Marketing Data Analyst

Marketing Insights Analyst Healthcare

100% Remote, EST (Must live in EST time zone)

Healthcare industry

Contract (extension likely)12+months

55.00-60.00per hour W2

No corp to corp or 3rd party agency

Part time 26 hours a week

Google Analytics, Heap, Data visualization, Excel, Marketing Insights, Healthcare experience, Heap, Google Analytics, AB Testing, large data sets, actionable insights, Power BI , Digital Analytics

We are looking for a Marketing insights Analyst in the Healthcare Industry to work PART TIME, 4 days, 26 hours/week (Monday -Thursday 10 AM-5 PM EST, flexible on earlier start time).

Top 3-5 Skills/Experience you are looking to see on resume?

• Create and manage ongoing and ad-hoc reporting and analysis, translating data findings into strategic recommendations for improving user experiences and personalization campaigns

• • Elevate audience insights to inform a/b testing initiatives and refine segmentation strategies, aiming to improve desire business outcomes across the entire customer journey

• A highly organized approach to managing data, insights, and reports and make it easy to replicate analyses, track changes over time, and provide accessible insights for cross-functional partners

• Working knowledge of common marketing analytics tools, with an emphasis on web/mobile analytics (Google Analytics, Heap) and data visualization (Excel, Microsoft PowerBI is a plus)

Responsibilities

• Integrate large sets of data and insights from multiple sources to drive holistic business recommendations and aid strategy development, ensuring a comprehensive understanding of user behaviors.
• Create and manage ongoing and ad-hoc reporting and analysis, translating data findings into strategic recommendations for improving user experiences and personalization campaigns.
• Elevate audience insights to inform testing initiatives and refine segmentation strategies, aiming to improve desired business outcomes across the entire customer journey.
• Clearly communicate actionable insights to stakeholders and executives through effective storytelling and data visualization advisement on measurement approaches for digital strategy campaigns, ensuring the establishment of levers to gauge success metrics effectively
• Create and manage dashboards that highlight vital metrics, delivering comprehensive wrap decks to articulate insights and opportunities.
• Play a critical role in evolving measurement and reporting processes, setting new standards in analytical approaches to enhance overall effectiveness.
• Provide thought partnership on Business Intelligence (BI) and Analytics matters, acting as a strategic partner in guiding the organization towards data-driven decision-making

Requirements:

• 5-6 years of proven experience in marketing insights analytics, with a focus on behavioral data analysis
• Integrate large sets of data and insights from multiple sources to drive holistic business recommendations and aid strategy development, ensuring a comprehensive understanding of user behaviors.
• Excellent and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner
• Experience in data work and are able to approach challenges with a strategic and analytical mindset, utilizing data as a primary driver for informed decision-making and problem-solving.
• intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done
• Experience with Paid, Owned and Earned marketing channels, Working knowledge of common marketing analytics tools, with an emphasis on web/mobile analytics (Google Analytics, Heap) and data visualization (excel, Microsoft PowerBI is a plus).
• Understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations.
• Create and manage ongoing and ad-hoc reporting and analysis, translating data findings into strategic recommendations for improving user experiences and personalization campaigns.
• Experience in data work and able to approach challenges with a strategic and analytical mindset, utilizing data as a primary driver for informed decision-making and problem-solving.
• Clearly communicate actionable insights to stakeholders and executives through effective storytelling and data visualization
• Working knowledge of common marketing analytics tools, with an emphasis on web/mobile analytics
• Familiarity with Google Tag Manager and basic web technology concepts
• Google Analytics, Heap, Data visualization, Excel, SQL, Power BI is a plus