Social Media Content Creator

Social Media Content Creator - Project based If you are a creative storyteller passionate about digital content and the luxury hospitality industry, and have a proven record of success in growing a strong and engaged following, we encourage you to apply for this exciting opportunity at St. Lucia resort. Collaborate with our in-house team and help us craft compelling narratives that captivate and engage our audiences and make our resort a bucket-list destination. This position, reporting to the resort’s Creative Director, requires the candidate to work remotely with a bi-monthly trip to St. Lucia to capture social content for the our content calendar. There will be 3 - 4 trips to St. Lucia to capture content in this 12 month phase. You will collaborate closely with the onsite Director of Sales, the Marketing Team and other key stakeholders. Job Responsibilities: Content Development: Create and publish high-quality, engaging content for various platforms, including our website, social media channels - IG, TikTok, FB and LinkedIn. Knowledge of all editing software from Adobe Creative Suite: Photoshop, Illustrator, etc. The ability to produce eye-catching images, infographics, and branded content that capture the essence of a message in a single glance. Video: Proficient in video production, editing, and storytelling, often using platforms like YouTube, TikTok, and Instagram Reels to showcase their work. From short-form viral clips to long-form documentary-style pieces. Research: Stay informed on industry trends, emerging digital marketing techniques, and competitor activities to produce timely, relevant and best in category content. Collaboration: Work closely with sales and marketing to develop content that aligns with our brand identity and marketing goals. Editorial Calendar: Develop and maintain an editorial calendar to ensure consistent and timely content production Editing: Review and edit content for accuracy, grammar, and adherence to our brand guidelines. Continuous Learning: Stay current on digital marketing trends, social media platform updates, and new technologies to enhance content creation skills Job Requirements: Proven experience with at least 2 years as a Content Creator or in a similar role, with 5 - star hospitality and luxury brands. with a strong portfolio showcasing published articles, social media content, photos, videos, or other digital content. Specialize in luxury, travel, hospitality. Flexible range: location drama, nature, food, people, etc. Has own equipment. Strong understanding of frame composition (lighting, angles, negative space, photo clarity/depth of frame) Strong understanding of studio tools such as ring lights, tripods, props, backdrops, etc. Knowledge: Expertise in tools and processes for creative assets and project workflows.