Movable Ink
Senior Product Marketing Manager
Movable Ink, New York, New York, us, 10261
The Senior Product Marketing Manager is responsible for driving customer advocacy and ensuring
the customer PoV is taken into account in the product roadmap. This is a unique role that blends product and customer marketing, and is highly collaborative with Product, Marketing, and Enablement teams.
The right candidate is a self-starter that is willing and able to re-imagine and start from scratch multiple customer programs, including our product advisory council (PAC), peer review site program, and win/loss program (among others).
Responsibilities:
Lead the Product Advisory Council.
Successfully transform and lead the Movable Ink Product Advisory Council (PAC) to be a world-class customer experience and to best provide customer input into the Studio and Da Vinci product roadmap.
Peer Review Sites.
Establish and run a peer review site program to help generate and accelerate pipeline.
Win/Loss/Churn Interviews.
Expand and optimize the existing Win/Loss/Churn interview program to generate more product, marketing, sales, and customer account management insights and areas of opportunity.
Establish a Customer Showcase program.
Collaborate closely with the content marketing team to identity the top Movable Ink customers and create executive-level content (videos, presentations, etc.) showcasing these digital transformation stories. Establish these top customers as critical Movable Ink customer advocates.
Support Marketing events and collateral.
Support Marketing in up-leveling executive and compelling content for the Customer Advisory Board (CAB), Think Summit (yearly customer event), case studies, and testimonials. Support Marketing on ABM messaging to accelerate pipeline.
Bring Voice of Customer to the Product Organizations.
Support the rest of the product organization in understanding the voice of the customer. Establish a central source of truth of critical customer success statistics.
Qualifications:
5+ years of marketing experience in product marketing and/or customer marketing in B2B SaaS companies.
Experience in Martech, selling to B2C marketing buyers.
Experience in establishing functions, including customer advocacy, PMM and/or customer advocacy programs, from the ground up. Strong ability to start new programs from the ground up.
Understanding of how to message and position SaaS products.
Understand and translate technical concepts into marketer-friendly language
Strong presentation, leadership and communication skills, especially in customer-facing leadership roles
Ability to work cross functionally
The base pay range for this position is $150,000-$180,000/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.
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the customer PoV is taken into account in the product roadmap. This is a unique role that blends product and customer marketing, and is highly collaborative with Product, Marketing, and Enablement teams.
The right candidate is a self-starter that is willing and able to re-imagine and start from scratch multiple customer programs, including our product advisory council (PAC), peer review site program, and win/loss program (among others).
Responsibilities:
Lead the Product Advisory Council.
Successfully transform and lead the Movable Ink Product Advisory Council (PAC) to be a world-class customer experience and to best provide customer input into the Studio and Da Vinci product roadmap.
Peer Review Sites.
Establish and run a peer review site program to help generate and accelerate pipeline.
Win/Loss/Churn Interviews.
Expand and optimize the existing Win/Loss/Churn interview program to generate more product, marketing, sales, and customer account management insights and areas of opportunity.
Establish a Customer Showcase program.
Collaborate closely with the content marketing team to identity the top Movable Ink customers and create executive-level content (videos, presentations, etc.) showcasing these digital transformation stories. Establish these top customers as critical Movable Ink customer advocates.
Support Marketing events and collateral.
Support Marketing in up-leveling executive and compelling content for the Customer Advisory Board (CAB), Think Summit (yearly customer event), case studies, and testimonials. Support Marketing on ABM messaging to accelerate pipeline.
Bring Voice of Customer to the Product Organizations.
Support the rest of the product organization in understanding the voice of the customer. Establish a central source of truth of critical customer success statistics.
Qualifications:
5+ years of marketing experience in product marketing and/or customer marketing in B2B SaaS companies.
Experience in Martech, selling to B2C marketing buyers.
Experience in establishing functions, including customer advocacy, PMM and/or customer advocacy programs, from the ground up. Strong ability to start new programs from the ground up.
Understanding of how to message and position SaaS products.
Understand and translate technical concepts into marketer-friendly language
Strong presentation, leadership and communication skills, especially in customer-facing leadership roles
Ability to work cross functionally
The base pay range for this position is $150,000-$180,000/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.
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