Director - Digital Experience

Job Description: Job Description - External At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. Role Overview: The Director of Digital Experience will be responsible for ensuring a seamless and engaging digital customer journey, by overseeing the strategy, development, and execution of our digital touchpoints, specifically focusing on the homepage and site calendar for Mass Markets across desktop, mobile web, and app platforms. The ideal candidate will be a strategic thinker with a strong background in digital strategy, user experience, and digital marketing. Key Responsibilities: Develop and implement a comprehensive digital experience strategy that aligns with AT&T’s overall objectives and enhances customer engagement. Oversee the design, content, and functionality of the homepage, ensuring it is visually appealing, user-friendly, and optimized for conversion. Manage the site calendar for Mass Markets, coordinating with cross-functional teams to ensure timely and relevant content updates. Ensure a seamless and consistent user experience across desktop, mobile web, and app platforms. Conduct usability testing and gather user feedback to continuously improve the digital experience. Monitor and analyze key performance indicators (KPIs) to measure the success of digital initiatives. Work closely with the marketing teams to integrate digital marketing campaigns with the overall digital experience, while ensuring that digital touchpoints support marketing goals and drive customer acquisition and retention. Act as a digital experience advocate, promoting a customer-centric approach across the organization. Qualifications: Bachelor’s degree in Marketing, Business, Digital Media, or a related field (Master’s degree preferred). 8 years of experience in digital strategy, UX/UI design, and digital marketing. Proven track record of managing and optimizing digital experiences across multiple platforms. Strong leadership and team management skills, with the ability to inspire and motivate a diverse team. Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making. Proficiency in digital tools and technologies, including content management systems (CMS), analytics platforms, and UX/UI design software. Preferred Skills: Expertise in leveraging data analytics to drive decision-making and optimize digital experiences. Proficiency in Google Analytics, Adobe Analytics, or similar platforms. Understanding of front-end development technologies, including HTML, CSS, JavaScript, and responsive design. Ability to gather and interpret customer feedback to inform design and strategy. Excellent written and verbal communication skills to effectively convey complex concepts and strategies to various stakeholders. Key Traits: Ability to see the big picture and develop a strategic vision for the digital experience. Data-driven decision maker who can derive actionable insights from complex data sets. Collaborative and able to work cross-functionally. Skilled at prioritizing initiatives that deliver the most significant impact. Our Director - Digital Experience earns between $174,100 - 261,100 annually. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays) Long Term Grants and Deferred Compensation Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected. Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone. AT&T is leading the way to the future – for customers, businesses and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we’ve built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined. Ready to transformdigital with us? Apply now Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $174,100.00 - $261,100.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status