Strategy Director - Experiential

Cheil Dallas/Strategy/Hybrid

Strategy Director - Experiential

About Us
Cheil Worldwide is the 11th-largest creative agency globally, headquartered in Seoul, South Korea. Our Cheil Dallas office, located in Plano, Texas, serves as the lead agency for Samsung Mobile in North America as well as other key clients. Our 200+ team of creative problem-solvers brings groundbreaking ideas to life, rooted in data and driven by insights, to inspire innovative consumer experiences.

About the Role
We are seeking a visionary Strategy Director to drive best-in-class brand activations, experiences, and events, while seamlessly integrating communications strategies that enhance brand narratives. This senior leader will shape the future of experiential strategy at Cheil Dallas, creating memorable consumer interactions and cohesive messaging across channels.

You will work closely with executive leadership, cross-functional teams, and clients to identify strategic opportunities and develop innovative, insight-driven solutions that elevate our client work and drive measurable business impact. Potential projects include designing new marketing channels like live video commerce, setting strategy for new programs like brand campus ambassadorships, touch marketing campaigns for new product launches, while setting metrics and analyzing performance across digital and experiential campaigns.

Key Responsibilities

Lead Experiential Strategy:

• Design and implement high-impact experiential programs and activations that amplify brand presence and drive consumer engagement.
• Oversee end-to-end strategic development, including ideation, planning, and execution, to deliver immersive and memorable experiences for clients.

Craft Communication Narratives:

• Build cohesive, compelling communications strategies that enhance brand narratives across channels, including digital, social, and experiential.
• Develop strategic frameworks that position Cheil as a leader in multi-channel communication and engage diverse consumer audiences.
• Deliver presentation decks that are simple, tell a clear story and are visually appealing.

Client Leadership:

• Foster strong relationships with clients, gaining a deep understanding of their needs and positioning the agency as a strategic partner.
• Deliver presentations with confidence and clarity, guiding clients through strategic recommendations and ensuring alignment with business objectives.

Team Development:

• Lead and mentor a team of strategists across experiential and communications disciplines, fostering their growth and ensuring high standards of strategic thinking.
• Hire and nurture the next generation of strategists, promoting a culture of creativity, collaboration, and innovation.

Collaborate & Innovate:

• Work closely with the larger Cheil strategy team (including Brand, Connections, and Social Strategy) and other departments (creative, account, data science, etc.) to drive integrated strategies and achieve cohesive, impactful work.

New Business Development:

• Support business growth by contributing to new business pitches, developing proposals, and presenting in RFPs.
• Help position Cheil as a go-to agency for innovative, insight-driven experiential and communications strategy.

Thought Leadership:

• Drive strategic thought leadership both internally and externally, keeping the agency and clients informed of industry trends, cultural insights, and emerging technologies.
• Encourage innovative thinking that challenges norms and elevates client work.

Requirements
Credentials of our ideal strategist:

• A Bachelor's degree, preferably in fields like social sciences, English, or strategic communications.
• 8+ years in strategy, with a focus on experiential, communications, and/or multi-channel strategy, ideally within an agency setting.
• Proven experience in leading the strategy for high-impact activations, events, or experience-driven campaigns for consumer brands.
• Strong background in communications strategy, with the ability to craft narratives that connect experiential and digital touchpoints.
• Expert ability to translate insights into actionable, multi-channel strategies that drive consumer engagement.
• The best of the best when it comes to creating PPT decks and presenting live to internal and external stakeholders.
• Confidence to hold your own in presenting to C-level clients with the ability to think on your feet and guide strategic discussions.
• Strong analytical abilities, with a solid understanding of data-driven optimizations, KPIs, and performance metrics.
• Deep familiarity with how media platforms (digital, social, retail, experiential) complement each other within integrated strategies.
• Strategic thinker with a creative mindset, unafraid to push boundaries and explore the unconventional.
• Collaborative team leader and mentor, committed to fostering growth and promoting a positive, open culture.
• Proactive and resourceful, with a hands-on approach to problem-solving.
• Flexibility for travel, extended hours, and a hybrid work environment (in-office 2-3 days per week).