Marketing Manager

Marketing Manager Role: Marketing Manager: Demand Generation & Campaign Strategy (B2B Software) 6 Month Maternity Contract position (Hourly/Daily Rate) with a strong chance of permanent opportunity at end W2 Employed or C2C Set-Up Boston or MA Based The Company: An award-winning and thriving SaaS software company used by over 1,000 organizations ranging from academic institutions such as Yale and Notre Dame, to iconic cultural institutions such as; Museum of Modern Art (MoMA), Public Sector agencies from city, county, state and federal levels and Corporations. Developing one of the very few of it's kind they have developed software which support how organisations worldwide handle digital archiving and governance. They are now looking to hire a Marketing Manager with considerable experience in campaign planning, independent running of marketing strategies and a capabilitiy of demand generation campaigns (Using Pardot) to support through a very exciting time in the company over a maternity cover contract The Brief: In this role you will help develop, execute, and monitor marketing programs across a variety of channels globally. You will have proof of independently running marketing campaigns, working with product and event teams, and content creation with growth outcomes. This is generalist demand generation role with a strategic element. You will manage growing awareness of the company and Digital Preservation on their channels. You will also plan and execute events globally including webinars, conferences, and user groups independently. You will also be a power user in Pardot, their main Marketing Automation platform to send emails, create nurture campaigns and analyze the audience engagement with teammates. Key Skills: Proven track record running (including content creation and integration) multiple, multi-touch marketing campaigns and events within lead generation, demand generation and marketing automation Pardot & Salesforce whizz – a bonus would be a strong technical understanding of Salesforce and able to support knitting together salesforce and pardot between marketing and sales teams Experience testing and analyzing tactics to improve campaign results We’re looking for a contractor who has: B2B experience Tech industry experience, preferably SaaS Interested in working with a product-led growth business Hands on campaign creation with a flair/experience in improving efficiency across multiple platforms Independent marketing strategy experience. A great opportunity for a freelance/contractor within marketing or an individual looking to contract within the MA area. Please apply for more information