Director of Beverage Sales

Join Our Team as Director of Beverage Sales About Us : Cornbread Hemp is the nation’s fastest-growing hemp brand, dedicated to creating the highest-quality full-spectrum hemp products. Our mission is to make CBD and THC products mainstream and accessible to all, sourced exclusively from Kentucky. We are thrilled to announce the launch of our new line of THC beverages and are looking for an innovative sales leader to spearhead a comprehensive B2B sales strategy. This is a once-in-a-lifetime opportunity to merge our rich Kentucky heritage with the future of cannabis in America, representing one of the strongest brands in the industry. Must be legally authorized to work in the U.S. All full-time employees are eligible for health, vision and dental benefits with an employer contribution. Location: Louisville, KY Reports to : CEO Type: Full-time, exempt Job Summary: As the Director of Beverage Sales, you will take charge of the development and execution of our B2B sales strategy for Cornbread Hemp’s new THC beverage line. Your primary focus will be on building and nurturing relationships with distributors and retailers interested in selling THC beverages. The ideal candidate is results-driven, bringing a proven track record in the beverage industry, particularly in off-premise beer or seltzer sales, and will thrive in a fast-paced, evolving market. Key Responsibilities: Strategic Sales Development: Craft and implement a comprehensive B2B sales strategy for Cornbread Hemp's THC Seltzer line, initially targeting regional markets with plans for national expansion. Account Management: Foster and manage relationships with key accounts and top-tier distributors to enhance partnerships and broaden our network within the beverage industry. Forecasting & Budgeting: Collaborate with CEO to establish KPI’s and sales goals, ensuring targets are achieved while adhering to budget constraints. P&L Management: Work with accounting to produce an accurate monthly P&L for the B2B side of the business, while analyzing and adjusting investments to achieve growth and profitability. Team Leadership: Recruit, train, and lead a high-performing sales team, setting clear goals and performance metrics to drive success. Sales Execution & KPI Achievement: Motivate the team to meet and exceed sales targets and KPIs through effective leadership, coaching, and strategic planning. Market Analysis: Continuously assess industry trends and competitor activities to uncover new opportunities and address potential challenges for ongoing growth. Collaboration with Marketing and Product Development: Partner with marketing and product development teams to align on brand positioning, promotional strategies, and product innovation. Requirements: Beverage Sales Experience: 5 years of proven B2B beverage sales experience, preferably in the alcohol or functional beverage sector with proven track recrod in B2B sales. Beverage Relationships: Strong ability to establish and maintain connections with major retail and distribution partners; a robust network in the beverage industry is highly preferred. Leadership Skills: Proven experience in managing, motivating, and growing a sales team with an emphasis on performance and accountability. Marketing Acumen: Demonstrated ability to collaborate on marketing materials including presentations, shelf talkers, and print collateral with brand and design teams. Results-Oriented: Proven ability to develop and execute successful sales strategies that achieve business objectives. Flexibility & Travel: Willingness to work remotely with frequent travel for meetings, trade shows, and industry events. Travel up to 2 weeks per month. Why Join Cornbread Hemp? This is more than just a job; it’s a chance to be at the forefront of the cannabis revolution. With the decline of alcohol sales due to the rise of cannabis, Cornbread Hemp stands poised to become a leader in this evolving market. We are committed to organic, high-quality products that blend Kentucky heritage with modern wellness. Join us in creating something extraordinary What We Offer: Competitive salary and benefits package Opportunity to shape and grow a dynamic brand in a booming industry Collaborative and supportive work environment Professional development and career advancement opportunities Flexible remote working options How to Apply: We’re searching for motivated sales leaders who are passionate about the beverage industry and ready to build a new category from the ground up. If you are full of grit and determination, familiar with working beyond your typical 9-5, M-F, this could be the opportunity you’ve been waiting for, and we want to hear from you In order to be considered, please submit your resume and a cover letter detailing your experience to careerscornbreadhemp.com with the subject line: "Director of Beverage Sales Application – [Your Name]”. Cornbread Hemp is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.