Deckers Brands
Sr. Director, Global Retail Brand Expression - HOKA
Deckers Brands, Fort Wayne, Indiana, United States, 47169
Sr. Director, Global Retail Brand Expression - HOKA
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. Job Title:
Senior Director, Global Retail Brand Expression - HOKA
Reports to:
VP Global Marketing, HOKA
Location:
Remote – West Coast, Los Angeles, CA or Portland, OR preferred Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington. The Role HOKA, a leading athletic footwear and apparel brand known for innovation and performance, is seeking a strategic leader of Global Retail Brand Expression to be responsible for defining and directing the overall retail brand experience strategy across all retail touchpoints, ensuring that our owned and partner retail spaces deliver exceptional consumer experiences that are aligned with our brand. This role will bring extensive knowledge in retail management, go to market processes, marketing, visual merchandising, design, and consumer experience, along with a deep understanding of how these elements impact our brand at retail. Your Impact The primary functions of this role include but are not limited to: 1. Retail Brand Strategy Develop Comprehensive Strategy : Create a cohesive retail brand experience strategy that aligns with HOKA’s overall brand objectives, ensuring consistency across global owned and wholesale consumer touchpoints. Innovative Playbooks and Programs : Design and implement strategies and programs to enhance brand awareness and consumer engagement within retail environments. Monitor Brand Impact : Regularly assess the effectiveness of strategies to ensure they resonate with the target audience and adjust accordingly. 2. Storytelling, Experience, and Design Collaborate with Creative Agencies : Work with design and creative partners to craft innovative storytelling, visual merchandising, and retail experiences that enhance consumer engagement. Create Immersive Experiences : Deliver visually appealing and engaging in-store experiences that reflect the brand’s identity and drive demand. Integrate Technology : Leverage technology and interactive elements to enrich the consumer journey and enhance overall retail experiences. 3. Retail Experience Innovation Implement Unique In-Store Experiences : Develop and execute initiatives that create memorable customer interactions aligned with HOKA’s values and mission. Enhance Consumer Journey : Continuously innovate in-store experiences to meet evolving consumer expectations and preferences. Conduct Market Analysis : Regularly analyze market trends and consumer behavior to identify opportunities for growth and improvement. 4. Team Leadership Build and Lead Team : Assemble and guide a high-performing team focused on retail brand expression. Foster Talent Pipeline : Develop initiatives to attract and retain talent that supports future brand and retail objectives. Who You Are Creative Problem-Solver : Ability to think innovatively and develop unique solutions. Proactive communicator and collaborator : Strong aptitude for communicating clearly across various levels of the organization. Adaptable Leader : Capability to embrace change and lead with confidence. We’d love to hear from people with Bachelor’s degree in Marketing, Business, Retail Management, or related field. Minimum of 10+ years of experience in retail management. Strong understanding of the retail landscape, consumer behavior, and emerging trends. Proven success in developing and implementing retail brand experience strategies. Exceptional creativity and an eye for design. Proven ability to lead cross-functional teams and manage multiple projects simultaneously. What We'll Give You Competitive Pay and Bonuses : Competitive compensation programs. Financial Planning and wellbeing : Plans to help employees achieve financial goals. Time away from work : Support for employees’ needs for time off. Extras, discounts and perks : Variety of benefits beyond salary. Growth and Development : Opportunities for personal and professional development. Health and Wellness : Comprehensive health and wellness programs. $255,000 - $265,000 The salary range posted reflects the minimum and maximum target for new hire salaries for this role. Individual pay will be determined by location and additional factors. Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer.
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At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. Job Title:
Senior Director, Global Retail Brand Expression - HOKA
Reports to:
VP Global Marketing, HOKA
Location:
Remote – West Coast, Los Angeles, CA or Portland, OR preferred Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington. The Role HOKA, a leading athletic footwear and apparel brand known for innovation and performance, is seeking a strategic leader of Global Retail Brand Expression to be responsible for defining and directing the overall retail brand experience strategy across all retail touchpoints, ensuring that our owned and partner retail spaces deliver exceptional consumer experiences that are aligned with our brand. This role will bring extensive knowledge in retail management, go to market processes, marketing, visual merchandising, design, and consumer experience, along with a deep understanding of how these elements impact our brand at retail. Your Impact The primary functions of this role include but are not limited to: 1. Retail Brand Strategy Develop Comprehensive Strategy : Create a cohesive retail brand experience strategy that aligns with HOKA’s overall brand objectives, ensuring consistency across global owned and wholesale consumer touchpoints. Innovative Playbooks and Programs : Design and implement strategies and programs to enhance brand awareness and consumer engagement within retail environments. Monitor Brand Impact : Regularly assess the effectiveness of strategies to ensure they resonate with the target audience and adjust accordingly. 2. Storytelling, Experience, and Design Collaborate with Creative Agencies : Work with design and creative partners to craft innovative storytelling, visual merchandising, and retail experiences that enhance consumer engagement. Create Immersive Experiences : Deliver visually appealing and engaging in-store experiences that reflect the brand’s identity and drive demand. Integrate Technology : Leverage technology and interactive elements to enrich the consumer journey and enhance overall retail experiences. 3. Retail Experience Innovation Implement Unique In-Store Experiences : Develop and execute initiatives that create memorable customer interactions aligned with HOKA’s values and mission. Enhance Consumer Journey : Continuously innovate in-store experiences to meet evolving consumer expectations and preferences. Conduct Market Analysis : Regularly analyze market trends and consumer behavior to identify opportunities for growth and improvement. 4. Team Leadership Build and Lead Team : Assemble and guide a high-performing team focused on retail brand expression. Foster Talent Pipeline : Develop initiatives to attract and retain talent that supports future brand and retail objectives. Who You Are Creative Problem-Solver : Ability to think innovatively and develop unique solutions. Proactive communicator and collaborator : Strong aptitude for communicating clearly across various levels of the organization. Adaptable Leader : Capability to embrace change and lead with confidence. We’d love to hear from people with Bachelor’s degree in Marketing, Business, Retail Management, or related field. Minimum of 10+ years of experience in retail management. Strong understanding of the retail landscape, consumer behavior, and emerging trends. Proven success in developing and implementing retail brand experience strategies. Exceptional creativity and an eye for design. Proven ability to lead cross-functional teams and manage multiple projects simultaneously. What We'll Give You Competitive Pay and Bonuses : Competitive compensation programs. Financial Planning and wellbeing : Plans to help employees achieve financial goals. Time away from work : Support for employees’ needs for time off. Extras, discounts and perks : Variety of benefits beyond salary. Growth and Development : Opportunities for personal and professional development. Health and Wellness : Comprehensive health and wellness programs. $255,000 - $265,000 The salary range posted reflects the minimum and maximum target for new hire salaries for this role. Individual pay will be determined by location and additional factors. Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer.
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