Subway
Director, CRM & Personalization
Subway, Miami, Florida, us, 33222
Director, CRM & Personalization
Miami, FL, USA Req #1531
Wednesday, November 6, 2024
Region:
Miami, FL Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there. Why Join Us? At Subway, “better” is baked into our DNA.
We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier. Our purpose is about more than the food we serve in our restaurants.
It’s centered on fueling healthy businesses and healthier lives.
It is one of the most exciting times to join the Subway team and contribute to our transformational journey. About the Role: We have an exciting opportunity to support our Loyalty team as a Director, CRM & Personalization based in Miami, FL. Our Subway personalization team is on year two of our journey to provide the best experience for our guests. We’re obsessed with understanding our guests needs, motivations and how we can build a seamless experience for them. We’ve invested in the tools, data, teams, and programs to help us deliver best-in-class personalization capabilities, but now we’re looking for a director to lead our CRM and personalization strategy. Join Subway as our Director of CRM & Personalization where your customer obsession will elevate engagement across our stores, channels and programs. We’re seeking a strategic leader to leverage data for enhancing acquisition, retention, and loyalty. In this role, you’ll innovate CRM contact strategies, mentor a dedicated team, and partner with marketing, analytics, MarTech, and product teams to create personalized customer journeys through email, push, SMS, and more. If you’re passionate about putting our guests at the heart of everything we do, we want to hear from you! If you feel that this is the role for you, and you are successful with your application, be ready to be
Bold ,
Empowered ,
Accountable , and ready to have
Fun
in a fast paced and agile working environment. Responsibilities include but are not limited to: CRM Strategy:
Develop a comprehensive CRM strategy focused on customer lifecycle management, loyalty, acquisition and retention for Subway. Email & Push Marketing:
Own the execution of personalized email and push notification campaigns. A/B Testing & Optimization:
Drive continuous A/B testing to enhance open and click-through rates. Customer Segmentation:
Work with our Director of Data Personalization to co-create and enhance segments for personalized communication. Automated Workflows:
Design and manage automated email and push journeys. Omnichannel Integration:
Ensure consistent CRM efforts across digital, in-store, and various communication channels. Internal Collaboration:
Partner with loyalty, operations, marketing, creative, legal, MarTech, and digital teams. Analytics & Insights:
Use customer data to identify growth opportunities and track campaign effectiveness. CRM Technology:
Lead the selection and optimization of CRM tools. Team Leadership:
Mentor a small team of CRM professionals and 3rd party partners. Qualifications: Bachelor’s degree in Marketing, Business, MIS, or related field; MBA preferred. 8+ years in CRM or lifecycle marketing, including 3+ years in a leadership role. Proven track record in driving retention and engagement through effective CRM strategies. Experience with Adobe email and push solutions. Strong analytical skills to translate data into actionable strategies. Excellent project management and communication skills. Experience in QSR, restaurants, retail, or eCommerce is highly desirable. Familiarity with writing SQL isn’t required, but very much a nice-to-have. Comfortable with using Tableau dashboards for reporting. Expert with both creating and presenting PowerPoints for executive audiences. What do we Offer? Insurance Plans (Medical/Life) Pension/401K/RSP (country specific) Competitive Bonus Mobility Allowance Tuition Reimbursement Company Holidays Employee Resource Groups Volunteering time And Many More….. The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/M/F/D/V Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.
#J-18808-Ljbffr
Miami, FL Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there. Why Join Us? At Subway, “better” is baked into our DNA.
We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier. Our purpose is about more than the food we serve in our restaurants.
It’s centered on fueling healthy businesses and healthier lives.
It is one of the most exciting times to join the Subway team and contribute to our transformational journey. About the Role: We have an exciting opportunity to support our Loyalty team as a Director, CRM & Personalization based in Miami, FL. Our Subway personalization team is on year two of our journey to provide the best experience for our guests. We’re obsessed with understanding our guests needs, motivations and how we can build a seamless experience for them. We’ve invested in the tools, data, teams, and programs to help us deliver best-in-class personalization capabilities, but now we’re looking for a director to lead our CRM and personalization strategy. Join Subway as our Director of CRM & Personalization where your customer obsession will elevate engagement across our stores, channels and programs. We’re seeking a strategic leader to leverage data for enhancing acquisition, retention, and loyalty. In this role, you’ll innovate CRM contact strategies, mentor a dedicated team, and partner with marketing, analytics, MarTech, and product teams to create personalized customer journeys through email, push, SMS, and more. If you’re passionate about putting our guests at the heart of everything we do, we want to hear from you! If you feel that this is the role for you, and you are successful with your application, be ready to be
Bold ,
Empowered ,
Accountable , and ready to have
Fun
in a fast paced and agile working environment. Responsibilities include but are not limited to: CRM Strategy:
Develop a comprehensive CRM strategy focused on customer lifecycle management, loyalty, acquisition and retention for Subway. Email & Push Marketing:
Own the execution of personalized email and push notification campaigns. A/B Testing & Optimization:
Drive continuous A/B testing to enhance open and click-through rates. Customer Segmentation:
Work with our Director of Data Personalization to co-create and enhance segments for personalized communication. Automated Workflows:
Design and manage automated email and push journeys. Omnichannel Integration:
Ensure consistent CRM efforts across digital, in-store, and various communication channels. Internal Collaboration:
Partner with loyalty, operations, marketing, creative, legal, MarTech, and digital teams. Analytics & Insights:
Use customer data to identify growth opportunities and track campaign effectiveness. CRM Technology:
Lead the selection and optimization of CRM tools. Team Leadership:
Mentor a small team of CRM professionals and 3rd party partners. Qualifications: Bachelor’s degree in Marketing, Business, MIS, or related field; MBA preferred. 8+ years in CRM or lifecycle marketing, including 3+ years in a leadership role. Proven track record in driving retention and engagement through effective CRM strategies. Experience with Adobe email and push solutions. Strong analytical skills to translate data into actionable strategies. Excellent project management and communication skills. Experience in QSR, restaurants, retail, or eCommerce is highly desirable. Familiarity with writing SQL isn’t required, but very much a nice-to-have. Comfortable with using Tableau dashboards for reporting. Expert with both creating and presenting PowerPoints for executive audiences. What do we Offer? Insurance Plans (Medical/Life) Pension/401K/RSP (country specific) Competitive Bonus Mobility Allowance Tuition Reimbursement Company Holidays Employee Resource Groups Volunteering time And Many More….. The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/M/F/D/V Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.
#J-18808-Ljbffr