Director of Social Media

Director of Social Media-Morel Global INC Company Overview Our company is dedicated to transforming lives and helping people awaken to their highest potential. Through our flagship events like Awaken Your Highest Self and our Online Education Platform AwakenU we guide our community on a journey of healing, growth, and empowerment. With a robust social media presence (1.8M on Instagram, 900K on Facebook, 1M on TikTok, and 150K on YouTube), we aim to expand our reach and catalyze the healing of humanity through impactful, consistent, and engaging content. Position Overview We are looking for a visionary Director of Social Media who is ready to lead, create, and execute a growth strategy that enables us to grow our message and reach worldwide. This role requires someone with a passion for content creation, a deep understanding of social media algorithms, and an ability to produce a high volume of impactful and viral content daily. If you have a track record of scaling social media accounts and understand how to turn followers into an engaged community, we want you on our team. Key Responsibilities: Growth Strategy Development: Design and implement a growth strategy focused on increasing followers, engagement, and brand loyalty across all platforms (Instagram, Facebook, TikTok, YouTube). Content Leadership: Lead a team in creating, posting, and managing high-quality, daily video content across all platforms. This includes ideating and executing content that resonates with our community, stays aligned with our brand and drives interaction. Platform Optimization: Stay updated on social media trends, platform algorithm changes, and new content formats, ensuring our content is always optimized for maximum reach and engagement. Community Building: Cultivate and engage with our community, turning followers into active participants in our mission to heal and transform lives. Lead Generation : Work hand in Hand with our Marketing team to create lead generation strategies that drive leads into our sales funnels Data-Driven Decisions: Analyze and report on KPIs regularly to refine strategies and measure success, including growth rates, engagement metrics, and follower sentiment. Collaborative Campaigns: Work cross-functionally with marketing, event, and content teams to synchronize our messaging and ensure brand consistency across all channels. Content Scaling: Develop a content machine to deliver high-quality, engaging posts at scale, mirroring the strategies of high-growth influencers. Team Building : Recruit , train and manage a team of content creators and editors to ensure a consistent creation of 10 pieces of content per day Podcast Oversee : Oversee two of our Podcasts and ensure their growth in both views, subscribers and engagement Requirements: Proven experience in social media growth strategy and content creation, with a track record of scaling accounts on platforms like Instagram, TikTok, and YouTube. Strong understanding of social media algorithms, content trends, and engagement tactics. Ability to produce high volumes of daily content that captivates audiences and drives engagement. Analytical mindset with proficiency in social media insights and reporting tools. Excellent communication and team leadership skills, with experience in managing creative teams. Passion for personal development, transformation, and the mission of healing humanity. Preferred Qualifications: - Must have experience managing accounts with 1M followers and understanding of high-level brand building on social platforms (Instagram, Youtube, Tiktok). - Expertise and deep familiarity with the style and growth strategies of Top Social media Accounts This role is pivotal to our mission of reaching and transforming lives globally. If you are ready to lead, inspire, and grow a movement, apply to join our team as we shape the future of healing and self-transformation through social media.