Tbwa Chiat/Day Inc
Brand Strategist New Los Angeles, CA
Tbwa Chiat/Day Inc, Los Angeles, California, United States, 90079
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
The Brand Strategist for The Ceremony of Roses (COR)
is responsible for supporting blue-chip and artist “brand” clients in their strategic product development and go-to-market efforts. As a vital member of our brand and innovation-focused department, your role involves elevating our marketing creative and strategic campaign output to boost artist visibility and maximize campaign return on investment (ROI). Your duties include launching our brand marketing operation and shaping the content creation processes for Tier 1 Artists and brand partners. The ideal candidate has a robust background in storytelling, content development, and social media strategies. You possess a deep influencer rolodex and can create and execute go-to-market campaign planning. You stay abreast of internet trends and understand content best practices across various platforms that lead to brand awareness and engagement. You are a self-starter who appreciates the delicate interplay between exceptional creative work, campaign planning, and client management. Your ability to brief and oversee the creative process is crucial in producing content that drives merchandise conversion. Your competencies should span both creative and client services, allowing you to be ambidextrous in your daily output. As a member of the Brand Innovation team, you also must adeptly manage brand clients and understand the dynamics of client relations. The Brand Strategist will report directly to the Vice President of New Business and engage closely with cross-functional teams, including account management, e-commerce, operations, production, and design. You will also supervise and coordinate a select group of freelance talent and relevant influencers to ensure impactful results and exceptional service for our clients. What you'll do:
Campaign Planning: Lead the cross-functional campaign planning and execution process for Tier 1 artists and brand partners. As a strategic leader, you will guide the organization in considering the optimal marketing mix for each campaign launch. Client Management and Communication: Support the daily management of brand clients by proactively communicating about product development, campaign planning, asset creation, marketing, and billing. Lead internal cross-functional efforts to ensure products are produced on budget and on time. Oversea both internal and external campaign planning efforts, driving successful and revenue-generating collection launches. Digital Content Strategy: Lead the development and execution of strategic content to build demand and awareness for our brand and product launches. This role encompasses the creation of ideas, formulation of creative strategies tailored to specific audiences and marketing channels most relevant to our tier 1 clients. You will establish and refine organizational best practices for effective content on key platforms, enhancing campaign performance from campaign to campaign. Asset Creation: Collaborate with our internal design team and selected freelance creatives to produce 'digital-first' assets across key platforms. These assets are intended to seamlessly integrate into every step of a collections marketing campaign, including copy, email, SMS, organic and paid social media. Messaging and content effeteness should be measured from campaign to campaign and optimized to improve awareness and conversion. Creator Content and Promotion: Lead initiatives to connect creators and influencers with our artists and brand clients, inspiring and recruiting them to create and post content about select collections. You will maintain and manage an active list of relevant creators known for delivering authentic and effective content that resonates across various products and audiences, building product relevance and awareness. You are responsible for overseeing our content creator relationships, which includes negotiating contracts, monitoring content delivery and effectiveness, managing invoices and payments. Consumer Voice: Serve as the consumer voice with insider access to everything trendy in brand and artist products. Proactively engage with content on platforms like Instagram, TikTok, Reddit, Discord, and other relevant sites to provide insider knowledge and promote our artist and brand products. Develop a digitally active persona that garners the trust of fellow customers and becomes a go-to source for artist merch drops, product information, and "cool" trends. Who you are:
Digital Native: Fluent and passionate about digital content and community building. Expert Brand Storyteller: Skilled in creating compelling digital content. Creative Content Producer: Possesses a vision for what works across various content platforms and has the tactical acumen to turn strategy into reality. Campaign Marketing Expert: Understands how to create and capture demand. Influencer/Ambassador Program Developer: Proven ability to build out effective programs. Cross-Functional Team Collaboration: Experienced in working successfully with diverse teams and launching partnerships and campaigns. Attention to Detail: Demonstrates meticulous attention to all work aspects. Copywriting Skills: Proficient in crafting clear, engaging, and effective marketing copy. Highly Organized: Capable of managing multiple projects and priorities in a fast-paced environment. Excellent Communication Skills: Outstanding in written, verbal, and presentation skills. Art and Scientist: Analytical with a business understanding, creative, and capable of generating innovative ideas while maintaining a strategic view of results and revenue. Passion for music, fashion and brand marketing strongly encouraged What we give you:
You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans Investment in your professional growth and development enabling you to thrive in our vibrant community. The space to accelerate progress, positively disrupt, and create what happens next Time off for a winter recess Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. $70,000 - $80,000 USD Apply for this job
* indicates a required field First Name * Last Name * Email * Phone Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School Select... LinkedIn Profile What is your preferred name? Are you legally authorized to work in the United States? * Select... Will you now or in the future require sponsorship for an employment visa? * Select... What is your desired salary target? * Have you been previously employed at Sony Music Entertainment? * Select... True and accurate information * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Sony Music Entertainment US’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
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We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
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is responsible for supporting blue-chip and artist “brand” clients in their strategic product development and go-to-market efforts. As a vital member of our brand and innovation-focused department, your role involves elevating our marketing creative and strategic campaign output to boost artist visibility and maximize campaign return on investment (ROI). Your duties include launching our brand marketing operation and shaping the content creation processes for Tier 1 Artists and brand partners. The ideal candidate has a robust background in storytelling, content development, and social media strategies. You possess a deep influencer rolodex and can create and execute go-to-market campaign planning. You stay abreast of internet trends and understand content best practices across various platforms that lead to brand awareness and engagement. You are a self-starter who appreciates the delicate interplay between exceptional creative work, campaign planning, and client management. Your ability to brief and oversee the creative process is crucial in producing content that drives merchandise conversion. Your competencies should span both creative and client services, allowing you to be ambidextrous in your daily output. As a member of the Brand Innovation team, you also must adeptly manage brand clients and understand the dynamics of client relations. The Brand Strategist will report directly to the Vice President of New Business and engage closely with cross-functional teams, including account management, e-commerce, operations, production, and design. You will also supervise and coordinate a select group of freelance talent and relevant influencers to ensure impactful results and exceptional service for our clients. What you'll do:
Campaign Planning: Lead the cross-functional campaign planning and execution process for Tier 1 artists and brand partners. As a strategic leader, you will guide the organization in considering the optimal marketing mix for each campaign launch. Client Management and Communication: Support the daily management of brand clients by proactively communicating about product development, campaign planning, asset creation, marketing, and billing. Lead internal cross-functional efforts to ensure products are produced on budget and on time. Oversea both internal and external campaign planning efforts, driving successful and revenue-generating collection launches. Digital Content Strategy: Lead the development and execution of strategic content to build demand and awareness for our brand and product launches. This role encompasses the creation of ideas, formulation of creative strategies tailored to specific audiences and marketing channels most relevant to our tier 1 clients. You will establish and refine organizational best practices for effective content on key platforms, enhancing campaign performance from campaign to campaign. Asset Creation: Collaborate with our internal design team and selected freelance creatives to produce 'digital-first' assets across key platforms. These assets are intended to seamlessly integrate into every step of a collections marketing campaign, including copy, email, SMS, organic and paid social media. Messaging and content effeteness should be measured from campaign to campaign and optimized to improve awareness and conversion. Creator Content and Promotion: Lead initiatives to connect creators and influencers with our artists and brand clients, inspiring and recruiting them to create and post content about select collections. You will maintain and manage an active list of relevant creators known for delivering authentic and effective content that resonates across various products and audiences, building product relevance and awareness. You are responsible for overseeing our content creator relationships, which includes negotiating contracts, monitoring content delivery and effectiveness, managing invoices and payments. Consumer Voice: Serve as the consumer voice with insider access to everything trendy in brand and artist products. Proactively engage with content on platforms like Instagram, TikTok, Reddit, Discord, and other relevant sites to provide insider knowledge and promote our artist and brand products. Develop a digitally active persona that garners the trust of fellow customers and becomes a go-to source for artist merch drops, product information, and "cool" trends. Who you are:
Digital Native: Fluent and passionate about digital content and community building. Expert Brand Storyteller: Skilled in creating compelling digital content. Creative Content Producer: Possesses a vision for what works across various content platforms and has the tactical acumen to turn strategy into reality. Campaign Marketing Expert: Understands how to create and capture demand. Influencer/Ambassador Program Developer: Proven ability to build out effective programs. Cross-Functional Team Collaboration: Experienced in working successfully with diverse teams and launching partnerships and campaigns. Attention to Detail: Demonstrates meticulous attention to all work aspects. Copywriting Skills: Proficient in crafting clear, engaging, and effective marketing copy. Highly Organized: Capable of managing multiple projects and priorities in a fast-paced environment. Excellent Communication Skills: Outstanding in written, verbal, and presentation skills. Art and Scientist: Analytical with a business understanding, creative, and capable of generating innovative ideas while maintaining a strategic view of results and revenue. Passion for music, fashion and brand marketing strongly encouraged What we give you:
You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans Investment in your professional growth and development enabling you to thrive in our vibrant community. The space to accelerate progress, positively disrupt, and create what happens next Time off for a winter recess Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. $70,000 - $80,000 USD Apply for this job
* indicates a required field First Name * Last Name * Email * Phone Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School Select... LinkedIn Profile What is your preferred name? Are you legally authorized to work in the United States? * Select... Will you now or in the future require sponsorship for an employment visa? * Select... What is your desired salary target? * Have you been previously employed at Sony Music Entertainment? * Select... True and accurate information * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Sony Music Entertainment US’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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