Creative Director - CRM

Creative Director - CRM

About us
Cheil Worldwide is the 10th-largest creative agency in the world. Headquartered in Seoul, South Korea, we were founded by Samsung in 1973 to grow its local and global business. While Samsung is still one of our main clients, our roster has evolved to include other globally recognized brands such as Adidas, Coca-Cola, ESPN, Lego, Nivea, PayPal, Starbucks, and many more.

Cheil Dallas serves as the lead agency for all Samsung projects in North America and is located steps from their office at Legacy Central in Plano, Texas. It's the home base for more than 200 creative problem-solvers who share a passion for developing groundbreaking ideas rooted in data, driven by insights, and enabled by innovative technology.

And that brings us to you... or rather you to us. Pushing boundaries and traditional advertising requires a curious mind undeterred by the never-been-done. We need a thinker and doer eager to explore new ways to connect with consumers beyond offering a product. If blending analytics with intuition and imagination makes your eyes sparkle, read on!

About you
Who you are is just as important as (if not more important than!) what you can do.

• Proven experience in a creative leadership role, with a strong focus on CRM and digital marketing.
• Exceptional copywriting skills, with the ability to create engaging, persuasive, and on-brand content for email campaigns, SMS, landing pages, and other communications.
• Proficiency in design with a keen eye for visual aesthetics and the ability to create visually impactful assets that complement the copywriting.
• A strategic mindset and a data-driven approach to creative decision-making, with the ability to analyze performance metrics and optimize campaigns for maximum impact.
• Strong leadership and team management skills, with the ability to inspire and motivate a team of creative professionals to deliver high-quality work in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to effectively communicate creative concepts and ideas to cross-functional teams and stakeholders.
• A passion for innovation and continuous learning, with a curiosity about emerging trends and technologies in CRM, digital marketing, and design.
• Experience leveraging AI tools and technologies

About the role
Like you, this job is multidimensional. And every aspect is crucial to creating culturally relevant work.

• Leading the creative direction for all CRM campaigns, ensuring consistency in messaging and brand voice across multiple channels.
• Collaborating closely with cross-functional teams, including marketing, data analytics, and technology, to develop comprehensive CRM strategies that drive engagement and conversion.
• Conceptualizing and producing innovative content for email campaigns, newsletters, and other CRM communications, with a focus on captivating copywriting that resonates with our target audience.
• Reviewing and optimizing subject lines, email content, and visual elements to maximize open rates, click-through rates, and overall campaign performance.
• Overseeing the development and maintenance of design systems, templates, and brand guidelines for CRM communications, ensuring consistency and brand integrity across all touchpoints.
• Leading large, intricate creative projects and teams, providing guidance, direction, and support to ensure successful execution and delivery of high-quality work.

About the requirements
You've got to check the boxes before you can think outside of them.

• Bachelor's degree in Advertising, Marketing, Communications, or a related field preferred.
• Proven experience (10+ years) in a creative leadership role within a marketing agency or similar environment
• Strong portfolio showcasing successful and impactful work across multiple channels, including CRM, commercials, radio, print, and digital.
• Exceptional conceptualization and ideation skills, with the ability to think strategically and translate client objectives into innovative creative solutions.
• Exceptional copywriting skills, with a track record of creating engaging, persuasive, and on-brand content for email campaigns, landing pages, and other CRM communications.
• In-depth knowledge of advertising principles, industry trends, and best practices.
• Strong leadership and team management abilities, with a track record of inspiring and motivating creative teams to deliver exceptional work.
• Demonstrated ability to lead large, intricate creative projects and teams, providing guidance, direction, and support to ensure successful execution and delivery of high-quality work.
• Excellent communication and interpersonal skills, with the ability to build strong client relationships and collaborate effectively with cross-functional teams.
• Proficiency in industry-standard software and tools, such as Adobe Creative Suite and project management platforms.
• Bonus points for AI usage and prompting knowledge experience.
• Bonus points for product or consumer electronics experience.
• Must be able to work in a hybrid office environment at the Plano, Texas location.