Vice President of Marketing/CMO

Who We Are Michael Todd Beauty is developing innovative beauty tools backed by science and driven by the belief that everyone should have access to simple, spa-quality treatments from the comfort of home at the best price. Our brands have amassed over 10,000 five-star reviews from happy customers, numerous awards, and hundreds of press features from the likes of Allure, Vogue, Cosmopolitan, People, and more. About the Role (PLEASE NOTE THIS IS AN IN-OFFICE ROLE) MUST be willing to relocate to Port St Lucie, FL and work on-site FT Michael Todd Beauty is seeking a Vice President of Marketing/CMO to lead all customer acquisition (organic and paid) and retention strategies across the full funnel, including DTC channels such as the owned website, Amazon, marketplaces, and organic social media for Michael Todd Beauty. In this role, you will be responsible for creating our channel expansion & optimization strategy, building out our efforts to deploy budget to meet acquisition goals, and refining our attribution modeling. You’ll inherit and continue to build a team that executes across paid social, display, TV/CTV, direct mail, native, affiliate, and paid influencer, as well as organic social, influencer marketing, creative, website/CRO, and web development initiatives. You’ll be encouraged to test, learn, take risks and bring our customer acquisition and retention marketing to the next level while also growing the revenue significantly. This person must have a scrappy mindset, be comfortable with ambiguity, and have a boundless curiosity to learn and grow. Key Responsibilities Hire individuals, coach, develop, and mentor an existing team Accountable and responsible for managing KPIs including but not limited to: Contribution Margin, Net Profit, MER, New Customers, CPA, Spend, Sessions, RPS, CPM, ROAS, CAC/CLTV ratio, etc. Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segments Maintain and evolve a testing framework to expand our volume & pace of learning across the business Work with team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights Lead reporting and analytics across all channels and own the performance of all relevant KPI's (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.) Requirements 5 years of digital marketing (PERFORMANCE MARKETING - required) experience heavily focused on customer acquisition, ideally in an e-commerce digital first brand in a fast growth environment and at scale Analytical and quantitative skills including a strong understanding of online marketing, with experience in rigorous performance data environment and desire to test and learn (significant experience with A/B testing required) Successfully tested into and launched at scale both upper funnel and lower funnel channels Both ‘direct response’ and branded campaign experience, and have driven meaningful results in both Experience with Google Analytics and other relevant web analytics tools A strong appreciation of Facebook’s paid advertising platform, paid search, affiliate marketing, native ads, and sponsored content campaigns Agency and team management experience Experience and passionate opinions about attribution model ‘fit’ (MMM, MCA, etc.) Managing marketing budget and evaluate the performance of marketing campaign and initiatives to determine best allocation of budget Experience efficiently managing at least $900k/mo in performance-focused paid media budget with META for 1 brand - DTC must be a physical product (NOT a service) and must NOT be a household name brand. Product MSRP must be under $300 retail. Excited to work with a small interdisciplinary team in a fast-paced environment Effective multi-tasker; you’re comfortable wearing many hats Strong analytical approach to customer and revenue growth You’re naturally analytical; you can synthesize complex information into concise, compelling recommendations You’ve worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same time You love to think big picture and strategize, but you can also roll up your sleeves and execute any project at hand You embody an “everything is figure-outable” attitude; you’re more apt to say “yes” or “we’ll try.” Benefits Perks include: A competitive salary and commission Relocation package Medical insurance Vision insurance Dental insurance MUST be willing to relocate to Port St Lucie, FL and work on-site FT Michael Todd Beauty is an Equal Opportunity Employer where the spirit of inclusion feeds into everything we do. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. Michael Todd Beauty is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.