Equinix
Director, Web Strategy
Equinix, Chicago, Illinois, United States, 60290
Who are we?
Equinix is the world's digital infrastructure company, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners, and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.
Director, Web Strategy
Job Summary Leads the Digital Marketing function and directs a multi-discipline management team that is responsible for driving the right audience to Equinix digital properties and converting prospects into the lead funnel through a defined user journey and experience. Responsibilities Lead the overall vision and strategy for Equinix's global website, including the design, architecture and user experience to optimize performance, usability and conversion.
Manage the creation and execution of a content strategy for the website, ensuring content is high-quality, SEO-optimized and aligned with Equinix's messaging and goals. Work closely with content creators to maintain a consistent voice across all digital assets.
Work closely across engineering, design, marketing and content teams to continuously improve the website and the user experience. Act as a bridge between technical teams and content team to ensure cohesive website management and execution.
Monitor website performance using analytics tools to identify areas for improvement and implement ongoing optimization strategies. Ensure website is continually updated for speed, security and relevance.
Own and deliver reporting analysis on performance and business impact as well as conceiving and executing testing strategies, QA process and ensuring the delivery of initiatives on time and of the highest quality.
Coach, guide and mentor a team of engineers, content creators and design specialists, in addition to managing our important vendor relationships.
Qualifications 12-15+ years' experience leading strategy and execution of web and design for B2B technology company, including 5-8 years leading a diverse team of technical professionals.
Skilled in balancing technical needs and requirements with business objectives and consulting with stakeholders on shaping and scoping key initiatives, including localization and SEO.
Deep technical expertise and practical experience in web development and related web technologies, including HTML, CSS and JavaScript.
Demonstrated experience in developing and executing SEO strategies, creating high-impact content and optimizing websites for better search rankings, lead generation and conversion.
Strong project management capabilities to oversee complex website initiatives, ensuring projects are delivered on time, within scope and within budget; ability to leverage data to drive decisions related to website design, content and functionality.
Extensive team management skills and experience managing cross-functional teams, including engineering, design and content.
The United States targeted pay range for this position in the following locations is: San Francisco, CA / Bay Area: $160,000 to $273,000 per year.
California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state: $153,000 to $261,000 per year.
Colorado, Nevada, Rhode Island: $139,000 to $237,000 per year.
Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training. This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process. The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position. As an employee, you become important to Equinix's success. Details about our company benefits can be found at the following link: USA Benefits eBook. Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form. Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy/childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political/organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
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Job Summary Leads the Digital Marketing function and directs a multi-discipline management team that is responsible for driving the right audience to Equinix digital properties and converting prospects into the lead funnel through a defined user journey and experience. Responsibilities Lead the overall vision and strategy for Equinix's global website, including the design, architecture and user experience to optimize performance, usability and conversion.
Manage the creation and execution of a content strategy for the website, ensuring content is high-quality, SEO-optimized and aligned with Equinix's messaging and goals. Work closely with content creators to maintain a consistent voice across all digital assets.
Work closely across engineering, design, marketing and content teams to continuously improve the website and the user experience. Act as a bridge between technical teams and content team to ensure cohesive website management and execution.
Monitor website performance using analytics tools to identify areas for improvement and implement ongoing optimization strategies. Ensure website is continually updated for speed, security and relevance.
Own and deliver reporting analysis on performance and business impact as well as conceiving and executing testing strategies, QA process and ensuring the delivery of initiatives on time and of the highest quality.
Coach, guide and mentor a team of engineers, content creators and design specialists, in addition to managing our important vendor relationships.
Qualifications 12-15+ years' experience leading strategy and execution of web and design for B2B technology company, including 5-8 years leading a diverse team of technical professionals.
Skilled in balancing technical needs and requirements with business objectives and consulting with stakeholders on shaping and scoping key initiatives, including localization and SEO.
Deep technical expertise and practical experience in web development and related web technologies, including HTML, CSS and JavaScript.
Demonstrated experience in developing and executing SEO strategies, creating high-impact content and optimizing websites for better search rankings, lead generation and conversion.
Strong project management capabilities to oversee complex website initiatives, ensuring projects are delivered on time, within scope and within budget; ability to leverage data to drive decisions related to website design, content and functionality.
Extensive team management skills and experience managing cross-functional teams, including engineering, design and content.
The United States targeted pay range for this position in the following locations is: San Francisco, CA / Bay Area: $160,000 to $273,000 per year.
California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state: $153,000 to $261,000 per year.
Colorado, Nevada, Rhode Island: $139,000 to $237,000 per year.
Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training. This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process. The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position. As an employee, you become important to Equinix's success. Details about our company benefits can be found at the following link: USA Benefits eBook. Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form. Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy/childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political/organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
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