Cracker Barrel
Customer & Marketing Analytics Lead
Cracker Barrel, Lebanon, Tennessee, United States, 37090
WHY CRACKER BARREL
What is it like to work at Cracker Barrel? It feels like…
Care beyond the table
– At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong.
Opportunities to fill your cup
– Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you’ll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.
A warm welcome
– For five decades, we have focused on creating a Pleasing People® brand that inspires a “home away from home” feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams – from the newest to the most tenured employees.
Serving up the care – and career – you crave.
WHAT YOU'LL DO
As the Customer & Marketing Analytics Lead, you will leverage our rapidly growing loyalty and marketing data assets to deliver and visualize insights in support of key CRM and Loyalty initiatives. You will be expected to engineer new insights and ensure the maximization of Cracker Barrel’s loyalty and marketing data assets with an eye on reusability to ensure value generation for and from all data projects. As an independent contributor, you will provide meaningful analysis and insights that drive our marketing planning and forecasting, all while guiding the larger marketing team on best practices for data-driven decisions. Day-to-day activities include working closely with business stakeholders for a given domain, data engineering to help provide prioritization for new insights, and owning the visualization/insight delivery for business use cases.
Analyze and provide data insights to marketing and cross-functional business partners in support of given use cases
Lead and become a domain expert for our loyalty and marketing data assets to ensure insight velocity in line with business expectations
Recommend and implement data modeling techniques for forecasting and insight for the business, including A/B or multivariate testing.
Create, schedule, and productionalize standard reports for business consumption
Operational support of products created. “Your own and support the products you build”
Provide feedback and assist with prioritization regarding data quality, automated QA tests, and overall platform enhancement to data engineering teams
Collaborate with internal and external data engineering resources, product managers/SMEs, and business users to understand data needs and support the implementation of such
Create design documents for data integration or data reporting projects
Participate in design and code reviews
Stay updated with the latest industry trends and technologies and apply them to improve software development processes.
Manage timeline expectations within and across teams, and deliver on our responsibilities accordingly
Show discipline in bringing consistent performance, communication, and attitude to the job every day. Actively contribute to your department to complete tasks and meet company goals
Partner with the Loyalty/CRM team to measure, analyze, and report overall KPI program performance for Cracker Barrel Rewards, CRM, and overall customer health
Continually advance the team’s analytical capabilities, including forecasting, test and learn, automation, incremental analysis, and other sophisticated methodologies
WHAT YOU'LL NEED
Bachelor's degree in statistics, mathematics, economics, engineering, the physical sciences, computer science, marketing/business, or similar field with quantitative rigor OR equivalent experience
7+ years of experience in Data Analytics with some Data Engineering functions with at least 3 years in a lead role
5+ years of hands-on experience working with large data sets (especially customer and interaction-level activity data) in cloud environments such as Snowflake and/or Google Big Query (digital data analytics a plus)
5+ years of experience in customer and marketing data analysis and exploration with proficiency in statistical analysis techniques to understand customer patterns, trends and segments within the data (pandas, NumPy, or R)
5+ years experience creating data visualizations for insights to both technical and non-technical audiences; hands-on experience building sophisticated dashboards with popular data viz tools such as Tableau, Power BI, Looker, etc. (Expert level Tableau developer preferred)
Expert-level SQL skills with Proficiency in R, Python, or other statistical analysis tools
Expertise in data-wrangling and data cleansing, able to sift through multiple data sets to create bespoke insights
Expertise in building and automating customer & marketing dashboards using BI viz tools (Tableau, PowerBI, Looker, etc.)
Experience developing analytic techniques such as forecasting, predictive modeling, segmentation analysis, simulation modeling, etc.
Familiarity with Marketing Technology platforms, data structure and analysis. Experience with Salesforce Marketing Cloud, Customer Data Platforms, etc., preferred
Subject matter expert in loyalty and CRM analytics with strong test & learn experience (experience in media measurement, attribution, and digital analytics is a plus)
Proven experience with marketing finance terminology and frameworks, including forecasting and analyzing program effectiveness and ROI
Ability to be curious, and analytical, and have a deep understanding of customer data and marketing campaigns
Proactive self-starter with experience driving critical initiatives; ability to operate independently with minimal supervision
Flexible and adaptable to shifting priorities, ambiguity, and rapid change
Excellent communication and leadership abilities – lead and influence teams across departments to accomplish program projects and goals
Experience in the hospitality or retail industry preferred
**WHAT’S IN IT FOR YOU
**
Compensation and Bonuses:
Competitive Annual Salary | Annual Bonus Opportunities
Care for Your Well-being:
Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
Growth and Development:
Business Resource Groups | Tuition Reimbursement | Professional Development
Invest in Your Future:
401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
Even More to Look Forward to:
35% Discount on Cracker Barrel Food and Retail items
ABOUT US
For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It’s something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.
PURSUE THE CAREER YOU CRAVE—APPLY NOW
Cracker Barrel is an equal opportunity employer.
Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.
At Cracker Barrel, we believe everyone deserves to feel cared for – we start with our team. To us, care means Culture, Achievement, Responsibility, and Experience and is the foundation for everything we do.
We’re welcoming team players and go-above-and-beyond helpers who value what everyone brings to the table. Our passion and commitment to serving others – and each other – bonds us to work together no matter what the fast-paced and unpredictable days bring.
At Cracker Barrel, you’re never alone on the journey. Whether you’re serving our guests or serving someone who is, you’re part of a team that creates a “home away from home” feeling and encourages opportunities to learn new skills and find fulfillment in every role. We know that when we care for each other, we can create the best experience for our guests – and that’s something we all crave.
Ready to gather ‘round our table? We’re serving up the care – and career – you crave.
Click here to tell us about yourself! We'll get in touch if there's an opportunity that seems like a good fit.
For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It’s something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.
In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department toll free at 1-800-333-9566.
Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact 1-800-333-9566 so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.
In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online (http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.
Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.
What is it like to work at Cracker Barrel? It feels like…
Care beyond the table
– At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong.
Opportunities to fill your cup
– Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you’ll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.
A warm welcome
– For five decades, we have focused on creating a Pleasing People® brand that inspires a “home away from home” feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams – from the newest to the most tenured employees.
Serving up the care – and career – you crave.
WHAT YOU'LL DO
As the Customer & Marketing Analytics Lead, you will leverage our rapidly growing loyalty and marketing data assets to deliver and visualize insights in support of key CRM and Loyalty initiatives. You will be expected to engineer new insights and ensure the maximization of Cracker Barrel’s loyalty and marketing data assets with an eye on reusability to ensure value generation for and from all data projects. As an independent contributor, you will provide meaningful analysis and insights that drive our marketing planning and forecasting, all while guiding the larger marketing team on best practices for data-driven decisions. Day-to-day activities include working closely with business stakeholders for a given domain, data engineering to help provide prioritization for new insights, and owning the visualization/insight delivery for business use cases.
Analyze and provide data insights to marketing and cross-functional business partners in support of given use cases
Lead and become a domain expert for our loyalty and marketing data assets to ensure insight velocity in line with business expectations
Recommend and implement data modeling techniques for forecasting and insight for the business, including A/B or multivariate testing.
Create, schedule, and productionalize standard reports for business consumption
Operational support of products created. “Your own and support the products you build”
Provide feedback and assist with prioritization regarding data quality, automated QA tests, and overall platform enhancement to data engineering teams
Collaborate with internal and external data engineering resources, product managers/SMEs, and business users to understand data needs and support the implementation of such
Create design documents for data integration or data reporting projects
Participate in design and code reviews
Stay updated with the latest industry trends and technologies and apply them to improve software development processes.
Manage timeline expectations within and across teams, and deliver on our responsibilities accordingly
Show discipline in bringing consistent performance, communication, and attitude to the job every day. Actively contribute to your department to complete tasks and meet company goals
Partner with the Loyalty/CRM team to measure, analyze, and report overall KPI program performance for Cracker Barrel Rewards, CRM, and overall customer health
Continually advance the team’s analytical capabilities, including forecasting, test and learn, automation, incremental analysis, and other sophisticated methodologies
WHAT YOU'LL NEED
Bachelor's degree in statistics, mathematics, economics, engineering, the physical sciences, computer science, marketing/business, or similar field with quantitative rigor OR equivalent experience
7+ years of experience in Data Analytics with some Data Engineering functions with at least 3 years in a lead role
5+ years of hands-on experience working with large data sets (especially customer and interaction-level activity data) in cloud environments such as Snowflake and/or Google Big Query (digital data analytics a plus)
5+ years of experience in customer and marketing data analysis and exploration with proficiency in statistical analysis techniques to understand customer patterns, trends and segments within the data (pandas, NumPy, or R)
5+ years experience creating data visualizations for insights to both technical and non-technical audiences; hands-on experience building sophisticated dashboards with popular data viz tools such as Tableau, Power BI, Looker, etc. (Expert level Tableau developer preferred)
Expert-level SQL skills with Proficiency in R, Python, or other statistical analysis tools
Expertise in data-wrangling and data cleansing, able to sift through multiple data sets to create bespoke insights
Expertise in building and automating customer & marketing dashboards using BI viz tools (Tableau, PowerBI, Looker, etc.)
Experience developing analytic techniques such as forecasting, predictive modeling, segmentation analysis, simulation modeling, etc.
Familiarity with Marketing Technology platforms, data structure and analysis. Experience with Salesforce Marketing Cloud, Customer Data Platforms, etc., preferred
Subject matter expert in loyalty and CRM analytics with strong test & learn experience (experience in media measurement, attribution, and digital analytics is a plus)
Proven experience with marketing finance terminology and frameworks, including forecasting and analyzing program effectiveness and ROI
Ability to be curious, and analytical, and have a deep understanding of customer data and marketing campaigns
Proactive self-starter with experience driving critical initiatives; ability to operate independently with minimal supervision
Flexible and adaptable to shifting priorities, ambiguity, and rapid change
Excellent communication and leadership abilities – lead and influence teams across departments to accomplish program projects and goals
Experience in the hospitality or retail industry preferred
**WHAT’S IN IT FOR YOU
**
Compensation and Bonuses:
Competitive Annual Salary | Annual Bonus Opportunities
Care for Your Well-being:
Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
Growth and Development:
Business Resource Groups | Tuition Reimbursement | Professional Development
Invest in Your Future:
401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
Even More to Look Forward to:
35% Discount on Cracker Barrel Food and Retail items
ABOUT US
For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It’s something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.
PURSUE THE CAREER YOU CRAVE—APPLY NOW
Cracker Barrel is an equal opportunity employer.
Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.
At Cracker Barrel, we believe everyone deserves to feel cared for – we start with our team. To us, care means Culture, Achievement, Responsibility, and Experience and is the foundation for everything we do.
We’re welcoming team players and go-above-and-beyond helpers who value what everyone brings to the table. Our passion and commitment to serving others – and each other – bonds us to work together no matter what the fast-paced and unpredictable days bring.
At Cracker Barrel, you’re never alone on the journey. Whether you’re serving our guests or serving someone who is, you’re part of a team that creates a “home away from home” feeling and encourages opportunities to learn new skills and find fulfillment in every role. We know that when we care for each other, we can create the best experience for our guests – and that’s something we all crave.
Ready to gather ‘round our table? We’re serving up the care – and career – you crave.
Click here to tell us about yourself! We'll get in touch if there's an opportunity that seems like a good fit.
For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It’s something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.
In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department toll free at 1-800-333-9566.
Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact 1-800-333-9566 so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.
In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online (http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.
Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.