Samsung Electronics
Director head of creative mobile experience
Samsung Electronics, Plano, Texas, us, 75086
Director Head of Creative Mobile Experience
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances, and enterprise solutions. Our passion for innovation has been the common thread throughout our history. We’ve grown into one of the most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations. Role and Responsibilities Reporting to the Vice President of Mobile Marketing, the Senior Creative Director, Head of Creative Studio will be a visionary creative leader for the Mobile business in the US, reinvigorating the Samsung brand as a desired choice across the entire portfolio of smartphones, tablets, PC, and wearables. This pivotal role requires an individual with a strong passion for storytelling, a keen eye for design, a deep understanding of the US and global culture, and a tireless drive for creative excellence and innovation. This senior creative leader will lead the internal team and external agency partners to spearhead development of impactful creative strategies and concepts that will elevate and differentiate the Samsung mobile brand across all marketing channels, programs, and creative formats. The leader will be responsible for leading development and execution of the creative vision for the Samsung Galaxy mobile brand in the US, ensuring brand and creative consistency and alignment with Retail, external partners (Carriers, National Retailers), and B2B. You are a progressive influencer, comfortable “thinking big and bold” while also focusing on day-to-day creative operations and execution. You are fluent in the fundamentals of creative production across advertising and global asset localization, with experience across agency and client-side work. We are on a mission to boldly position Samsung as a culturally relevant brand within the mobile category. You are a change agent who will help bring this ambition to life. Skills and Qualifications Creative Vision and Leadership: Translate global creative vision for the Samsung Galaxy brand into a culturally relevant vision for the US market. Drive consistency of the creative strategy and execution across launches and always-on creative for the US market. Lead creative discussions with the global marketing team and evaluate gaps in creative strategies based on US consumer insights. Creative Development and Execution: Develop and activate Brand Playbook spanning brand foundations and specific campaign guidance. Build actionable creative toolkits to scale the brand across all formats and channels. Provide creative oversight and direction across advertising, content, brand activation, and partnerships. Team Leadership: Evaluate the current team and set a clear vision and plan for roles and responsibilities. Build and maintain a healthy environment through coaching and mentorship. Develop and grow the team and attract new diverse talent. Creative Operations: Manage the US creative engine for all briefed work, directing creative team and partners’ work. Develop a robust process for operationalizing asset production. Cross-Functional Creative Model: Set budgets and timelines for cross-functional teams. Work with cross-functional teams to scale creative production processes. Creative Center of Excellence: Future proof the brand’s consumer and cultural connection through proactive identification of innovative creative trends. Work closely with HQ to leverage global campaign strategy and creative assets. Qualifications: Bachelor’s Degree with 15+ years of experience in creative leadership for global brands. Proven track record of integrated creative campaigns across multiple platforms. Excellent communication skills and ability to articulate creative strategies effectively. Ability to operate in a fast-paced environment with an agile mindset. High emotional intelligence to solve complex problems at scale. At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities.
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Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances, and enterprise solutions. Our passion for innovation has been the common thread throughout our history. We’ve grown into one of the most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations. Role and Responsibilities Reporting to the Vice President of Mobile Marketing, the Senior Creative Director, Head of Creative Studio will be a visionary creative leader for the Mobile business in the US, reinvigorating the Samsung brand as a desired choice across the entire portfolio of smartphones, tablets, PC, and wearables. This pivotal role requires an individual with a strong passion for storytelling, a keen eye for design, a deep understanding of the US and global culture, and a tireless drive for creative excellence and innovation. This senior creative leader will lead the internal team and external agency partners to spearhead development of impactful creative strategies and concepts that will elevate and differentiate the Samsung mobile brand across all marketing channels, programs, and creative formats. The leader will be responsible for leading development and execution of the creative vision for the Samsung Galaxy mobile brand in the US, ensuring brand and creative consistency and alignment with Retail, external partners (Carriers, National Retailers), and B2B. You are a progressive influencer, comfortable “thinking big and bold” while also focusing on day-to-day creative operations and execution. You are fluent in the fundamentals of creative production across advertising and global asset localization, with experience across agency and client-side work. We are on a mission to boldly position Samsung as a culturally relevant brand within the mobile category. You are a change agent who will help bring this ambition to life. Skills and Qualifications Creative Vision and Leadership: Translate global creative vision for the Samsung Galaxy brand into a culturally relevant vision for the US market. Drive consistency of the creative strategy and execution across launches and always-on creative for the US market. Lead creative discussions with the global marketing team and evaluate gaps in creative strategies based on US consumer insights. Creative Development and Execution: Develop and activate Brand Playbook spanning brand foundations and specific campaign guidance. Build actionable creative toolkits to scale the brand across all formats and channels. Provide creative oversight and direction across advertising, content, brand activation, and partnerships. Team Leadership: Evaluate the current team and set a clear vision and plan for roles and responsibilities. Build and maintain a healthy environment through coaching and mentorship. Develop and grow the team and attract new diverse talent. Creative Operations: Manage the US creative engine for all briefed work, directing creative team and partners’ work. Develop a robust process for operationalizing asset production. Cross-Functional Creative Model: Set budgets and timelines for cross-functional teams. Work with cross-functional teams to scale creative production processes. Creative Center of Excellence: Future proof the brand’s consumer and cultural connection through proactive identification of innovative creative trends. Work closely with HQ to leverage global campaign strategy and creative assets. Qualifications: Bachelor’s Degree with 15+ years of experience in creative leadership for global brands. Proven track record of integrated creative campaigns across multiple platforms. Excellent communication skills and ability to articulate creative strategies effectively. Ability to operate in a fast-paced environment with an agile mindset. High emotional intelligence to solve complex problems at scale. At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities.
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