manage most digital and social media platforms, as well as a desire to learn as existing ones evolve and new ones emerge.
- You have opinions about photography best practices and aesthetics and can edit photos in Lightroom, VSCO, Snapseed, or a comparable program with ease.
- A plus: You have previous experience working in hospitality, restaurants, or hotels.
- Another plus: Adobe Creative Suite is your best friend, or you at least are in the beginnings of a promising relationship.
- A huge plus: You have video shooting & editing experience.
- A must: You like to have fun & be friendly.
We are proud to offer competitive wages and the following benefits for full-time employees:
- Up to 3 weeks paid time off annually
- 50% off discount at most New Waterloo restaurants
- Health, vision + dental benefits
- 401K matching
- Paid holidays
- Volunteer pay
- Tuition reimbursement
- Referral bonuses
- Discounts at our shops, hotels + local partnerships
ABOUT NEW WATERLOO
New Waterloo is a community-centric independent hospitality company based in Austin, Texas. We use our platform to intentionally empower and get behind the choices of our people and communities - creating environments that sustain lasting social impact. Our team of hospitality experts provide the resources, talent, passion, and collaboration necessary to foster thoughtful places and thriving businesses. Our brands include South Congress Hotel, Revival Hotel, El Capitan Hotel, La Condesa, Sway, Cafe No Se, Manana, Maie Day, Otoko, Watertrade, Il Brutto, Butler Pitch & Putt, Albert Hotel, Fidelity Hotel and Trick Hat Workway.
New Waterloo is an equal-opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.