Senior Lead Generation Specialist

Senior Lead Generation Specialist About Us Welcome to MedPro Healthcare Staffing, an award-winning agency based in sunny South Florida. We specialize in connecting healthcare facilities with exceptional professionals for temporary positions nationwide, managing recruitment, payroll, and benefits for a seamless customer experience. About the Job This role will focus on managing all aspects of digital advertising, including media buying, native ads, and paid influencer partnerships. The ideal candidate will have a deep understanding of digital ad platforms, an ability to identify strategic opportunities, and the skills to execute and optimize campaigns that drive high-quality leads and brand awareness. What You’ll Do · Digital Media Buying: Develop and execute digital media buying strategies across various platforms, including Google Ads, Facebook, LinkedIn, and other relevant digital channels to maximize ROI. · Paid Influencer Management: Identify and collaborate with influencers across digital platforms to create sponsored content that aligns with MedPro’s marketing goals. Manage relationships with influencers, negotiate contracts, and monitor campaign performance. · Collaborative Campaign Strategy and Execution: Work closely with the marketing team to develop comprehensive digital ad strategies tailored to specific target audiences and campaign objectives. Support in executing campaigns and adjusting tactics based on performance data. · Collaborative Performance Analysis and Reporting: Collaborate with the analytics team to monitor and analyze campaign performance data to measure success and identify opportunities for optimization. Prepare and share regular reports with insights for the marketing team and leadership. · A/B Testing and Optimization: Conduct A/B testing for ads, landing pages, and other campaign elements to improve performance and conversion rates continuously. · Collaborative Budget Management: Follow established guidelines and work closely with the finance and marketing teams to manage and allocate advertising budgets effectively, ensuring cost efficiency and maximum return on investment. · Collaboration with Creative Team: Work closely with the creative team to develop compelling ad creatives, including graphics, video content, and ad copy, tailored to each platform's best practices. · Stay Current on Industry Trends: Keep up to date with the latest digital marketing trends, tools, and best practices. Provide recommendations for new advertising opportunities and technologies. Required Qualifications · Education: Bachelor’s degree in marketing, Advertising, Digital Media, or a related field. · Experience: Minimum of 5 years of experience in digital paid media management, including media buying, native ads, and influencer marketing. · Experience in the healthcare staffing or recruitment industry. · Native Ads management experience. · Familiarity with programmatic advertising and retargeting strategies. · Experience handling special categories, particularly employment ads, is a plus. · Certification in Google Ads, Facebook Blueprint, or other relevant digital advertising certifications is a plus. What We’re Looking For · Technical Skills: Strong proficiency with digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and native ad platforms (e.g., Taboola, Outbrain). · Analytical Mindset: Ability to analyze complex data sets to derive actionable insights and optimize campaign performance. · Influencer Marketing Expertise: Experience in managing paid influencer campaigns, including identifying influencers, negotiating contracts, and evaluating performance. · Creative Collaboration: Ability to work closely with creative teams to develop engaging ad creatives that resonate with target audiences. · Project Management: Strong organizational and project management skills to handle multiple campaigns simultaneously and meet deadlines. · Communication Skills: Excellent verbal and written communication skills, with the ability to articulate campaign performance and insights to stakeholders. · Attention to Detail: High level of accuracy and attention to detail in managing campaigns and reporting. · Agility: Ability to adapt quickly to changing market conditions and campaign requirements. Compensation · $80,000 base salary Bonus · Weekly Pay · Weekly Company-Wide Raffles based on production Perks of the Job · Established opportunities for Career Advancement · Generous PTO Schedule · Paid Federal, Floating, and Personal Holidays · Medical, Vision, and Dental Insurance · 401K Matching · FREE Personal Trainer-led Boot Camp twice weekly · Quarterly Wellness Days, including healthy meals and chair massages · Team Outings, including professional sporting events, picnics, and beach days · Company-sponsored vacation to celebrate the holiday season and recognize the year’s accomplishments. Awards & Recognition · Sun Sentinel Top Workplace · SIA, Best Staffing Firms to Work For · SIA, Fastest Growing Staffing Firm · SIA, Largest Staffing Firms in the U.S