Amazon
Art Director, Brand Innovation Lab
Amazon, Santa Monica, California, United States, 90403
Description
Amazon’s Brand Innovation Lab is looking for a talented and passionate Conceptual Art Director to create one-of-a-kind campaigns focused on Automotive and Restaurants clients in the US. You’ll partner with creative directors, copywriters, designers, solutions managers and producers to create first-class customer experiences both on and offline by innovating with the Amazon canvas (FireTV, Alexa, Twitch, Prime Video, etc). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope from brief to execution. This is a permanent role.
From inception through launch, you will be responsible for delivering ambitious, insightful, and data-driven concepts that translate needs and constraints into customer-focused brand campaign ideas and solutions. You will be equally strong at concept and execution, articulating end-to-end experiences, and turning that vision into high-quality experiences. This could include video content, user interface designs for voice and screen, interaction models, prototypes, and interactive advertising campaigns. This role will use data and insights to create campaign strategy and concepts, develop designs and the look and feel for experiences, as well as templates for never-before-done brand campaigns and experiences that will solve customer problems, on and off Amazon platforms. In addition to developing never-been-done campaign ideas, candidates should be able to deliver high-quality designs and stellar art direction for campaigns across different Amazon touch points. Candidates should have in-depth understanding of Photoshop, Illustrator, InDesign, Powerpoint, and Figma (or an interest to learn Figma). For this role, we’re looking for a conceptual art director who also has very strong design skills and an understanding of UX design.
The Art Director candidate’s portfolio should feature interesting, insight-driven campaigns and ideas that solve an advertiser problem through a variety of different media channels, including but not limited to video, social, digital, activations, radio, and outdoor. You have strong conceptual, presentation, storytelling and time management skills, as well as digital media, and of course, an acute attention to detail.
Key job responsibilities
Concept, design and execute innovative ad campaigns and experiences for global brands
Partner with copywriters, designers, program managers, developers, strategists and producers to create customer-focused solutions that deliver on advertiser objectives
Create campaigns under the guidance of Creative Directors, collaborating with internal teams, clients and external agency partners
Deliver high-quality designs and stellar art direction for campaigns across different Amazon touch points
In-depth understanding of Sketch, Photoshop, Illustrator, InDesign and Keynote
Data-driven and obsessed with understanding customers and making work that delivers results
Present ideas and campaigns to internal stakeholders as well as external agencies and clients
Proven ability to ideate for film, print, digital, out-of-home, experiential and social
Ability to manage multiple projects at one time to make aggressive deadlines
A day in the life
Responding to a brief with ideas to promote a new electric vehicle on Amazon
Designing a custom sponsorship experience for a brand using Prime Video titles
Elevating a pitch deck with thoughtful and impactful design
Working through creative messaging feedback with Legal and PR
Presenting a campaign to brand clients and their partner media agency
Ideating with the team on innovative ways to reinvent the vehicle customer journey
About the team
The Brand Innovation Lab team is the internal group within Amazon that creates one-of-a-kind campaigns and activations for top global advertisers. Using all of the different platforms within the Amazon canvas (FireTV, Alexa, Twitch, Prime Video, Custom landing pages on Amazon.com, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and out in the real-world. This role will be on the Brand Innovation Lab's US Automotive pod, focusing on delivering creative ideas for top Automotive brands and their agencies.
Basic Qualifications
3-5+ years experiences as a conceptual creative (Art Director) at advertising agencies and/or as an in-house creative.
An online creative portfolio demonstrating a conceptual thinking skillset, art direction and design.
Art Director should have in-depth understanding of industry design tools (Ex. Adobe Creative Cloud, Figma, InVision), and a basic understanding of UX design.
Data-driven and obsessed with measurable impact of a campaign.
Excellent presentation skills and interactive storytelling ability.
Strong organization and collaboration skills.
Exceptional at your craft and a critical project owner.
A fascination with innovation and technology.
Self-starter. Ability to manage ambiguity, work autonomously, and multi-task.
Preferred Qualifications
Proven track record of executing projects successfully for Automotive clients.
Award winning work.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon’s Brand Innovation Lab is looking for a talented and passionate Conceptual Art Director to create one-of-a-kind campaigns focused on Automotive and Restaurants clients in the US. You’ll partner with creative directors, copywriters, designers, solutions managers and producers to create first-class customer experiences both on and offline by innovating with the Amazon canvas (FireTV, Alexa, Twitch, Prime Video, etc). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope from brief to execution. This is a permanent role.
From inception through launch, you will be responsible for delivering ambitious, insightful, and data-driven concepts that translate needs and constraints into customer-focused brand campaign ideas and solutions. You will be equally strong at concept and execution, articulating end-to-end experiences, and turning that vision into high-quality experiences. This could include video content, user interface designs for voice and screen, interaction models, prototypes, and interactive advertising campaigns. This role will use data and insights to create campaign strategy and concepts, develop designs and the look and feel for experiences, as well as templates for never-before-done brand campaigns and experiences that will solve customer problems, on and off Amazon platforms. In addition to developing never-been-done campaign ideas, candidates should be able to deliver high-quality designs and stellar art direction for campaigns across different Amazon touch points. Candidates should have in-depth understanding of Photoshop, Illustrator, InDesign, Powerpoint, and Figma (or an interest to learn Figma). For this role, we’re looking for a conceptual art director who also has very strong design skills and an understanding of UX design.
The Art Director candidate’s portfolio should feature interesting, insight-driven campaigns and ideas that solve an advertiser problem through a variety of different media channels, including but not limited to video, social, digital, activations, radio, and outdoor. You have strong conceptual, presentation, storytelling and time management skills, as well as digital media, and of course, an acute attention to detail.
Key job responsibilities
Concept, design and execute innovative ad campaigns and experiences for global brands
Partner with copywriters, designers, program managers, developers, strategists and producers to create customer-focused solutions that deliver on advertiser objectives
Create campaigns under the guidance of Creative Directors, collaborating with internal teams, clients and external agency partners
Deliver high-quality designs and stellar art direction for campaigns across different Amazon touch points
In-depth understanding of Sketch, Photoshop, Illustrator, InDesign and Keynote
Data-driven and obsessed with understanding customers and making work that delivers results
Present ideas and campaigns to internal stakeholders as well as external agencies and clients
Proven ability to ideate for film, print, digital, out-of-home, experiential and social
Ability to manage multiple projects at one time to make aggressive deadlines
A day in the life
Responding to a brief with ideas to promote a new electric vehicle on Amazon
Designing a custom sponsorship experience for a brand using Prime Video titles
Elevating a pitch deck with thoughtful and impactful design
Working through creative messaging feedback with Legal and PR
Presenting a campaign to brand clients and their partner media agency
Ideating with the team on innovative ways to reinvent the vehicle customer journey
About the team
The Brand Innovation Lab team is the internal group within Amazon that creates one-of-a-kind campaigns and activations for top global advertisers. Using all of the different platforms within the Amazon canvas (FireTV, Alexa, Twitch, Prime Video, Custom landing pages on Amazon.com, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and out in the real-world. This role will be on the Brand Innovation Lab's US Automotive pod, focusing on delivering creative ideas for top Automotive brands and their agencies.
Basic Qualifications
3-5+ years experiences as a conceptual creative (Art Director) at advertising agencies and/or as an in-house creative.
An online creative portfolio demonstrating a conceptual thinking skillset, art direction and design.
Art Director should have in-depth understanding of industry design tools (Ex. Adobe Creative Cloud, Figma, InVision), and a basic understanding of UX design.
Data-driven and obsessed with measurable impact of a campaign.
Excellent presentation skills and interactive storytelling ability.
Strong organization and collaboration skills.
Exceptional at your craft and a critical project owner.
A fascination with innovation and technology.
Self-starter. Ability to manage ambiguity, work autonomously, and multi-task.
Preferred Qualifications
Proven track record of executing projects successfully for Automotive clients.
Award winning work.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.