Marketing Analyst Job at Robert Half in Wilkes-Barre

We are offering an exciting opportunity for a Marketing Analyst! As a Marketing Analyst, you will leverage your skills in Google Analytics, SQL, Tableau, and Python to analyze and interpret complex data, optimizing our marketing campaigns. This role is responsible to support sales enablement and lead generation.

Responsibilities:

• Leverage tools like Google Analytics, SQL, and Tableau to analyze marketing data and generate actionable insights.

• Develop and implement SEO and PPC strategies to increase website visibility and traffic.

• Utilize Python to automate data collection and analysis processes.

• Utilize social media platforms such as Facebook Insights, LinkedIn, among others, to analyze and improve social media marketing strategies.

• Design and execute digital marketing campaigns, monitoring their performance and making necessary adjustments to maximize their effectiveness.

• Use CRM tools to maintain accurate customer records and improve customer relationship management practices.

• Conduct competitor analysis to identify market trends and opportunities.

• Participate in budget processes and campaign planning, ensuring our marketing efforts are financially sustainable.

• Maintain strong communication within the team to ensure marketing strategies align with overall company objectives.

• 3+ years of experience, Bachelor's degree required

• Expertise in Google AdWords for efficient online advertising

• Proficiency in Google Analytics for website traffic analysis

• Strong analytical skills to interpret complex data and derive insights

• Experience in campaign planning and execution

• Excellent communication skills, both written and verbal

• Ability to perform competitor analysis to inform marketing strategies