Cracker Barrel
Director Loyalty CRM
Cracker Barrel, Lebanon, Tennessee, United States, 37090
Cracker Barrel Director Loyalty CRM Lebanon, Tennessee Apply Now
What is it like to work at Cracker Barrel? It feels like… Care beyond the table
– At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong. Opportunities to fill your cup
– Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you’ll have hands-on, role-specific training and the ability to engage in peer-to-peer learning. A warm welcome
– For five decades, we have focused on creating a Pleasing People brand that inspires a “home away from home” feeling for each other and our guests. WHAT YOU'LL DO The Director of CRM & Loyalty leads the marketing teams responsible for the development, management and execution of omni-channel (in-store and digital) data-driven strategies and programs including the marketing promotional calendar to drive Guest engagement, profitable sales and traffic. This role serves as the channel subject matter expert for Loyalty/Rewards, personalization, email/SMS/MMS, and app push bringing forth trends, best practices, and technologies. Manage the gift card program and guest relations team to drive long-term Guest value and performance across key audience segments and journeys. Develop and implement comprehensive CRM, lifecycle, and promotional offer strategies to enhance member and non-member relationships, drive retention, and increase customer lifetime value. Collaborate with cross-functional teams including marketing, finance, guest relations, IT, operations, training, and corporate comms to ensure alignment and integration of CRM & Loyalty initiatives with overall business objectives. Lead high-level budget and financial forecasting for digital/CRM/loyalty programs including revenue, margin, sales discounts, and rewards redemptions. Responsible for driving profitable growth in gift card sales across 3rd-party, B2B, and owned channels leveraging digital/CRM/loyalty, audiences, and customer analytics. WHAT YOU'LL NEED Bachelor’s degree in marketing, data analytics, technology, or combination of other relevant disciplines. 7-10 years experience in loyalty, email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketing, preferably in the restaurant or retail category. Experience using enterprise email marketing technology, specifically Salesforce. Experience implementing and optimizing a Customer Data Platform. Proven track record of developing and executing highly effective Loyalty and CRM customer programs. Strong communications, interpersonal, and collaboration skills. Detail-oriented, analytical, resourceful and a creative problem solver. Remote with up to 25% travel. Compensation and Bonuses:
Competitive Annual Salary | Annual Bonus Opportunities Care for Your Well-being:
Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program Growth and Development:
Business Resource Groups | Tuition Reimbursement | Professional Development Invest in Your Future:
401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program Even More to Look Forward to:
35% Discount on Cracker Barrel Food and Retail items ABOUT US For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. PURSUE THE CAREER YOU CRAVE—APPLY NOW Cracker Barrel is an equal opportunity employer.
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What is it like to work at Cracker Barrel? It feels like… Care beyond the table
– At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong. Opportunities to fill your cup
– Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you’ll have hands-on, role-specific training and the ability to engage in peer-to-peer learning. A warm welcome
– For five decades, we have focused on creating a Pleasing People brand that inspires a “home away from home” feeling for each other and our guests. WHAT YOU'LL DO The Director of CRM & Loyalty leads the marketing teams responsible for the development, management and execution of omni-channel (in-store and digital) data-driven strategies and programs including the marketing promotional calendar to drive Guest engagement, profitable sales and traffic. This role serves as the channel subject matter expert for Loyalty/Rewards, personalization, email/SMS/MMS, and app push bringing forth trends, best practices, and technologies. Manage the gift card program and guest relations team to drive long-term Guest value and performance across key audience segments and journeys. Develop and implement comprehensive CRM, lifecycle, and promotional offer strategies to enhance member and non-member relationships, drive retention, and increase customer lifetime value. Collaborate with cross-functional teams including marketing, finance, guest relations, IT, operations, training, and corporate comms to ensure alignment and integration of CRM & Loyalty initiatives with overall business objectives. Lead high-level budget and financial forecasting for digital/CRM/loyalty programs including revenue, margin, sales discounts, and rewards redemptions. Responsible for driving profitable growth in gift card sales across 3rd-party, B2B, and owned channels leveraging digital/CRM/loyalty, audiences, and customer analytics. WHAT YOU'LL NEED Bachelor’s degree in marketing, data analytics, technology, or combination of other relevant disciplines. 7-10 years experience in loyalty, email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketing, preferably in the restaurant or retail category. Experience using enterprise email marketing technology, specifically Salesforce. Experience implementing and optimizing a Customer Data Platform. Proven track record of developing and executing highly effective Loyalty and CRM customer programs. Strong communications, interpersonal, and collaboration skills. Detail-oriented, analytical, resourceful and a creative problem solver. Remote with up to 25% travel. Compensation and Bonuses:
Competitive Annual Salary | Annual Bonus Opportunities Care for Your Well-being:
Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program Growth and Development:
Business Resource Groups | Tuition Reimbursement | Professional Development Invest in Your Future:
401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program Even More to Look Forward to:
35% Discount on Cracker Barrel Food and Retail items ABOUT US For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. PURSUE THE CAREER YOU CRAVE—APPLY NOW Cracker Barrel is an equal opportunity employer.
#J-18808-Ljbffr