Worldly
Senior Product Marketing Manager
Worldly, California, Missouri, United States, 65018
Senior Product Marketing Manager
Location: United States (Remote)
About Worldly
Worldly is the world’s most comprehensive impact intelligence platform — delivering real data to businesses on impacts within their supply chain. Worldly is trusted by 40,000 global brands, retailers, and manufacturers to provide the single source of ESG intelligence they need to accelerate business and industry transformation.
Through strategic and meaningful customer relationships, Worldly provides key insights around supplier performance, product impact, trends analysis, and compliance. When a company wants to change how business is done, we enable that systemic shift.
Backed by a dedicated global team of individuals aligned by values, Worldly proudly operates as a public benefit corporation with backing from mission-aligned investors. Want to learn more? Read our story.
About The Role
The Sr. Product Marketing Manager will join the growing marketing team and drive product messaging, positioning, and go-to-market strategy for core Worldly products. They will serve as a market expert and develop deep expertise in Worldly’s target audience and current customers.
This role works closely with multiple stakeholders to develop customer-centric go-to-market strategies and craft compelling messaging and positioning. You’ll be focused on driving awareness, pipe, win rate, adoption and advocacy for Worldly solutions, and will gather input and insights from Worldly’s customers. For the product areas that you work on, you’ll be responsible for understanding our market position, product differentiation, target personas, and their pain points to develop effective marketing strategies.
What You'll Do
Develop and execute go-to-market strategies for new product launches and feature releases
Create compelling marketing assets including demo videos, event sessions, website content, and sales decks
Conduct market research, customer interviews and competitive analysis to inform product positioning and messaging and define the ideal customer profile
Work with the broader marketing team to ensure flawless execution of product messaging across communications and campaigns and to progress towards achieving the marketing team’s key results.
Collaborate with product management to gather customer insights and translate technical features into customer benefits
Enable the sales team with training, messaging, key talking points, visuals and materials needed to effectively sell our solutions
Serve as a subject matter expert on Worldly solutions, customer needs, and market trends when meeting with employees, partners or customers.
Stay current with industry trends and best practices in supply chain sustainability.
We'd Like to See
5+ years of B2B SaaS product marketing experience
Proven track record of developing and executing successful product launches, marketing campaigns, and customer and market research
Deep expertise in crafting clear, compelling, and differentiated messaging and positioning
Project management and analytical experience
Ability to prioritize and execute independently in a fast-paced environment
Outstanding verbal, written and visual storytelling skills
Familiarity with marketing automation and CRM platforms
It Helps If You Have
MBA or advanced degree
Experience in sustainability and/or consumer goods
Experience in a high-growth SaaS company and in product-led growth
Experience working with global teams and a global customer base
What We Can Offer You
Comprehensive benefits offerings. 90% employee premium and 75% spouse/dependent premium covered by Worldly.
Company-sponsored 401k with up to 4% match.
Incentive Stock Options
100% Parental Paid Leave
Unlimited PTO
13 company holidays
Life at Worldly
Our team is motivated to transform the way products are made. By helping our customers succeed in a new era of sustainable production, we are able to build technology that makes a difference on a planetary level.
Our team represents over 15 countries, and brings unique experiences from technology to farming to the table. Surround yourself with kind, enthusiastic, and dedicated people who put collaboration and growth at the center of our shared goals.
Benefits and Perks
Earn a competitive salary and performance-based bonuses. Get healthcare, retirement matching, and equity for US employees.
Use the office stipend to get the supplies you need. Combat zoom fatigue with no-meeting Fridays.
Flexible time off. Take the time you need to recharge. Our culture encourages team members to explore and rest to be their best selves.
We're remote, not lonely. Join the culture committee, coffee chats, or a variety of other interest groups.
Equity Statement
We believe it’s essential to reflect the diversity of those we strive to serve. True innovation happens when everyone has room at the table, including the tools, resources, and opportunity to excel. We’re dedicated to building a culturally and experientially diverse team that leads and works with empathy and respect.
Compensation
Salary: $130,000 - $145,000 Annually (USD)
10% Annual Bonus
Incentive Stock Option Package
Work-from-home stipends
Final compensation figures will be determined based on a wide variety of factors, including experience and location. These factors will be evaluated and considered by Worldly throughout the entirety of this process.
Compensation Range: $130K - $145K
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About Worldly
Worldly is the world’s most comprehensive impact intelligence platform — delivering real data to businesses on impacts within their supply chain. Worldly is trusted by 40,000 global brands, retailers, and manufacturers to provide the single source of ESG intelligence they need to accelerate business and industry transformation.
Through strategic and meaningful customer relationships, Worldly provides key insights around supplier performance, product impact, trends analysis, and compliance. When a company wants to change how business is done, we enable that systemic shift.
Backed by a dedicated global team of individuals aligned by values, Worldly proudly operates as a public benefit corporation with backing from mission-aligned investors. Want to learn more? Read our story.
About The Role
The Sr. Product Marketing Manager will join the growing marketing team and drive product messaging, positioning, and go-to-market strategy for core Worldly products. They will serve as a market expert and develop deep expertise in Worldly’s target audience and current customers.
This role works closely with multiple stakeholders to develop customer-centric go-to-market strategies and craft compelling messaging and positioning. You’ll be focused on driving awareness, pipe, win rate, adoption and advocacy for Worldly solutions, and will gather input and insights from Worldly’s customers. For the product areas that you work on, you’ll be responsible for understanding our market position, product differentiation, target personas, and their pain points to develop effective marketing strategies.
What You'll Do
Develop and execute go-to-market strategies for new product launches and feature releases
Create compelling marketing assets including demo videos, event sessions, website content, and sales decks
Conduct market research, customer interviews and competitive analysis to inform product positioning and messaging and define the ideal customer profile
Work with the broader marketing team to ensure flawless execution of product messaging across communications and campaigns and to progress towards achieving the marketing team’s key results.
Collaborate with product management to gather customer insights and translate technical features into customer benefits
Enable the sales team with training, messaging, key talking points, visuals and materials needed to effectively sell our solutions
Serve as a subject matter expert on Worldly solutions, customer needs, and market trends when meeting with employees, partners or customers.
Stay current with industry trends and best practices in supply chain sustainability.
We'd Like to See
5+ years of B2B SaaS product marketing experience
Proven track record of developing and executing successful product launches, marketing campaigns, and customer and market research
Deep expertise in crafting clear, compelling, and differentiated messaging and positioning
Project management and analytical experience
Ability to prioritize and execute independently in a fast-paced environment
Outstanding verbal, written and visual storytelling skills
Familiarity with marketing automation and CRM platforms
It Helps If You Have
MBA or advanced degree
Experience in sustainability and/or consumer goods
Experience in a high-growth SaaS company and in product-led growth
Experience working with global teams and a global customer base
What We Can Offer You
Comprehensive benefits offerings. 90% employee premium and 75% spouse/dependent premium covered by Worldly.
Company-sponsored 401k with up to 4% match.
Incentive Stock Options
100% Parental Paid Leave
Unlimited PTO
13 company holidays
Life at Worldly
Our team is motivated to transform the way products are made. By helping our customers succeed in a new era of sustainable production, we are able to build technology that makes a difference on a planetary level.
Our team represents over 15 countries, and brings unique experiences from technology to farming to the table. Surround yourself with kind, enthusiastic, and dedicated people who put collaboration and growth at the center of our shared goals.
Benefits and Perks
Earn a competitive salary and performance-based bonuses. Get healthcare, retirement matching, and equity for US employees.
Use the office stipend to get the supplies you need. Combat zoom fatigue with no-meeting Fridays.
Flexible time off. Take the time you need to recharge. Our culture encourages team members to explore and rest to be their best selves.
We're remote, not lonely. Join the culture committee, coffee chats, or a variety of other interest groups.
Equity Statement
We believe it’s essential to reflect the diversity of those we strive to serve. True innovation happens when everyone has room at the table, including the tools, resources, and opportunity to excel. We’re dedicated to building a culturally and experientially diverse team that leads and works with empathy and respect.
Compensation
Salary: $130,000 - $145,000 Annually (USD)
10% Annual Bonus
Incentive Stock Option Package
Work-from-home stipends
Final compensation figures will be determined based on a wide variety of factors, including experience and location. These factors will be evaluated and considered by Worldly throughout the entirety of this process.
Compensation Range: $130K - $145K
#J-18808-Ljbffr