Amgen
HCP Sr Marketing Manager - UPLIZNA NMOSD - Rare Disease
Amgen, Washington D.C., District of Columbia
HOW MIGHT YOU DEFY IMAGINATION? If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of. Marketing Sr Manager, UPLIZNA HCP Marketing Live What you will do Lets do this. Lets change the world. The UPLIZNA NMOSD HCP team will focus on educating Neurologists on the appropriate management of NMOSD and the differentiated benefits of UPLIZNA for patients with NMOSD. The HCP marketing Sr. Manager will be a critical leader within the brand team, tasked with developing and executing strategies to evolve the management and treatment of NMOSD. This role will require cross-functional leadership, strong teamwork and communication skills, a passion for patients, and a commitment to excellence in execution. Support the development and execution of the UPLIZNA NMOSD US brand strategy Collaborate cross functionally to execute brand positioning, disease state campaign, branded campaign, promotional messaging, segmentation, and all related HCP marketing tactics in a highly competitive market Work with teammates to develop and implement all HCP materials and promotional messaging (IVAs, leave behinds, reprint carriers, websites, etc.) Work with promotional review committee (PRC) to ensure that marketing materials meet brand, regulatory, legal, and medical guidelines and coincide with approval deadlines. Contribute to the development of the annual brand plan with responsibility for defining and executing key areas within the associated tactical plans Partner with medical marketing and medical on KOL strategy and engagement Maintain an in-depth knowledge of competitive activity and market dynamics that may impact product growth Support in the onboarding of new team members, including field team members, as the team continues to evolve Lead HCP congress activities including booth design and surround sound (NPP) that aim to establish UPLIZNA as the treatment of choice for HCPs Collaborate with sales training to develop content that ensures effective execution of promotional resources Effectively collaborate and influence cross-functional teams (e.g., global marketing, regulatory, legal, medical affairs, patient marketing, TLLs, market research, market access, sales operations, and sales training) on strategy, messaging and other marketing initiatives Live and role model Amgen Values and contribute to a welcoming, engaging, and fun environment of industry-leading performance within the UPLIZNA Brand team and cross-functional partners. Win What we expect of you We are all different, yet we all use our unique contributions to serve patients. We seek a collaborative professional with these qualifications. Basic Qualifications: Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization Masters degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization Bachelors degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization Associates Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization Preferred Qualifications: MBA (or equivalent, e.g., PharmD) Strong marketing competencies to include brand positioning, message development, marketplace analysis, insight generation, HCP & patient segmentation, brand sustainability, and multi-channel engagement Experience in effective promotion in a highly competitive market Experience in leading strategy development and influencing cross-functional teams Experience in neurology preferred Rare disease experience preferred Experience collaborating with external experts and professional medical associations Strong communication effectiveness: ability to engage, connect, and influence senior management and the sales and marketing organizations Experience working with multiple projects and managing multiple external vendors. Ability to translate and communicate complex information/strategies into simple and impactful plans Experience in pharmaceutical product launch planning and execution strongly preferred Previous experience with infused medicines and understanding of buy and bill dynamics and landscape Experience working with multiple projects and managing multiple external vendors Requires approximately 25% travel, including some overnight and weekend commitments. Proficient in Microsoft Office Suite Exceptional communications skills and professional, proactive demeanor Excellent written and verbal communication skills Thrive What you can expect of us As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being. In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including: Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan Stock-based long-term incentives Award-winning time-off plans and bi-annual company-wide shutdowns Flexible work models, including remote work arrangements, where possible Apply now for a career that defies imagination Objects in your future are closer than they appear. Join us. careers.amgen.com Application deadlineAmgen anticipates accepting applications until 11/4/2024; however, we may continue accepting applications beyond this date if we do not receive a sufficient number of candidates. Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.